Earnings Labs

Crocs, Inc. (CROX)

Q2 2018 Earnings Call· Tue, Aug 7, 2018

$102.32

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Transcript

Operator

Operator

Welcome to the Second Quarter 2018 Crocs Incorporated Earnings Conference Call. My name is Colin, and I will be your operator for today’s call. [Operator Instructions] Please note that this conference is being recorded. I will now turn the call over to Ms. Marisa Jacobs, Senior Director of Investor Relations for Crocs, Inc. Ms. Jacobs, you may begin.

Marisa Jacobs

Analyst

Good morning, everyone, and thank you for joining us today for the Crocs second quarter 2018 earnings call. Earlier this morning, we announced our second quarter results and a copy of the press release can be found on our website at crocs.com. We would like to remind you that some of the information provided on this call is forward-looking and accordingly, is subject to the safe harbor provisions of the federal securities laws. These statements include, but are not limited to, statements regarding future revenues, gross margin, SG&A expenses, income from operations, adjusted EBITDA and our product pipeline. Crocs is not obligated to update these forward-looking statements to reflect the impact of future events. Adjusted EBITDA is a non-GAAP measure. A reconciliation of this amount to income from operations is contained in the Crocs investor presentation posted on our website. We caution you that all forward-looking statements are subject to risks and uncertainties, described in the Risk Factors section of our annual report on Form 10-K. Accordingly, actual results could differ materially from those described on this call. Please refer to Crocs annual report on Form 10-K as well as other documents filed with the SEC for more information relating to these risk factors. Joining us on the call today are Andrew Reese, President and Chief Executive Officer; and Carrie Teffner, Executive Vice President and Chief Financial Officer. Following their prepared remarks, we will open the call for your questions. At this time, I'll turn the call over to Andrew.

Andrew Reese

Analyst

Thank you, Marisa and good morning everyone. Q2 was another strong quarter, with revenues up 4.7% even with significant reduction in our retail store fleet. Clogs and sandals performed well on LiteRide, our newest franchise, continue to exceed expectations, resulting in another quarter where we exceeded our revenue and gross margin guidance. Our brand continues to strengthen, as social media engagement grew and Crocs benefited from another quarter of increased PR coverage. At wholesale, we are seeing increased interest from new customers, who would like to add Crocs to their lineup, and our 11.8% DTC comp speaks to growing demand amongst existing consumers and those who are new to the brand. We feel very good about our Q2 results and we're well positioned for the back half of the year. As you saw in the earnings release, we issued earlier this morning, Carrie has announced her decision to leave Crocs on April 1 next year. In anticipation of her departure, we're excited to announce that Anne Mehlman will be joining us as our new EVP and CFO. Her experience as a CFO at Zappos as well as her prior experience at Crocs makes her a great choice. I want to thank Carrie for the contributions she has made to Crocs over the past three years. During that time, we have developed and pursued strategic priorities to put the company on a sound footing and position it for future Carrie was there every step of the way, providing tremendous leadership and counsel. I couldn't have asked for a better partner. When Anne joins us on August 24, Carrie will transition to EVP of finance and strategic projects until her departure, to ensure a smooth transition. With respect to our business update, we remain focused on creating great product, strengthening our brand…

Carrie Teffner

Analyst

Thank you, Andrew. I appreciate the kind words. I joined Crocs fully aware this would be a challenge, but knowing that it would be also extremely rewarding. And I have not been disappointed. Thanks to all the fantastic people I've got into work with. The company is in a great place and I'm very confident that I'm leaving it in good hands. I've enjoyed getting to know many of you and I know you will enjoy getting to know Anne. Now let me review our second quarter results. Revenues were $328 million, up $14.8 million or 4.7% from a year ago and above our guidance of $315 million to $325 million. Store closures and business model changes reduced revenues by approximately $22 million, excluding the impact of those events, our revenues would have grown by approximately 12%, a clear sign of the underlying strength of our business. Currency positively impacted second quarter revenues by $7.7 million versus last year’s second quarter. The positive response to our Spring/Summer 2018 collection drove solid results across each of our distribution channels, as well as our geographic regions. Wholesale revenues grew 7.2% after experiencing strong sell-throughs on their initial Spring/Summer orders, customers placed additional filling orders to restock shelves and meet consumer demand. Looking at retail and e-commerce combined, our DTC comp was a positive 11.8%, our retail comp was 7.1% and comps were positive in every region. This was our fourth consecutive quarter of positive comps. We continue to close stores which accounts for the 8% decline in our global retail revenues. Specifically we operated 105 fewer stores during this year second quarter compared to the same period in 2017. Our e-commerce business grew 23.8% during the quarter, representing our fifth consecutive quarter of double-digit e-commerce growth, along with in-demand product and impactful…

