Roger Rawlins
Analyst · C.L. King & Associates. Please go ahead
Good morning, and welcome to Designer Brands fourth quarter of fiscal 2020 earnings call. Thank you everyone for joining us today. We hope you and your loved ones are continuing to stay safe and healthy. Once again, we'd like to express our sincere gratitude to our employees at every level for their dedication to our company and our customers during this time. As a token of our appreciation, we paid a special bonus to all eligible associates during the first quarter, including our hourly store associates. We are always focused on retaining best-in-class talent, especially during this challenging time. We're grateful for our team members and especially our field associates, who have continued to interact with our valued customers on a regular basis. All our associates have shown resilience and fortitude throughout the pandemic, and we are incredibly proud of their hard work. Turning to our business, as we anticipated, challenges in the fourth quarter continue, but we are seeing sequential improvement. Our store protocols remain in place, including our universal mask requirement, sanitizing stations and strict social distancing within the stores. Store traffic remains depressed, especially in geographies that continue to experience more stringent shutdowns than other areas, but ultimately, we are focused on what we can control. As we increasingly move to organize ourselves around our customers, top areas of attention include, number one, continuing to pivot our assortment to athletic. We continue to believe that we remain well positioned to capture market share in an area where we have been historically under-penetrated. Number two, giving the customer what they want to buy through prioritization of our top 50 brands. These are brands we know our customers love and as such require fewer markdowns and promotional activity. And three, setting ourselves up for success as the market begins to recover. We are improving our digital capabilities to meet the customer where they are and have recently hired a new Chief Digital Officer to lead that charge. We also have our Camuto teams at the ready for when we see us to sustainable shift in customer demand for dress and seasonal footwear, while simultaneously actively protecting our new market share in athletic. We've outlined these priorities in more detail in our fourth quarter infographic on our Investor Relations site. These are priorities that we believe will help us to be successful in the near-term. Long-term, we're taking inventory of our assets and capabilities, aligning on our assumptions regarding customer preferences and macro trends into the future and developing a roadmap to maximize our potential as we move ahead. Playbook we used in 2019 is no longer as relevant in a post-COVID world. And we will maintain our nimble approach, meeting the customer where they are. We look forward to sharing more with you in the coming quarters. Let me share a little color on how DSW is adapting to this new environment. We begin with customer preferences and adjusting our assortment. As we sit here today, we are focusing our efforts on three categories; athleisure, kids and seasonal product. We will continue building on the success of our assortment pivot that has taken place over the last several quarters and shifting to what the customer is demanding of us. From an industry perspective in the U.S., it is important to note that in fiscal year 2019 NPD reported that the overall market penetration of athleisure footwear was 55% that compared to DSW’s penetration of only 30%. Given our under-penetration in this key category, we began to undertake a critical pivot even before the onset of the pandemic. There is clearly more market share to capture here and doing so will position us well as the market begins to recover. Athleisure represented 46% of our sales in the fall of 2020, and we posted a positive 13% comp in the fourth quarter. More specifically, our athletic comps continue to impress with growth of 19% in the fourth quarter of 2020, following growth of 4.5% in fourth quarter of 2019. We are continuing this investment in spring 2021 and planned for athleisure to be 50% of our assortment during that time period. We are pleased that our efforts are working as NPD checkout data shows that our customers’ share of wallet in performance footwear increased to 16%, up 1 point from Q4 2019. Industry data from NPD also supports the acceleration in our growth. DSW’s growth rate in POS dollars for the sports leisure category increased 9.2% in the fourth quarter compared to the fourth quarter of 2019. This was better than the total measured market by 6.5 points, and the shoe chain average by 1.4 points. They also noted the DSW’s growth rates for the performance category in POS dollars increased 16.1% in the fourth quarter, outperforming the total measured market by 21.6 percentage points and the shoe chain average by 21 percentage points. Lastly, DFW gained share across the majority of price segments in athletic, which includes both sports leisure and performance during the fourth quarter according to NPD. Kids also continues to be a bright spot for us. Penetration of this category increased to almost 8% during the fourth quarter compared to 6% in the fourth quarter of 2019. We posted comps of 4% in this category. This significantly outpaced the market's growth rate of 0.5% as measured by NPD. We’re clearly grabbing market share in this category and see this as upside as we head into the back-to-school time period in 2021. In seasonal footwear, we're pleased to report that boot sales were better than anticipated during the fourth quarter. With colder weather, we saw an increase in consumer demand and we had the right brands and styles in stock to meet that demand. Ultimately, we were able to sell through our boot inventory without taking the markdowns we'd previously noted, might be necessary when we spoke last quarter, leading to a better than expected margin. We are maintaining a conservative stance as we head into the spring, but we are seeing some positive signals for our seasonal sandal business. Looking ahead for DSW, on our last earnings call, we noted that we