Harold Bevis
Analyst · Collier Securities
Thank you, Chris, and thank you to everyone for joining the call today. First, I want to introduce Chris Bohnert, who just spoke. He joined CVG as Chief Financial Officer and Chief Accounting Officer a few weeks ago. Chris brings over 25 years of global leadership across a wide range of industries, including industrials and plastics.
Chris has great experience in mergers, acquisitions, financial excellence and capital market financing, which we will leverage to help accelerate our activities to expand the company's portfolio and lessen our exposure to medium-duty and heavy-duty combustion engine truck markets. We are excited to welcome him to our team. Thank you, Chris.
Now, please join me and turn to Page 3 in our investor presentation if you have that before you. If not, I'll make the same points verbally here. Q3 2020 was a good quarter for us and a strong bounce back from Q2, which was slammed by COVID. Most likely, you've heard other CEOs of other companies thank their employees, their families and their suppliers for going through this together, I will be no exception.
I want to thank the CVG family for all we've gone through and conquered together this year. We're 7,000 strong and getting stronger. In fact, while some companies were laying off people, we were hiring, and we have hired approximately 1,000 people in the last few months, and we're still hiring. We're committed to being a great place to work where employees can advance, have fun and be part of a diverse and inclusive global team.
Now, let's talk about our specific results in the quarter for a minute. You can see that our sales were $188 million, which was down versus prior year, basically due to the market, which we're going to cover in a minute, but up 48% sequentially. The commercial vehicle markets recovered sequentially and us with it. But they are below 2019 levels. And the warehouse automation market continues to be a bright spot for us.
Adjusted operating income improved as well. It was down a little bit versus prior year. But our margins increased, and our operating income increased sequentially by quite a bit, $15.6 million. Our adjusted EBITDA actually increased in an absolute manner versus prior year to $16.4 million from $38 million less sales.
And we grew our liquidity again. Our free cash flow generation was $9 million in the quarter, and we paid down an additional $20 million of debt and we funded so far $6 million of CapEx, and we're on pace to do about $8 million to $10 million for this year. So all in all, it was a good quarter for us.
Turning to Page 4, please. Our sales mix is turning the corner, seen a couple of analyses that show our mix -- our sales mix being very similar over a long period of time, and in fact, that's true. If you look at our sales mix, for about a 10-year period, approximately 45% of our sales were tied to the truck markets. That's changed this year. We're now at about 35%, and it's lessening.
And the focus areas for us is a sales team and the commercial team; the warehouse automation subsystems; delivery vans; Class 5 through 7 trucks, especially tied to e-commerce; electric vehicles and then alternate markets for current assets that we have to make plastic parts and wire harnesses. So it was a good quarter and year-to-date performance for our sales mix. And just put the little graphic here of a truck turning the corner. But we portend that this is going to continue to be part of our future.
Turning to Page 5, please. You can see that the truck markets really went through a "V" recovery. It's a classic one. The Class 8 market, in the upper left corner, dropped Q1 to Q2 by 54% and then recovered almost entirely with 109% gain in Q3. And you can see the quarterly outlooks through next year are going to continue to be trending up. And to the right, you can see the Class 8 market is expected to grow over the next couple of years as well.
Below it is a Class 5 through 7 market, which went through a similar drop and gain. Not quite a steep a drop, not quite as much of again, but still a "V" recovery and good outlook. So this is 35% of our market. It's a big part of our legacy core business. And it's healthy and growing, and there was a substantial improvement during the market.
If you follow any other companies in our sector, they've all been reporting the same thing. We all kind of use ACT. This data is from ACT Research. And the big thing is that e-commerce growth and GDP outlooks are driving favorable new truck builds. Eventually, electric vehicle substitution is going to occur during these time periods, and I'm going to speak about that in a moment as well.
Please turn to Page 6. We've spoken with some of you one-on-one and in group sessions about the warehouse automation business, which we came to own when we acquired FSE. We are in the process of integrating it and exploiting it and making it as big as it can be by leveraging the parts of CVG and especially our global team and our footprint.
We've expanded the capacity at 4 of our plants. We are now evaluating next steps for additional capacity. On the people side, we added dedicated resources during the quarter for leadership as well as procurement. And we staffed up an additional amount of personnel, approximately 100 people.
We added to our product portfolio during Q3 and added some complicated subassemblies to our catalog. And we are evaluating further product line additions now. We expect this to be over $100 million business next year for us. It's an accretive business and it's tethered to the warehouse automation market, which is in turn tied to the e-commerce secular trends and growth rates are above 20%.
So this is a nice bright spot for us, and it's one of the reasons why we were so attracted to FSE -- Kevin and his team there. And Kevin, who is the founder of that business is still with us and still leading it.
Please turn to Page 7. Another big market that we're focusing on is electric vehicles. This is a really important market for the industry and for us. We have a bundled product offering which is meaningful to these new startups. There's a little over 20 start-ups globally that are properly funded. We've secured 2 marquee positions, one in this quarter, one in the second quarter, and they have greater than $200 million of business potential with future start dates.
And we secured 3 smaller electric vehicle contingent awards also in the quarter and have pending business opportunities at several other electric vehicle companies. So this is working fine for us. We have a natural value-added product offering to make life simpler for these new truck companies and delivery van companies to start up and buy a bundle of products from one place. And it really helps us diversify our customer concentrations as well as being tethered to what part of this market is growing on a go forward basis.
And we are attacking whole vehicle size spectrum from delivery vans, all the way through Class 8 and special purpose vehicles, like garbage trucks, like marine terminal vehicles that sort of thing. So it was a good quarter for us for the future.
If you think about warehouse automation and electric vehicles, warehouse automation is here and now. We're shipping in this quarter. We're shipping in next quarter. It's a current business that will help the quarters that are coming at us. Electric vehicles is more of a long term win, where you need to tool up with the customer, set production systems, and they primarily are going to impact our company in 2022 and beyond.
Page 8. So the takeaways for the quarter, the markets that we're in performed well, both the old markets we've been and our traditional core markets as well as the brand new markets that we're focused on. And the truck markets have absolutely recovered in "V" fashion.
Warehouse automation was strong in Q2 and its strong now. And so I would just say it stayed strong through this. If anything, the pandemic has caused that to strengthen. The cost reductions that we've put in place were aggressive and worked.
If you look at why our adjusted operating income margins went up, a lot of it was due to the big cost takeouts that we implemented. We are starting to restore some of those costs now in Q4 and Q1. And as I mentioned, we're in our hiring phase to staff up the new businesses we won, as well as our recovered markets.
On the other hand, we are still permanently reducing some of our footprint, which was redundant, looking backwards, and we have several facility restructuring projects that are still underway.
On the growth side, very happy with the pipeline filling that we've done as well as the new business, so contingent new business awards that we have gained as a company. We're focused on growth markets and less cyclicality. We've added people and capacity, products and customers in the quarter. And as I mentioned, we pulled down another marquee electric vehicle customer.
I've spoken with some of you one-on-one and quite a few people are desirous to know the names of these startup customers, but we are bound by confidentiality to not speak about them, but they're good customers that are well capitalized.
And lastly on COVID, although that's still a concern for us, it's a concern at our company, it's a concern in our supply chain and our customers. Cases have been rising rapidly. All of us saw the news this morning about the vaccine. Good news that happened. We're hopeful for a vaccine to COVID in the near future, but it is a concern to us at the moment. We're dealing with it. And it could impact the outlook. If we have an impact, that's unforeseen right now, it would be due to COVID really, because the demand for our products is pretty steady.
Okay. With that, I'd like to turn it back to Chris, where he's going to take you through some of the financial summaries. Chris?