Andrew Reese

Analyst

Thank you, Carrie. We had a very good second quarter, bringing the first half of our year to a successful close. I want to express my thanks to everyone on the Crocs team. We wouldn't be making this progress without their hard work and continued dedication. The success of our Spring/Summer 2018 validated, that there is growing demand for clogs and sandals. And with LiteRide, we are successfully meeting the consumers’ desires for product incorporating comfort technology. Our COME AS YOU ARE marketing campaign is driving brand perception and consideration higher, and contributing to revenue growth. And our strategic priorities provide the roadmap for the future growth in shareholder value. As we continue delivering the product, our customers and consumers want, simplifying our business and delivering strong financial results. Operator, please open the call to questions.

Operator

Operator

Thank you. We will now begin the question-and-answer session. [Operator Instructions] And our first question comes from Erinn Murphy from Piper Jaffray. Please go ahead.

Erinn Murphy

Analyst

Great, thanks. Good morning. I guess my first question was around LiteRide, you talked about it, consistently exceeding your expectations. May be you could share a little bit more about, what kind of customers it's attracting and then, since it’s been one of your larger launches that you’ve done in the last few years, how have the learnings of this launch really shaped, how you’re thinking about the product development calendar, and just the launch cadence going forward?

Andrew Reese

Analyst

Thank you, Erinn. Yes, so look, we're really pleased with the LiteRide launch this year, I think we talked about it last quarter and this quarter and the momentum has continued. In terms of learnings, I think this is the first time, and we talked about it last quarter, it's the first time for a number of years we've really put together a comprehensive launch, globally coordinated, supported by appropriate marketing and coordinating through both our wholesale and DTC channels. And I think that was extremely successful in creating a great deal of interest and a great deal of momentum behind the product. It was also a relatively large suite of product that we launched at the same time, so it really created an impact in the marketplace. And we think the U.S. piece or the unique features of the product, the high comfort, the lightweight, et cetera, really resonated with consumers. So it's been very successful. I think there are a lot of really good learnings for – from that. And I think, as we look into 2019 and beyond, we will be looking at other key launches to anniversary this and build up on this. I would also emphasize, as we plan LiteRide forward, we see it growing. This is not a onetime deal for us it's a suite of products that's really resonated with consumers. We see it growing in the fall and we see it growing into next year.

Erinn Murphy

Analyst

Okay, that’s helpful. And then, I think Andrew you had said, in the beginning of your prepared remarks, you're starting to see some interest from potential new customers on the wholesale side. Can you just expand upon that statement, and then just are specific characteristics of types of accounts you'd be willing to work with? New accounts that is.

Andrew Reese

Analyst

Yes. I think the resurgence of the brand and the higher profile that we're getting really globally both at the consumer level and also at the wholesale customer level is driving some new customers our way. What I would say is in the U.S. we're, I don't want to really get into kind of specific names, we're working closely with some significant mall-based retailers, where we've got some test programs and we look to drive some expansion on those in the back half of this year, into next year as well as big- box retailers here in the U.S. where we think we've got new placement and significant growth in placement opportunities. And as we look across the world, we also talked about ABC-MART as an example in our prepared remarks, we look across both Europe and Asia we can see interest from significant family channel players. So I would say it's kind of a global phenomenon and it gives us, obviously, a great deal of confidence.

Erinn Murphy

Analyst

Okay, and you said some retailers here in the U.S. this fall, would that be already embedded in the guidance?

