Michael R. MacDonald
Analyst · CL King & Associates
Thanks, Doug, and good morning to everyone on the call. In my remarks today, I want to touch on 4 topics. These include our financial results for 2012, the progress DSW is making on its strategic initiatives, the current status of several non-organic growth initiatives and our projections for our financial performance in 2013. First, as to our 2012 results, we were pleased with how we finished the year in terms of fourth quarter performance. Sales grew by 16%, operating margin expanded by 140 basis points and earnings per share grew by 35%. During the quarter, we grew comp sales by 3.6%, and we estimate this could have been in excess of 5% were it not for the impact of Superstorm Sandy in early November. By geographic region, comparable sales were quite consistent, except in the northeast, which was disproportionately affected by Sandy. In terms of fourth quarter sales growth by category, we had positive comp growth in all major business segments. The strongest growth came out of men's footwear and accessories. More moderate increases were recorded in women's footwear and athletic footwear. Within women's footwear, casual performed better than dress, and the women's boot category posted a mid-single-digit comp increase for the quarter. Taking a step back and looking at our performance for the entire year, I would characterize our 2012 year results as very solid. We grew earnings by 12% in a year characterized by very atypical weather patterns and events and an uncommon amount of economic and political uncertainty. More importantly, we made excellent progress on a number of strategic initiatives, which is what I would like to comment on next. First, we achieved our goal of increasing the sales penetration of 3 very important business segments: men's footwear, accessories and private brand merchandise all increased their penetration of the total business in 2012. Men's footwear now represents 16%, accessories represents 7% and private brand represents 11%. These 3 areas have all been identified as underpenetrated categories. Our results in 2012 reflect our success in realizing a portion of that opportunity. Second, we successfully opened 39 new stores in 2012. This was the largest number of new store openings since 2008, and several of these stores were unusually large and complex. I'm happy to report that as a group, these new stores achieved their sales and profit projections in their first partial year of operation. We also made improvements to our existing store base in 2012. We made improvements to or relocated a total of 42 stores over the course of the year. We continue to get the best return from those stores where we take down the walls separating clearance goods from regular-priced goods and turn the fixture runs from east-west to north-south. Our store renovations produced less tangible immediate results, but we know that if we fail to maintain the look of our stores, they will eventually become noncompetitive and begin to lose customers and sales volume to competitors. Turning to systems. I think you all know that the development of more sophisticated systems has been an essential part of our strategy for several years now. We continue to make excellent progress on that front in 2012. At the beginning of the year, we implemented a system we called e-search, which makes it possible for store sales associates to look up their customers' unredeemed reward certificates at the point-of-sale. Previously, this required a phone call to our Shoephoria call center, which took time on both ends and made the customer experience less efficient. Both customers and associates are reacting very favorably to this new capability. We've activated this system in about 40% of our stores and expect to roll it to the rest of the chain over the balance of 2013. At midyear, we implemented our size optimization system that gives us the knowledge to develop different size profiles by store that more closely conform to the natural demand by size by store. This system will reduce lost sales and minimize markdowns due to size and balances by store. Another strategically important system we installed in 2012 is already helping us screen and select field associates more efficiently and effectively. We believe this candidate screening system has been instrumental in helping us drive down associate turnover in the field associate population. Finally, in 2012, we implemented a new tool that will help us analyze online shopping behavior more scientifically. The information gleaned from this tool will help us sequence product better and develop product recommendations more precisely. In terms of current systems projects underway, we continue to work on the assortment planning system that we expect to install in phases beginning in 2014 and continuing through 2015. Later this year, we will implement our charge/send system that will allow in-store customers to order products from other stores and online customers to order from in-store inventories. This year, we also expect to implement changes to our point-of-sale system that will afford us the opportunity to complete transactions through mobile devices, to look up previous customer purchases electronically and to e-mail receipts. I think you can see from these examples that while we have accomplished a great deal, we still have much work and opportunity ahead of us. During 2012, we also made several investments to our infrastructure. We physically expanded the DSW.com fulfillment center, thereby increasing its storage and throughput capacity to accommodate the rapid growth of our online business. We also implemented a high-speed sortation system in our Columbus distribution center that will dramatically increase the capacity and efficiency of our unit replenishment operations. And we modified our West Coast distribution center to expand its functionality to include accessories unit processing in addition to full case cross stacking. Finally, during the year, we purchased our corporate headquarters building and distribution center in Columbus for the purposes of securing the investments we have already made to these facilities and ensuring the availability of contiguous expansion space to accommodate future growth. The last strategic initiative I want to mention is the omnichannel project. The ultimate objective of this initiative is to make our full assortment available to all customers regardless of where the product resides and regardless of how and where the customer is shopping. Two years ago, we implemented a system that allows in-store customers to order product directly from our DSW.com fulfillment center. As just mentioned, later this year, we will implement the charge/send project that will allow both in-store and online customers to tap in to inventory located in other stores. Both of these capabilities fall into the category I call reactive omnichannel business, wherein you see a product in one place but obtain it from another place. Longer term, we want to develop the capability to do proactive omnichannel retailing, which will make the full assortment of DSW products available to all customers regardless of where and how they are shopping. This is a longer term and more complex undertaking. For the last several months, we have had a task force comprised of talented individuals from all disciplines in the company working on just how we can realize this opportunity in a way that is both financially responsible and operationally executable. We expect to receive the recommendations of that task force in about a month. Now let me turn to our non-organic growth initiatives. I call them non-organic because