Sarah Glickman
Analyst · Stifel.
Yes, we -- in terms of timing, that's a partnership between us and MediaMarkt. So we do expect those revenues to come -- start coming in, in 2023. However, we don't -- we haven't given guidance for 2023, I don't want to be too precise on when we expect to see that revenue coming in. In terms of the synergies, we have a clear plan with the integration of IPONWEB that we're already working through with ourselves and the IPONWEB team. We do see 2 things: one is the revenue synergies that we expected from integration of their platforms with ours, and a lot more to come on that on Monday in terms of our new offerings, which is the Commerce Media platform and our joint capabilities driving that. In terms of our own cost base, we have, as you know, for a long time, enjoyed a high margin retargeting managed service business. And as we transition more to self-service, clearly, there are efficiency plays that come with that. Also, we have already invested in those solutions selling skill set in 2022. And so we anticipate enjoying the benefit of that on our top line growth. And also as they look at their organizations to ensure that they're fit for purpose, focused on growth and focused on high ROI clients. We have segmented our clients to enterprise clients and growth clients and we have made some changes in our organization to ensure that we're fully aligned to our customers, to their needs at a CMO level so that we ensure we drive the Commerce Media Platform story at the right level to ensure that we're selling a platform as opposed to in the past, individual product plays. Overall, we anticipate that for 2023, we'll continue to invest not only in the high ROI growth investments, particularly in Asia Pac and in Retail Media, but also that we'll start to see where the infrastructure that we need to drive that change will be invested in. So data centers is an area of focus for us. We have taken out a lot of spend over the last couple of years, about $20 million on our data centers and the renewals that we're doing next year, some of which will be CapEx, some will be OpEx. And there's infrastructure around how we ensure that we can bill and collect and account for all our new platforms, along with IPONWEB, sell some of the integration of new capability to upgrade our, I would say, internal infrastructure on systems. We're looking to be world-class. So it's an exciting place to be.