John Cywinski
Analyst · CL King. Please go ahead
Thanks, Tom, and good morning, everyone. Applebee's momentum continues to accelerate as our plus 7.7% Q3 result represents our fourth consecutive quarter of positive comp sales growth. Of note is that each of the past four quarters has delivered sequential improvement resulting in a year-to-date comp sales increase of 5.5%. Importantly, the majority of our sustained growth is coming in the form of traffic. This organic growth reflects the enhanced relevance, appeal and health of the Applebee's brand. Now, these results also demonstrate our ability to steal share as we're consistently outperforming the casual dining, fast casual, family dining and QSR categories on both sales and traffic according to Black Box. We're proud of this performance as it represents the best sustained Applebee's sales and traffic performance in at least 14 years. Without question, I attribute this success to our resilient and passionate franchisees, their talented restaurant operators and the collaborative partnership they've established with our exceptional Applebee's team. Importantly, this leadership team has now been in place for more than a year and the trust, credibility and genuine belief they've established is truly impressive. Upon reflection, our turnaround has happened a bit faster than some anticipated and we're now on a path of stability and predictability. At this point, our franchisees have delivered 43 consecutive weeks of positive comp sales this year, a remarkable accomplishment in this mature and intensely competitive CDR category. And yes, positive momentum continues here in October. From a strategic perspective, Applebee's has returned to its roots. We have embraced our core DNA as the neighborhood place folks come to connect with family and friends and we remain fixated on restaurant-level excellence and guest satisfaction is our top priority. Progress against our brand standards is both consistent and comprehensive under the leadership of Chief Operations Officer, Kevin Carroll. We're also committed to delivering abundant value and variety to our guests with buzzworthy innovation on both the culinary and beverage front. This innovation will continue to focus on mainstream and broadly appealing menu items, as you've seen most recently with Chef Bulgarelli's new pasta and bread sticks and the timely interaction of Dollar Zombies here on Halloween. We'll continue to enhance our very popular Eatin' Good In the Neighborhood positioning with creative, targeted, occasion-based and insight-driven marketing initiatives. Under the leadership of CMO, Joel Yashinsky, these programs now have the benefit of an additional 4.25% national contribution rate, additional media muscle in the form of a 4.25% national contribution rate. Most importantly, we'll continue to earn preference and loyalty one guest at a time while holding our franchise partners for consistently exceeding guest expectations. On this front, I'm pleased to report that all key operating metrics continue to show significant improvement. Applebee's is extraordinarily well-positioned in this market. We love the diversity of our guest profile as we over-index on families, Hispanics and African-Americans, three very important demographics for us, with an average household income of $70,000, are routine traditionalists and value-seekers, remain well-defined and predisposed to love Applebee's. And we continue to leverage our unique diversity of age across millennials, Gen Xers and Boomers, with perhaps a surprising fact that millennials represent our largest segment at 30% of Applebee's guests, a significant over-index relative to the CDR category. Our strategy is also balanced, with half of our growth coming from our core dine-in business and the other half coming from our highly incremental off-premise business, which is substantially outperforming the CDR category under the leadership of VP of Strategy, Scott Gladstone. Off-premise sales grew 37% in Q3, now accounting for approximately 10% of our total sales mix. And while the vast majority of our current off-premise business is to go, we anticipate delivery being offered in almost 1,000 restaurants by year-end in addition to our emerging catering business. From my perspective, no brand is better positioned than Applebee's to capitalize on off-premise demand as we fully expect our off-premise business to double from 10% to 20% of total sales over the next few years. Additionally, we continue to refine our restaurant portfolio as we steadily execute against our strategy to close underperforming or brand-damaging restaurants. We anticipate slowing this initiative significantly next year as we approach a core base of approximately 1,690 US restaurants at the end of this year. In closing, we are pleased with our progress, but far from satisfied. I'm currently very proud of our franchisees and our team, who certainly continue to challenge the status quo with a disciplined yet wonderfully entrepreneurial spirit. There is no doubt in my mind that our business model featuring 33 smart and sophisticated franchise partners is a distinct competitive advantage in this market. Again, it's clear to me that America has rediscovered its love for Applebee's and our confidence and optimism couldn't be higher as we look forward to next year. With that, I'll turn it to Darren.