Yes, Alex, just to add to that. When I first got in this business, and I still remember it well, we bought a group of businesses in and around Chattanooga in the middle of '93, North Georgia. And in that January, first time we had any critical mass, there was an incredible snowstorm and flu season, and I remember the -- looking at it in January, which was the first January we'd had all these businesses in any critical mass, and the field EBITDA that what we call field EBITDA now was like 50% and I'm going, "Oh my god, we're rich." But what I found, over the last 20 years, is that it is seasonal, that amazes a lot of people. It's not only seasonal, it's related to different areas at different times. But what's strange, and I've following this so long, we have 10 years of data on every business that we follow, and we've been doing this for years and years and years by competitor, we track the L [ph] bits and while the digital area has eliminated some of that on a relative basis, it's still valid. So we know how the market share moves around over 5-, 10-year periods, and you can see these trends. We're not losing market share. I know the businesses and I know our people. Year-to-date, we're up on same-store volumes, 3.7%. I don't know another company that can say that. And if you look at the rolling 12 months through September, we are higher in volumes than we were in 2009 same-store. I don't know another company that can say that. Now what has hurt us in the third quarter, and it's only a quarter, is the mix. And we are working on that and we already know where the issue is. We had over-discounting in the third quarter, discretionary discounts, and we're all over it, don't worry, we've been doing this a long time. And I agree with Bill, year-to-date, we're up same-store revenue, 1.3%. Robert had modeled out 0.5%. So right now, we're ahead of the master modeler and I would expect we'll stay ahead of him, I hope, and he'll have to revise it up. So we've got a great model. We have entrepreneurial people out in the communities wanting more business, needing to take it away from their competitors. The whole industry is fighting the secular trends of higher cremation. But death rates, no. In fact, I had someone, who's a wonderful independent, send me yesterday demographic projections over the next 40, 50 years. And if they're right, and I've been not trying to wonder whether that's right or not, the death rate in America is going to go up by 1%, 1.2%, 1.3% over the next 30 years, starting right now. But that's what I was told in the early '90s too, so I wouldn't put it in the bank yet.