were planning for athleisure comps to grow double digits in the first half of 2021. In the fall, we proved we are executing our strategy with athleisure representing 46% of our sales during that time. We will continue to grow our top 50 brands and increase our penetration versus 2019 levels. We plan to continue to build our market share in athleisure and turn on other categories as we see customer demand return. We are well-known as a dress and seasonal house, and we look forward to continuing to provide fashion options for our customers when that need re-emerges. For now, demand in the dress and seasonal category remains muted, but we are focused on optimizing our assortment to mirror the demands of the customer both now and in the future. The historical success of our dress and seasonal businesses, coupled with our new found market share in athleisure, sets the foundation for us to be a stronger player in footwear and will enable us to reach an even broader customer base as a one-stop shop. As we look to provide the brands the customer demands, we are leaning in significantly to our top 50 brands, which include our exclusive brands and anticipate growing comps for these brands by over 50% in the spring compared to 2020. We are focused on maintaining better in stock positions of these top brands, which affords us the opportunity to be less promotional, given the demonstrated demand for these products. In the fourth quarter, our top 50 brands accounted for 71% of our sales and posted a decline of 8%, significantly outperforming the total chain, which posted a decline of 20%. Brands outside our top 50 posted a decline of 35%. Within the top 50, we'll continue to prioritize athleisure and iconic brands. We’ll offer our customer the top 50 brands in the narrow, but deeper assortment. The goal is to be in stock on key brands and styles at all times, aligning with our 2021 priority to give the customers what they want to buy. We anticipate the top 50 brands will account for roughly 75% of our inventory investment in 2021, well above the level of 60% in 2019. Combining the reach of our digital capabilities and store fleet with increased inventory in the top 50 brands sets us up to deliver unique and differentiated customer experiences that our competition cannot match. We also believe we have the ability to win with new brands, introducing them to the market and giving them significant exposure. For example, on a Swiss engineered running shoe is now one of our top 50 brands and has been tremendously successful after we brought them into our assortment in Q4 of 2016. Sales have increased exponentially since that first introduction. Another strategic priority in 2021 is to meet the customer where they are. Our customers are increasingly buying online and we want to provide them with a digitally enabled, endless assortment. We've been leaning into digital marketing more heavily than ever before, and reducing our reliance on direct mail. Specifically, we doubled down on digital media in early December and realized positive results on that investment. In geographies where we made these investments, digital demand grew double digits and we saw a notable improvement in our store traffic as well. The positive return we are seeing on our digital media investment is also enabling us to better manage our inventory and markdowns. Additionally, it is helping us to capture a new demographic of customers and contributed to us gaining over 900,000 new customers that skew significantly younger than our overall customer base. As our customer base increasingly shops online, we're evolving how we think about both our in-store and online experiences. Our new Chief Digital Officer is already hard at work, identifying strategic priorities for this year. We're getting to work right away, improving the speed of our site, which directly impacts our bounce rate and conversion. We are also adding leaders across our digital platform that will improve our overall efficiency as we monitor KPIs, like click to delivery time. In stores, our priorities are similar as we continue to enhance the customer experience. Our Buy Online, Pick-Up in Store strategy is front and center as we move towards our Q1 goal of 15% of digital demand being picked up at a local store. We've also reorganized our selling floor to be more focused on top brands and started housing select brands in designated areas rather than spreading styles throughout the store. All of this is underpinned by our efforts to serve our approximately 30 million rewards members through our top-tier loyalty program. Turning to Camuto, not surprisingly the business remains challenged as a result of customers not needing or buying dress shoes. Given the casualization of America throughout the pandemic, we have seen dramatically reduced demand for dress brands and footwear. This persisted through the fourth quarter, but we planned our inventory to align with our anticipated demand and we will continue to manage our inventory appropriately going forward. We are also seeing our wholesale business shrink and inventory risk being pushed to wholesalers as department stores struggle with their own customer traffic. Given these trends, our focus will be on servicing our largest wholesale customers with DSW being the largest. We need to think and act like a vertical retailer and control our own destiny. Our plan is to sell more Camuto Group brands through DSW and grow these brands in our own stores, leading to anticipated overall stronger margins. As a reminder, our exclusive brands command margins roughly 1,000 basis points higher than branded product. And sourcing this ourselves through Camuto, adds an anticipated extra 500 basis points. This is the key to unlocking future profitability and growth in an area where we can control our own destiny as opposed to relying on the wholesale channel. This strategy is supported by our Q4 results, where our gross margin rates on our exclusive brands significantly outperformed the balance of our business. We're also taking this opportunity to optimize our business. So we are ready when demand returns. Our plan is to focus primarily on three key owned brands that are sold nationally; Vince Camuto, Lucky and Jessica