Andrew Reese

Analyst

Yes, absolutely, that's embedded in our current guidance.

Erinn Murphy

Analyst

And them just a last question for me and I'll turn it over. I didn't hear you guys mention anything on the work opportunity as well as Jibbitz? Can you just talk about how both of those categories performed in the quarter? And kind of how you see the longer term opportunity for both of them?

Andrew Reese

Analyst

Yes, let me talk about work because it's obviously bigger in terms of its quantum than Jibbitz. So work, I think we've highlighted, consistent with our clog focus, work is primarily our clogs silhouette, obviously with a nonslip outsole for the work environment. That continues to perform extremely well. It's definitely tracking at or ahead of our expectations. We see that category as growing, it's more in the U.S. and Europe and Japan in terms of locations. It's less in the developing world, but that's definitely growing for us, we're happy with its progress and it's where we will continue to put marketing effort and product innovation behind that. Jibbitz, obviously this is a brand that's existed within Crocs for some period of time, that's really benefiting from a significant trend towards personalization. I think you can see it across many product categories where the consumer is increasingly interested in personalizing and making the product something that's special for them and Jibbitz is our vehicle to do that. So particularly within our U.S. stores, within our e-commerce environment, that has made great progress. So we're seeing significant growth there but obviously, it's a small but very high margin business.

Erinn Murphy

Analyst

Thank you.

Operator

Operator

Our next question comes from Mitch Kummetz from Pivotal Research please go ahead.

Mitch Kummetz

Analyst

Yes, thanks for taking my questions, and Carrie thanks to you good luck. So let me start. Just a follow-up on Erinn's question about new customers. So it sounds like that's already having some impact on the business but it sounds like you're expanding that into the back half than maybe more so next year. Is that an accurate assessment that this becomes more impactful on a go forward basis versus kind of the results that you've reported for the first half?

Andrew Rees

Analyst

Yes, Mitch, I think – this is Andrew this is a good way of thinking about that. Obviously, most significant retailers these days will take a trial and expand approach and I think we're in trial mode with a number of new customers that we're excited about. And the potential that would come from that with expansion would be more in 2019 than in 2018.

Mitch Kummetz

Analyst

Okay. And then Carrie, I think, you talked about, it sounds like there were some orders that were sort of pushed out in the Americas from Q2 to Q3 and there were some others that were pulled forward in Europe from Q3 to Q2. Is there any way to quantify that? Or do those sort of net against each other? How do we think about the impact on the quarter and then also in the third quarter?

Carrie Teffner

Analyst

Yes I think it’s a fair way to look at as they relatively offset each other. Not huge dollars but enough to make a difference in the quarter. And hence, the reason we felt it was important to call out, especially as we think about the North America performance. And so maybe I would comment a little bit on the wholesale performance in North America just to give it a little bit more color. As noted in the prepared remarks, overall wholesale has performed extremely well in the quarter, but in the America specifically had a couple of things going on. In North America, we did have a late start to the spring and I think you've heard that from other folks as well. But what we did see with that is once we got shipping sandals we saw really strong sell-through, so we feel really good about that and then we did have that timing shift at the end of the quarter, that kind of moved, shifted from Q2 into Q3. I think the other important thing that really call out is with respect to Latin America. And we've had significant currency depreciation in a number of Latin American countries. And then the economic disruption that is kind of been caused by that. So if we think about the first half for wholesale in North America, we're up in North America low single digits but in LATAM we're down at double digits. So that I think is important to understand and that currency impact is something that I think I want to make sure everyone understands as we think about our full year guidance, we're calling revenues up low single digits, that's consistent with what we called at, at the end of Q1 when we provided guidance. But the U.S. dollars strengthen meaningfully against a number of other currencies since then. And so we're losing approximately $11 plus million of revenue in the back half of the year related to – as compared to the guidance that we provided at the end of Q1. And we feel really good about our retail and DTC performance and have factored that and to offset that revenue decline in the back half associated with currency. I think the other thing that's important to call out around currency is, in the first half we have benefited year-over-year from currency. In the back half, it's a drag for us year-over-year. So I don't want that to get lost, especially given that more than half of our revenue does come from outside the United States.