they fall outside of our previously defined categories and ways of doing business. The first is kids' footwear, which we began to offer as a part of our online assortment a little over 1.5 years ago. Nationally, kids' footwear represents approximately 10% of adult footwear. Because kids' footwear is so size-sensitive, we started an internal target for kids' footwear to become 5% of our online business. In 2011, kids represented 1% of our online sales and in 2012, that grew to 2%. We are pleased with the progress to date, and we continue to learn how to better position this business with each season of operation. Development of a proactive omnichannel capability will obviously accelerate our growth in this category. The second category extension I want to mention is fashion jewelry. We initiated a 25-store test of this new category in the fourth quarter of 2012. The results were encouraging, and we learned a great deal from this test in terms of the assortment mix, price points and brands that work best. We are applying that learning right now as we evolve the product assortments in the test stores. Assuming those adjustments work as expected over the next several months, I'd expect that we would initiate a plan to roll out fashion jewelry to most of our stores beginning in 2014. The last category extension I want to brief you on is our luxury initiative. We mentioned this to you preliminarily on the last earnings call, and I now have more information to share. We have offered a smattering of luxury products in the past both in select stores and online. We are now testing making our luxury offering a larger and more permanent portion of our assortment. Designers included in the luxury assortment includes some of the most recognizable European and American luxury names. We are undertaking this test for 4 reasons. First, we believe it has the potential to be a profitable addition to our business. Second, we believe this luxury offering can provide a point of differentiation versus our competition. Third, we believe this product offering gives us the ability to extend our reach to a broader customer base that would shop both luxury goods and our core assortments. And fourth, we believe by offering these luxury brands, we advance our positioning with other better brands that today, we either don't buy from at all or we buy only a limited offering. The primary thrust of this initiative is through a special tab on the DSW.com website. The tab is called Luxe810. When you click on the Luxe810 tab, you'll see that the product images are larger, the product presentation is less dense and the overall site experience has a look and feel that is much different than the rest of the DSW website. We believe it was a coupe for DSW to obtain access in this very special offering of luxury footwear and accessories. However, in order to obtain this product, in the first year, we were obligated to also purchase an assortment, a residual apparel from the flagship stores of several of these luxury brands. As you know, apparel is not a part of our current product offering and regardless of the success of Luxe810, it will not be a part of our go-forward assortment. However, it was an obligation we assumed in the first year as a part of the overall agreement. Given the onetime nature of this apparel purchase, we chose to sell it through temporary pop-up store locations in 5 key cities throughout the country. You may have seen these locations in Manhattan, Boston, Washington D.C., Boca Raton and San Francisco. We consider 2013 to be an investment year for the new luxury initiative. Internally, we projected a $5 million operating loss from the Luxe810 website and another $6 million operating loss related to the sale of luxury apparel merchandise for a total operating loss of $11 million. Now let me cover the initial results from the luxury initiative. We launched the Luxe810 tab on our website about 4 weeks ago, and we supported this new tab with marketing efforts beginning about 2 weeks ago. The results so far have been in line with our expectations. As to the 5 pop-up stores, we opened them approximately 3 weeks ago. Results so far for these stores have been disappointing. Transaction velocity has improved as we have deepened the discounts, but overall sales and margin results have still fallen below our expectations. Our intention is to continue to operate these temporary locations through the end of the month, which will give us the time necessary to sell off the rest of the inventory in those stores. Most of the remainder of the apparel purchase consists of fall-oriented goods, and we are currently researching alternative ways to sell off that product at better prices than we are able to realize through the pop-up stores. So to sum up, we had internal projections of an $11 million pretax operating loss for the first year of the luxury initiative, and it appears the actual loss could be larger based on results from the pop-up stores used to liquidate a portion of the luxury apparel goods. Obviously, we're very early in this luxury test, and we are a long ways from being able to declare whether the test is either a success and that luxury will become a permanent offering or it is an unsuccessful test that will be discontinued. For that reason, we intend to separate the financial results of this luxury initiative from our base business results as we go through the 2013 fiscal year. That approach will give us, and you, a clearer picture of what is driving our financial results. The final item for discussion this morning is our expectation for financial performance in fiscal 2013. Unfortunately, in the first 6 weeks of the new fiscal year, we have experienced a material softening in our sales trends from what had been a fairly predictable positive comp sales trend for the last 14 consecutive quarters. Specifically, over this 6-week time period, DSW has experienced a comparable sales decline of 5%. All merchandise categories in all geographic regions have softened. Weather has certainly played a part in this result, but we cannot be sure that weather is the only factor affecting our sales trends. While it is very early in the year and the most important weeks of the spring selling season are still ahead of us, this weakening of our sales trend is nonetheless of concern to us. We've chosen to react to this development by reducing forward sales expectations and managing receipts downward so that inventory levels are in line with those reduced sales expectations. We are also managing variable expenses and identifying nonessential fixed expenses that can be reduced or deferred. This approach may prove to be conservative, but we've always found that our profitability improves in situations where we are chasing the sales trend. So that is exactly how we plan to operate in the near term. In this very uncertain environment, it is exceptionally difficult to project financial performance with confidence. However, internally we are now managing the merchandise receipts and inventories, assuming flat comparable sales for the first half of the year. If comparable sales for the full year were to be flat, the company estimates diluted earnings per share of $3.30 to $3.40 excluding any impact from the merger with RVI and excluding any impact from the company's luxury initiative. This range of performance may prove to be conservative, but it does reflect how we are currently managing the business. Obviously, if our business trend improves and stabilizes at a higher level, we will revisit our assumptions and revise our financial expectations accordingly. With that, I'll turn the call back to the operator to open it up for questions.