Andrew Florance
Analyst · Raymond James
Thank you, Rich. Thank you all for joining us on this call to discuss CoStar's groups year-end and fourth quarter 2011 results. Again, I'm happy to announce that we had another strong quarter and outstanding year overall in 2011. Here are some of the highlights of 2011. We achieved our best year ever, our best quarter ever, and our best monthly sales results ever. We had record revenue exceeding a quarter of $1 billion for the first time and a 13.7% year-over-year growth rate. We launched CoStarGo, a revolutionary new product that puts our industry-leading information on to a mobile platform in the field where our clients need it most. CoStarGo generated nearly $5 million in annualized sales after being available for only 2 quarters in 2011. It has been a key driver of sales to new and existing clients, and we expect that trend to continue in 2012.
We announced the agreement to acquire LoopNet, which we believe will be a very positive potential combination of 2 industry-leading, complementary and innovative companies that could better serve the industry and provide excellent cross-selling opportunities and efficiencies and cost savings. We raised $250 million in equity to help finance the potential purchase of LoopNet, and we recently signed an agreement for a $225 million credit facility that will be used to help fund that transaction. We completed the sale leaseback of our Washington D.C. headquarters at $60 million above our original purchase price from a year after buying the building. The purchase was recognized as the office deal of the year for 2010, and maybe the sale leaseback will get similar recognition in 2011.
I believe we received a huge branding benefit within our industry since we used the CoStar database and PPR analytics to capture that opportunity. We achieved a key milestone in integration of PPR analytics and forecasting division, replacing the very limited data previously used for analytics and forecasting with CoStar's more comprehensive and much more granular data. We believe this will provide PPR clients with a much more timely and precise understanding of the market, which we expect will give PPR a tremendous competitive advantage in the analytics space. We completed the acquisition of Virtual Premise, a leading provider of SaaS-based lease management tools. By matching CoStar's strong information and product design capabilities with Virtual Premise's lease management products, we believe we can bring significant value to our combined client base and create another strong platform for growth.
Our balance sheet is very strong. We ended 2011 with $573 million in cash investments. We expect to use some cash on hand along with the addition of manageable [indiscernible] debt upon the possible closing of the LoopNet transaction. I am particularly proud of this year's 98% renewal rate with clients who have been with us for 5-plus years. We now have approximately 93,396 paying subscribers, the most we've ever had. This demonstrates that we are providing very high-quality products and outstanding value to our clients. Overall, I'm very pleased with what we've accomplished in 2011, and I'm excited about where we're going as we continue to deliver leading-edge innovation in the commercial real estate information space.
Let me walk you through some of the details of the quarter and where we're heading in 2012. Annualized net new sales for the fourth quarter 2011 were $8.7 million, an increase of 86% year-over-year. There's no need to adjust the sound on your TV sets; you heard that correctly, 86% year-over-year. We have increased our sales in each of the last 9 consecutive quarters. We're elated to have crossed the $0.25 billion mark in revenues this year, and we believe it's an important milestone on the way of achieving our stated goal of generating $1 billion in revenues. We still believe we're only scratching the surface. We believe our current penetration is less than 20% of the potential markets of users of commercial real estate information products. There's still a lot of runaway out ahead of us.
We're charging ahead with CoStarGo, our other -- and other new software initiatives in 2012, which we believe will have equally high potential. As I mentioned, CoStarGo has been a key driver of our recent record sales. CoStarGo integrates information from CoStar's comprehensive property, tenant and comparable sales databases into a powerful but simple app on the iPad. CoStar Group Go was released in the middle of the third quarter of 2011 following a 34-city tour to introduce our new app to approximately 3,000 of the most active and influential commercial real estate brokers in the U.S. In the fourth quarter, we implemented an aggressive marketing campaign consisting of direct mail, e-mail marketing, print and online advertising and social media, and our salespeople conducted over 4,500 demos and trainings in CoStarGo. The results, total annualized net new sales associated to CoStarGo, as of the fourth quarter 2011, was $4.9 million, up from an annualized rate of $2.2 million in the third quarter, up from basically 0 in the second quarter, because we haven't launched it yet. Essentially, we have already recognized the return on the earnings we reinvested to launch this game-changing product.
CoStarGo has been the catalyst for long-time customers who previously bought 1 or 2 products to upgrade to the full suite of CoStar products. These are companies like Cassidy Turley, BT Commercial in San Francisco we're thrilled to have onboard, Colliers International and CNW Commerce [ph] in Seattle and Studley. We also added new customers like Colliers International in Columbus, Ohio; DESCO Group in St. Louis; and Flagstar Bank in Detroit. We believe we have developed a tool that's creating a sea change in how commercials [ph] and professionals in the field operate and access data. Already, 8,000 clients have downloaded the app and logged in; there's more everyday coming in.
When we launched CoStarGo, our customers told us it was amazingly fast and worked very well. But we were not satisfied with very well. We wanted to create an application that was exceptional. So we stayed close to our users, listened to their suggestions, stepped up the development and put our senior development team intensely focused, along with the product designers, to create an even better user experience. The result was 1,600 software enhancements to the product between the launch in August 15, 2011, and now, and that's just the beginning. But that 1,600 enhancements is an amazing number. We plan to continue to make additional updates on a regular basis with new features and enhancements that will make CoStarGo an even more effective tool for the Siri [ph] professional.