Mitch Kummetz

Analyst

Got it. And then, on the guidance, I think you're seeing moderate wholesale growth for the year. You're up, I want to say like, 6%, 7% through the first half. I'm not really sure what your definition of moderate is, but are you assuming that the wholesale business is actually down in the back half? Or is that just a function of tougher competitors? Or is there something else going on?

Carrie Teffner

Analyst

Yes, everything about wholesale in the back half of the year I would say, more so we've seen good, as you commented, good results in the first half. I think we see something similar like going through the Q3. I think we're a little bit softer in Q4, just because of the year-over-year compares. I think that will continue to evolve as we continue to work the order book.

Andrew Rees

Analyst

Yes. Obviously the currency is, as Carrie talked about, the currency is – currency going against us for the back half of the year is a factor and we have maintained our revenue guidance despite that.

Mitch Kummetz

Analyst

Okay great. Thanks good luck.

Operator

Operator

Our next question comes from Jonathan Komp from Baird. Please go ahead.

Jonathan Komp

Analyst

Yes, hi. Thank you. A couple of questions. A little bit of a follow-up, but I just wanted to ask on the revenue outlook overall. I know on the underlying basis you've been tending kind of double-digit growth, and for the third quarter, you're implying something slower than that kind of mid- to high single digits underlying. And just wanted to maybe fully understand that – the moving pieces as you see them there?

Andrew Rees

Analyst

Yes I think maybe I'll just kind of start and then hand it over to Carrie. Yes, you're absolutely right, Jonathan, if you look at the first half of the year and you exclude our store closures and our business model changes, across all channels we actually did achieve double-digit underlying growth. As we go into the back half of the year, Carrie can give you kind of a little bit more detail, but one of the big factors is still that currency.

Carrie Teffner

Analyst

Yes. So specifically to Q3, if we think about the currency, adjusted the business model changes store closures, we're still at mid- to high single digits despite the currency headwind. And then, again as we go into Q4 as well, again, we'd be up mid-single digits excluding the business model changes and store closures in Q4. I think the other thing is important to think about with respect to Q4 is the business model and store closures have a much bigger impact because Q4 – excuse me, is a similar base so it does have a bigger impact.

Jonathan Komp

Analyst

Okay great, that’s helpful. And then, maybe, specifically on the Americas segment in the wholesale business there, just wanted to follow-up and maybe clarify. I know last year Q3 and Q4 for the wholesale business in the Americas, you shipped essentially there or you sold essentially the same dollar amount in Q3 and Q4, which was pretty unusual historically. Q4 usually be in the much lower period. And I just wanted to ask is that more reflective of what you expect going forward? Or was that unique last year?

Andrew Reese

Analyst

Yes, I think you're right. I mean – I think we definitely saw a significant pickup in the North American wholesale business last Q4. That was really the key issue, as we look forward, we think that pattern basically repeats. Yes.

Jonathan Komp

Analyst

Okay, great, helpful. And then, maybe just last bigger picture question on the margin. I know you've been talking sometime now about a 13% adjusted EBITDA margin target and I was hoping to maybe clarify any kind of update thinking around the timing of what you think that might be achievable?

Carrie Teffner

Analyst

Yes. I would say, we could have a clear line of sight to achieving that and I think as we get ready to provide 2019, we'll certainly provide more color on that. So stay tuned.

Jonathan Komp

Analyst

Okay. I thought you might take the bait and setting the bar high for your replacement Carrie. Alright, thank you very much.

Operator

Operator

Our next question comes from Steve Marotta from CL King & Associates. Please go ahead.

Steve Marotta

Analyst

Good morning Andrew and Carrie let me offer my congratulations, and thank you very much.

Andrew Reese

Analyst

Thank you, Steve.

Steve Marotta

Analyst

Carrie, I wanted to just clarify the $95 million in adjusted EBITDA estimated for fiscal 2018 excludes the onetime cost associated with SG&A. Is that accurate?

Carrie Teffner

Analyst

That’s correct.