Simpson. Vince Camuto is our largest brand and one of the only brands where we also own the website. Our plan is to relaunch Vince Camuto in the fall of 2021 with an elevated design, materials and aesthetic. We want to remind the customer that Vince Camuto is known for European inspiration, attention to detail, and fit and comfort. We plan to grow its presence through all our channels. In addition, we plan to relaunch the J.Lo line, one of our key owned brands with new products to inspire optimists of her high fashion offering. We're excited with the products that she has designed with our team. In addition, we're rolling out new initiatives in our exclusive DSW brands. For example, we are introducing Crown Vintage and Mix No. 6 into men’s for the first time, which takes us further on our journey from a label to a brand. And moving forward with these plans, we've also had to make some difficult decisions. In the fourth quarter, we decreased headcount across three geographies within the Camuto organization, reducing our overall headcount at Camuto by 25%. With our decision to focus on the top brands, we've also reduced the total number of labels that we are going to keep moving forward. This reorganization is reflective of that focus. As we see business pickup, this organization is structured to allow for us to grow with increased demand. Moving to Canada, COVID lockdowns and restrictions have negatively impacted our recovery efforts, resulting in store comps down nearly 56% during the quarter. Our learnings from the first wave of lockdowns helped us mitigate the impacts, as we quickly shifted our operations more heavily towards curbside pickup and targeted promotional activities. Although Canada already has a higher mix of athletic and kids footwear, we leaned into these categories even more heavily with the two representing 47% of our assortment in 2020 as compared to 38% in 2019. We've had great success focusing on our top strategic brands as we reduced our brand portfolio by 40% and exited 80 no name labels in 2020. Today, 75% of our sales come from the top 30 brands. Looking ahead, we plan to further leverage our digital platform in store experiences to continue to attract customers. Our focus will be on creating emotional connections with our customer by diversifying our product offerings and growing our loyalty sales to 75% of our total business. I'd like to quickly touch on our results. Comps in the fourth quarter continued to sequentially improve from the second and third quarters, so we continued to see some pressure. Total comps for DBI were down 20% for the quarter and total sales were down roughly 27%. For the full year, comps were down 34% and total sales were down 36% as traffic continued to be significantly depressed amidst regional shutdowns, especially in Canada and spikes and infections. Our digital growth also continues to be impressive, with digital demand growing 26% for U.S. retail and 113% for Canada in the fourth quarter. Despite the Arctic freeze that impacted stores and customers across the country, especially in Texas, we are expecting to continue to see the sequential improvement trend as we move through this spring season. As you can imagine, many of our stores were closed throughout the month of February due to weather-related issues, but we do expect to recapture those sales as we have had a strong start to our important marble season. Looking at our inventory as we head into the spring, our open to buy is more significant than any single period in our past. We ended the fourth quarter with inventory down 25% compared to the fourth quarter of 2019. We are continuing to maintain a conservative inventory posture in 2021, investing in categories we know are working and holding liquidity for categories that will recover later in the year, so we can respond quickly when we see that recovery. We are continuing to invest in tried and true popular brands and want to be known as always having our customers’ favorites in stock. Brands like Birkenstock and Crocs continue to be in high demand, regardless of the macro environment. And we will be ready with an in-depth assortment of these brands in the spring and summer. Conversely, we do anticipate seasonal demand will continue to be depressed similar to fall of 2020, and are initially planning our sandals down approximately 15% for spring as compared to spring of 2019. In terms of promotional activity, we are taking a more surgical approach and focusing on digital promotional activity on select slower turning styles versus broader discounts across the assortment. We quickly wanted to update you on the situation with our third-party vendor. As we mentioned in our last earnings call, we had an unforeseen incident that occurred during the third quarter with a vendor who experienced a ransomware attack. We are currently working through the insurance claim process, and Jared will give you an update on some of the other financial details shortly. We currently anticipate this work will be wrapped up sometime in the first half of fiscal 2021. We continue to navigate a difficult environment even in this new calendar year. We are confident in the actions we have taken and remain hopeful that the vaccine will continue to be adopted widely. Looking ahead, we believe the environment is still too uncertain to provide guidance for 2021. Jared will give you some more details about how we are thinking about the spring based on what we've seen so far this year. Before I conclude, I want to revisit a couple of key points. First, we have worked hard to stabilize our business as demonstrated by the sequential improvement we saw throughout 2020. Ultimately, we believe that fashion is going to come back in a bigger way than ever before once our customers are able to more safely move forward with their social activities. Second, our approach of being nimble on our feet to pivot our assortment has enabled us to gain market share in athletic and grow with our top 50 brands. And finally, our newfound market share in athletic, coupled with the historical success of our dress and seasonal businesses, positions us to be an even stronger player as the market recovers. With that, I'll turn the call over to Jared. Jared?