I believe that we will benefit from the meteoric growth of the iPad into the mainstream and its increasing acceptance as a business tool. It is hard to believe that the iPad is just 2 years old. It was only released in January 2010. Gartner Group estimates that annual iPad sales will grow from 47 million units in 2011 to 148 million in 2015. Doubtless, many of these units will be going to commercial real estate professionals. We believe as more brokers get iPads, more brokers will use CoStarGo. In fact, we noticed this as a mini trend during the Christmas season. As our clients receive iPads for the holidays, our logins to CoStarGo jumped 15% in the week following Christmas. The iPad 3 is due out this spring, and we believe it will have 4G LTE speed, higher screen resolution, a higher resolution camera overall. We believe as the volume of iPad shipped climbs, this will drive usage, and the expected iPad improvement will further increase the utility of the product we have designed for this device.
Since the launch of CoStarGo, we've seen a 20% increase in the usage of our web-based products. More than 1,300 clients who've never used our website products themselves began using our iPad product when it became available, and 57% of those new users also started using the web-based product as well. Many of these new users are top producers and senior brokers who may have thought it was uncool to do research on a desktop or laptop computer, but they appear to find the mobile product very attractive, accessible and cool. We believe this will continue to positively contribute to higher customer retention.
CoStarGo is not a one-off product for CoStar. It defines a powerful new method we're using in our product development going forward. In the past, our software design function resided within our software development group. While that may have worked, it tended to focus product design and engineering of the product rather than the customer experience, the value proposition, the visual appeal of the product. Last year, we created an independent design team that is comprised of extraordinarily talented graphic artists, staffed with thousands of hours of experience with our customers, former CoStar sales executives, former CoStar researchers, commercial real estate tech entrepreneurs, even former clients. This group reports directly into me. Since they're not all software engineers, they don't focus on how hard it will be to build something; rather they simply focus on designing an innovative, highly refined and perfected awesome product experience. I think our engineered teams like this process better because they recognize that this gives them the opportunity to work on more innovative, exciting, better designed, challenging new products. All in all, I believe this new process will reduce our development cost on a per project basis, while delivering more compelling products and more products overall.
With that in mind, we're in a process of reimagining our current web product. It is about to undergo a series of major upgrades and design enhancements that will incorporate a host of new features. This next-generation product is called CoStar Fusion [ph]. This will be a new product that brings together CoStar suite and analytics from PPR, financial tools, customer data and, we expect, eventually, Virtual Premise and Resolve. We expect this to be a premium product that we believe could become a significant revenue driver for CoStar in 2013.
Switching over to the other side of the pond, for those in the United States, we're nearing the completion of our project to integrate our U.K. sales, research and fulfillment process and data into our more powerful U.S. back-end software systems. We believe that we can complete this phase in April. We're working on modifying our iPad product to work in the U.K., and we expect to complete and release CoStarGo U.K. this summer. We believe we will see a solid revenue uplift for the release of CoStarGo in the U.K. By the end of 2012, we expect to release the rest of the U.S. product suite to the U.K. market. Again, with the expectation of generating revenue uplift. We believe that these initiatives will take the U.K. to profitability by year-end 2013 and continue to grow the margin there on out. This will be a significant upgrade to the U.K. commercial real estate market, and it will give the professional access to comprehensive information that has not previously been available in the U.K.
Another place we've been innovating is on the research side of the business. We noticed that our industry was hampered by lack of effective building quality ratings, which in turn made it difficult to impractical to effectively analyze market movements and investment opportunities. The only system out there has been the ad hoc ABC rating system used for office buildings only. There have been no definitions of what really distinguishes an A office building from a B office building, and so certainly no consistency from market to market on these ratings. And just 3 categories cannot cover the range and quality of buildings we encounter every day. The ABC systems often relied on the broker trying to sell the building, rating it himself, making the credibility of that rating system completely suspect. Finally, the system ignored retail, industrial, multifamily and land properties, which is the vast majority of the value of the commercial real estate in the United States. This backdrop was the perfect opportunity for CoStar Group.
In 2011, we introduced the CoStar five-star building rating system under the direction of Anthony Guma. Anthony holds a Master's of Science in Real Estate and Masters of Architecture from MIT. He has practiced and studied architecture in Europe, and he gained a solid understanding of rating systems while he worked in developing products for the U.S. Green Building Council. This new rating system provides more detail and consistency in comparing property assets across markets than the old ABC rating system. The CoStar building rating system also covers all property types. We are working hard to make this new system objective and responsive to the industry's needs. Since the launch, we've been speaking to and meeting with hundreds of industry professionals. We are winding up a 20-city tour of major cities all over the U.S. where we have been reaching out to owners, brokers and research directors for feedback to learn how we can refine the ratings and make them more accurate, relevant and to increase transparency in the process. The launch of the rating system has also helped us to improve the accuracy and quality of some of the listings in our database, as owners are even more inclined to proactively share information about their properties in order to meet our criteria and ensure the highest possible rating. Overall, the feedback from clients in this initiative has been very positive.