Steve Marotta

Analyst

Okay, great. And as it relates, Andrew to the fall and winter assortment, in recent years instead of endeavoring to really delve deeply into fall and winter product, more heavier weight product, there's been some of that on the margin and I think the goal has been a little bit more to sell further into third quarter on a buy now wear now basis and deliver earlier into spring later in the fourth quarter into the warmer weather markets in order to even out the seasonality a little bit. Is that the same this year and in anticipation next year? Or do you see a little bit more heavier weight product becoming a larger percentage of the mix in the second half of the year?

Andrew Reese

Analyst

Yes. I think – so I – we think the strategy that we applied last year it definitely worked. So essentially, we're planning to repeat that, which is exactly what you said. So it sounds longer into the third quarter, try and deliver in fourth quarter for some above warm weather markets. Outsell our clogs throughout the year, which I think have performed extremely well year-round. I think that the key product that we do offer in the fall/holiday, unique to fall holiday, which has been building over the last couple of years has been in our lined clogs, as we've cleaned up that line and as we presented it more clearly. So yes, it's clogs, sandals, lined clogs, and I also would note that as you kind of think about fall holiday or think about that season for the Crocs brand, right? So, we do a lot of business in portions of the world where there is no cooler weather, right? As you think about Southeast Asia, as you think about Asia so we have a lot of year-round business, and so tailoring our assortment to sort of northern hemisphere is less productive for us. I think that's something we've corrected and we continue down that path, Steve

Steve Marotta

Analyst

Okay. I know Andrew also you are reticent to speak about quarter-to-dated trends and understandably, to the extent that you could speak broadly about back-to-school and what you have seen, again, broadly from an inventory and the channel standpoint, from the popularity of the Crocs product and clogs product and even perhaps the digital activity in the back-to-school period that might be helpful?

Andrew Rees

Analyst

Yes I’ll mention a few things, Steve. So first is, as we kind of look at the overall environment, we feel pretty good about the consumer environment, the retailer environment, here in North America but also in a lot of other places around the world, we think the consumer is much more act to spend, interested in spending, can be enticed to do so. We think the vast majority of retailers that we do business with are in much better shape than they were last year. As we kind of think about back-to-school specifically, few things would come up, I think we mentioned in our prepared remarks, we are seeing a particular segment of the market, which is high school and college age students buying the clog, particularly the Classic clog for kind of preimposed sporting events. So that has been a really nice focus for us and has really driven and has really driven some significant business. So we see that continuing to back-to-school. And then we also launched a platform clog last week, which is a, obviously, a platform version of our Classic clog inspired by some collaborations we had last year and we're excited about that and it's put a potential to sell into that kind of younger consumers that's oriented around back-to-school. So yes, I think we got a little bit of kind of wind in our back from that perspective and we generally feel good about the retail environment.

Steve Marotta

Analyst

Very helpful. Thank you.

Operator

Operator

Our next question comes from Jim Duffy from Stifel. Please go ahead.

Jim Duffy

Analyst

Good morning everyone. Carrie, congratulations to you on a productive and successful leadership tenure.

Carrie Teffner

Analyst

Thank you.

Jim Duffy

Analyst

It occurs to me you're stepping down with fairly clear sight lines to the double-digit EBIT margins and low-teens EBITDA margins. I recognize this could fall into the category of front running Anna’s view, but with Andrew on the call, it seems fair game. The question is, how do you guys think about margin opportunities beyond this, is revenue the key lever for further improvement? Or can you take the SG&A rate lower? How much is left in the gross margin? Thoughts there would be helpful.

Andrew Rees

Analyst

Yes may be I’ll start Jim and then Carrie can add a little color. Yes, I think you actually framed the question well which is, as we think about our architecture that gets us to double-digit EBIT margins, it's really been around getting our SG&A down, getting the call to the revenues up and our gross margin up and getting us to a point where we can achieve that with modest revenue growth. As we then start to accelerate our revenue growth, it will provide leverage, a lot of our SG&A will see leverage from revenue growth, particularly in the wholesale business and obviously if we can drive some retail comps, which we now have for I think four quarters in a row, you get leverage that way. So we do see it going a little bit lower as you get revenue growth but that would be the primary leverage.

