Mel Payne
Analyst · Sidoti. Your line is now open
That is a wonderful question Chris. There are two parts to the answer. We have managing partners and sales managers in our businesses. These are the people that have the most important jobs in the company. And then you have the support teams here in Houston, and we have one layer, I guess you could call it in the field, call the Director of Support. But the whole idea of Carriage is a partnership idea, and the only management that occurs in the company should be at individual business unit level. And the concept over the last 13 years of this model has led to declustering of markets. Like we declustered Roanoke, we declusterd Chattanooga early on. We declustered certain businesses in California, continue to look at others. Big declustering Springfield, Massachusetts. In Naples, Florida, we declustered. What happens is, you break clusters into smaller more locally defined markets, where you have a piece of real estate, might have the same brand name. But it's a submarket, very different in complex dynamics compared to the bigger market. So what you want, is to get entrepreneurial people who want to get more market share from their competitors. So we have learned how to profile that kind of person. Now, we have learned this through experimentation, testing all kinds of -- we tried everything, okay. There is no silver bullet. But we have become much better at attracting the type of people who are hungry to lead and grow and get recognized for high performance in this model, which is not easy to achieve these standards, to grow your volumes and market share. This is not easy in this business. We have found a very high batting average, increasingly attracting that kind of person. Now, if you get somebody that has been in one of the other companies that has the opposite model, topdown performance management system, which is common in America. And they are afraid to take risk, they are afraid to try new things, they are afraid of failure, they are waiting for orders from above, they want an initiative to work on. That gives them something, like a security blanket. They will never get to the other side. They may be a good manager of a budget, but they are not an entrepreneurial person, who wants to grow their business, and will take no prisoners, in trying out new ideas and being innovative at how they do that. And we often get the question, well how do you grow market share? Is it advertising? I couldn't possibly tell you how. I tried all that, and it doesn't work. The only thing that works is getting the leadership right, and then you don't have to manage them or worry about them. You just sit back and watch it, and it's almost like turning on a light switch. You can see it. You got a good business, and you get the right person, and if you hit the wrong person, the thing [ph] lights up almost immediately. Now, that's individual businesses. Now if you look at the incentive programs that we have, in the Good To Great five year program, the Annual program, these are -- everyone told me not to do this. The generosity of sharing what they produce locally is huge. I mean, huge. Everybody said don't do that, everybody told me not to do that, is no longer here. But the players who create the value, love it. And so, this is what we are looking for. And we found, that the word is out. Now, the good thing about Carriage is, we don't need millions of these, we just need one at a time and a good business. So it makes it easier for us as a small company, to find good businesses and put great managing partners on them, if they are not already there. And they turn into meter movers and then you have this spiral effect around the portfolio. This is what has happened over the last 13 years, and particularly, over the last five. Here in our home office, it's different. You got to find people who are team players, who are collaborative, who like to win, and they view our businesses in the field as their customer, and they want to make their life easier. So they can focus on winning locally in the market share battle. And when you find people here in each department, who don't have silos, they all buy into the vision of high performance being the best, at what they do, which is supporting our businesses. Then you have a wonderful partnership, that was a powerful impact on performance. And it takes fewer people, because you eliminate complexity and stupidity, silos, the lack of collaboration and cooperation, I wrote about that at the end of my shareholder letter, Bob Axelrod, the professor for Michigan wrote about this. I mean, this is what we do. We collaborate, and coordinate towards the idea of always getting better tomorrow, compared to how good we are today. And when you put these two ideas together, it's basically magical. And we are just getting started. That's why I wrote a 40-page shareholder letter. Your question is one of the best questions I ever got. Thank you.