During the third quarter of 2011, we completed the integration of PPR's best-in-class analytics and forecasting tools with CoStar's comprehensive commercial property database. In November 2011, we began supplying PPR clients with analytics and forecasts based on CoStar's research-verified platform. One of our priorities in 2011 for PPR was to ensure we continue to invest in and continue to grow our accomplished team of thought leaders at PPR. We believe that PPR's thought leadership was already undisputed, but adding segment specialists was even more of a value add for our clients and prospects. So we added Walter Page to lead the office sector team. Walter was previously Vice President of Research at Equity Office in La Salle Investment Management. We also welcomed Rene Circ, who comes to PPR with 15 years of experience as a market strategist and real estate economist at Grubb & Ellis and First Industrial Real Estate Realty Trust. Mark Berry joined us in New York. Mark brings more than 20 years of experience as a portfolio manager and REIT analyst. He most recently was portfolio manager for Deutsche Bank's commercial real estate collateralized debt obligations. Prior to joining Deutsche Bank, he was a senior analyst with Green Street Advisors. We have also hired an accomplished multifamily economist who we expect to join the team soon and we will be able to announce shortly. I know many of you on the call are with institutions that are PPR customers, and my hope is that your firms will benefit from our new colleagues' insights.
Turning to some other minor news, let's touch on the LoopNet acquisition. We're working diligently in an effort to bring the LoopNet acquisition to a conclusion. We are in ongoing discussions with the FTC staff in an attempt to reach a mutually acceptable consent order, and we feel the process has been productive. But as of yet, we have not reached a mutually acceptable agreement. We remain hopeful that these discussions might allow this deal to close in the not too terribly distant future. In the event that we reach an agreement with the FTC staff in the near future, we have recently secured the debt portion of financing needed to complete the LoopNet acquisition by entering into a credit agreement that provides for $175 million term loan facility and a $50 million revolving credit facility. Our CFO, Brian Radecki, will give you more details on this in a few minutes.
At the time of the announcement of the acquisition of LoopNet, we were confident the proposed combination of CoStar and LoopNet was good for our clients, the industry and our shareholders. After 9 months, our confidence that our investment thesis is sound has grown. We believe, even more now, that the cross-selling opportunities, greater efficiencies and combined innovation efforts will be great for the commercial real estate industry and our shareholders. While some may interpret my comments as optimistic, I think it's important to remind our shareholders that even in a scenario where, despite our best efforts, this deals might or could not close, we believe that this company, CoStar, as always, would absolutely have a great future going forward on a stand-alone basis. We believe the company would continue to deliver innovative products, grow revenue and profitability for many years to come. I also believe the [indiscernible] holds true at LoopNet. In the meantime, we continue to make our very best efforts to work cooperatively with the Federal Trade Commission and any other relevant parties to reach an equitable and workable basis and to move forward on.
Finally, I want to present a brief summary of commercial real estate market conditions and how I believe they're creating and improving a positive environment for our business moving forward and potentially for some number of years to come. Coming out of [ph] recession, commercial estate rents for high-quality properties were well below, and still are well below, long-term inflation adjusted averages, while, at the same time, employment in many sectors is growing and corporate profits continue at record levels. This is resulting in some of the strongest leasing activity we've seen in years. Leasing activity drives leasing commissions and is the best indicator of our core client base's financial health. Net absorption of office space had its seventh consecutive quarter of positive increase led by top-tier U.S. cities. At the same time, commercial real estate construction activity and enhanced deliveries of new competitive supply is at all-time extreme historic lows. Because of this, vacancy rates continue to climb the vast majority of U.S. cities and will likely to continue to do so, which will ultimately drive rents upward. This recovery is broad with 2/3 of all U.S. sub-market's vacancy rates continue to move lower.
This is the best we've seen this benchmark in the last 10 years. This creates some justified optimism with commercial real estate investors, who believe that net operating incomes and properties will continue to improve, creating even more attractive yields compared to the very low yields available from alternative investments. Building sales volumes in 2011 were up over 40% versus 2010 volumes. Increased volumes mean increased commissions. Sales commissions are the next largest revenue driver for many of our clients and prospects, and this potentially bodes well for CoStar. Values for larger investment-grade properties stopped falling, began stabilizing and then climbed over the prior year. Now, in the past 2 quarters, values for general commercial real estate or smaller properties around the country, those values stopped falling and are now beginning to climb back up. We believe that LoopNet's business has more exposure to that economic sector, the smaller properties, and so I believe this is a very important positive indicator for their business environment. I continue to believe that the commercial real estate markets are stable and improving at a pace that helps the outlook for CoStar Group in 2012 and beyond. In summary, we're extremely proud of our financial performance in 2011, and I have never been more excited about the prospects for this business than I am now. I believe that we will continue to bring a series of innovative and valuable products to market, drive sales into these massive market opportunities and grow earnings as we move towards our $1 billion revenue goal. I will now turn the call over to our Chief Financial Officer and Treasurer, Brian Radecki.