Darren Rebelez
Analyst · Raymond James. Please go ahead
All right, thank you John. Good morning everyone. I'm pleased to report that IHOP's comp sales for the first quarter rose 1.2%. This marks the fifth consecutive quarter that IHOP posted positive sales growth and outperformed the family dining category based on comp sales according to Black Box data by over 150 basis points. Our off-premise business continues to be a solid contributor to IHOP's sales growth. Off-premise comp sales in the first quarter increased by a healthy 54% and off-premise traffic increased by approximately 40%. By comparison off-premise comp sales and traffic growth were approximately 31% and 22% respectively for the first quarter of 2018. We've implemented a fully integrated online ordering system through our enhanced website and IHOP's mobile app to create a complete omnichannel experience for our guests and additional touchpoints for the brand. The implementation of guest-facing technology has enabled us to grow our off-premise business to 9% of total sales up from 5% in the first quarter of 2018. We believe to-go can increase to the low teens as a percentage of total sales over the next few years. IHOP's first-quarter sales growth reflects the execution of our comprehensive strategy underpinned by four key pillars. We believe our overall performance was adversely impacted by the unfavorable impact of Easter shifting into the second quarter of this year. Turning to the four key pillars of our broad-based strategy, these encompass reinventing the guest experience, running great restaurants, driving traffic and being where the guest is. Regarding the first pillar of reinventing the guest experience, we know that IHOP's Rise N' Shine remodel program plays a big part in influencing perceptions of the brand. The remodel program has helped to successfully reshape the consumer experience with a layout that feels more welcoming and appealing. Our franchisees completed 35 remodels in the first quarter and we expect to complete approximately 220 this year. We anticipate continuing at an estimated annual run rate in the range of approximately 200 to 250 until the program is completed. When combined with new restaurant openings since the inception of Rise 'N Shine remodel over 1,100 restaurants or approximately 65% of the domestic system have the new image. The latest iteration of the remodel, Rise 'N Shine 2.0 ties in all aspects of enhancing the guest experience. These updated restaurants are equipped with new technology, such as our no wait tool to provide guests with more accurate wait times, thereby improving their overall dining experience. Other in-restaurant technology includes server tablets to improve speed and accuracy, and wireless credit card devices that are brought to the table. The device removes friction by allowing guests to quickly and conveniently pay without ever having to release their credit card. I'm pleased to report that our sharpened focus on reinventing the guest experience has resulted in IHOP again achieving all-time high guest satisfaction scores, this time twice in the first quarter alone. Turning to the second pillar, running great restaurants. Operations excellence plays a pivotal role in not only ensuring guests of an enhanced dining experience in our restaurants, but also in exceeding their expectations on every visit. Our goal is to entice guests to return for that valuable incremental visit. To that end, we've elevated our focus and commitment to guest satisfaction, which has led to IHOP retaining its leadership position with the highest absolute scores among our peer group for overall satisfaction and revisit intent according to NPD CREST. Moving to the third pillar, driving traffic. We're leveraging our core equity in breakfast by providing guests with what they crave from IHOP, which is abundant value. In the first quarter, we sweetened the deal by bringing back our very popular all-you-can-eat pancakes promotion and coupling it with any classic breakfast combo. Guests also have the option of enjoying the pancakes a la carte for only $4.99. Following the success of the breakfast combo promotion, we continued our focus on abundant value by introducing a new all-you-can-eat pancakes with any omelet promotion, which had a noticeable positive impact on our dinner day part comps. To further drive incremental visits and build brand loyalty, we re-branded and re-launched our Pancake Revolution program as MyHop. The primary goals this year are to increase membership and to entice members to come back for one more visit. In the first quarter, we grew our overall membership by approximately 9%. We believe this will serve as a solid foundation for our CRM platform and effectively facilitate one-to-one marketing. We'll provide additional progress updates in due course. Another key component of our strategy to drive traffic is our off-premise business. The significant growth in our off-premise comp sales this quarter was primarily driven by a strong increase in comp traffic. We believe this business has further upside, as we continue to increase the number of restaurants offering delivery through more service providers. We now have close to 1,200 restaurants on the DoorDash platform and there are over 1,250 restaurants participating with at least one delivery service provider. Regarding the fourth pillar being where the guest is, our franchisees developed six new domestic restaurants in the first quarter. We'll continue to explore developmental opportunities in dense urban locations as well as travel centers universities and airports, where small and non-traditional formats are more suitable. Now switching gears, we announced this year the winner of our 2019 IHOP Kid Chef Competition. We are very pleased to select six-year-old Brody Simoncini as this year's IHOP Kid Chef Champion. As part of the IHOP Free Pancake Day Campaign, the Kid Chef Competition is an annual event that invites kids ages six to 16, who have been treated at a Children's Miracle Network Hospital to create their best pancake recipe. Brody earned this year's top honors with his Oreo Oh My Goodness pancakes. I'm happy to announce that we raised over $3 million for the Children's Miracle Network Hospital during this year's IHOP Free Pancake Day, including approximately $500,000 from the sale of Brody's Oreo pancakes. To close, we started the year with good momentum. Our continued execution against IHOP's defined four-pillar strategy, resulted in another strong quarter for the brand. We're very encouraged by the progress we've made in our to-go business over the past year, and we'll continue to look at off-premise opportunities to maximize the branch potential including catering. Our culinary pipeline remains very strong, with a compelling combination of unique breakfast creations and a very strong value proposition. IHOP's fundamentals remain solid, our franchisees are healthy, we have a strategic roadmap to deliver continued positive results. With that, I'll turn the call back over to Steve for his closing comments. Steve?