Carrie Teffner

Analyst

Yes, I think the only thing I'd add is getting SG&A in the low 40s is the first step.

Andrew Rees

Analyst

Yes.

Carrie Teffner

Analyst

Achieving double-digit EBIT margin and then it's really I think what we've driven in the organization and will continue is the continued focus on operational improvement. And we still have opportunities to continue to drive improvement in the business as well as benefit from the leverage as we grow the top line.

Jim Duffy

Analyst

Great. That’s good segway. In my next line of question, from an optick standpoint, compares begin to get more difficult. You've talked about wholesale distribution expansion opportunities which is encouraging. Can you speak for a moment about opportunities to build on the positive comps and continue to improve retail productivity? And also, maybe touch on some of the progress you're having with analytics and opportunities to leverage that for further digital growth?

Andrew Rees

Analyst

Yes, I mean, so in terms of, let me sort of break that down a little bit. So we talk about retail, yes, obviously, we're going to start to come up against our positive comp trajectory. We – as the fleet has rationalized and as we've closed our more unproductive stores as we've repositioned the whole retail fleet to be majority outlet stores on a global basis, we remain confident that we can continue to comp on our compare numbers because I think we have the product, the built for outlet product, we have a much greater focus on driving and managing that outlook business specifically and we feel really confident that we can provide ongoing comps in that environment. As you said from a digital perspective, we've obviously achieved double-digit – strong double-digit digital growth for a good number of quarters now. We see that continue as the consumer frankly continues to migrate to that environment, particularly in Asia where we see digital commerce really replacing or in some developing markets, preventing the growth of traditional retail. It's really skipping in a significant way. We see that as a strong revenue driver for us and one where as a brand, as a company we're focused. And I think you also referenced the digital marketing efforts where we've put in place new technologies that allow us to target our marketing efforts, to personalize our messaging and we're seeing very dramatic increases in terms of 50%, I think we mentioned in our prepared remarks, increases in our productivity from that. And I would say that's in its infancy today, so we see that continuing.

Carrie Teffner

Analyst

I think the only thing I would add to the retail comp comment that Andrew made is that we innovate with product, we're also – allows us to bring product to the market at higher price points, right? So that will help, LiteRide it's a great example of that. And as Andrew indicated earlier, we're going to continue to innovate and look for comfort stories that add unique selling propositions that are worth more to the consumer.

Sam Poser

Analyst

Great, thanks for that.

Andrew Reese

Analyst

Thanks Sam.

Carrie Teffner

Analyst

Thank you.

Operator

Operator

Our next question comes from Jim Chartier from Monness, Crespi and Hardt. Please go ahead.

Jim Chartier

Analyst

Good morning, thanks for taking my questions. First, Andrew, you talked about great returns on advertising. What's the opportunity to continue to grow the ad spend? And if you could talk about that maybe by region? And then in terms of the new potential new distribution, how do you manage the product segmentation by channel going forward as you add new distribution? Thanks.

Andrew Reese

Analyst

Yes. So even as we've – let me deal with deal with ad spend first, so even as we have reduced our SG&A and plan to reduce our SG&A to next year, we have also increased our total investment in marketing. And also skewed more and more of that spend to what we call working dollar. So less on SG&A headcount and agency fees and more on driving digital and social media. So our increases in terms of dollar spend impacting the consumer have grown over the last several years and that has been an important factor in driving I think the resurgence of the brand. We intend to continue to do that.

Carrie Teffner

Analyst

Yes, and then I'll just add to that on the analytics. I think as we've shifted to digital social, obviously the trends are information and our ability to use that information and make our targeted ad more effective is something that Andrew called out in his prepared remarks in terms of return on ad spending up 50%. We think there's still opportunity there as we continue to hall in and get better at this.

Andrew Reese

Analyst

And then you also kind of reference by market but one of the beauties all the social digital oriented architecture is it's very scalable and applicable by market. We don't break that out what that spend looks like by market, but it does allow us to take our message from the U.S. to Europe to Asia and that sales have been really effective. And we probably see the strongest growth in our spend more oriented towards our Asian markets in the future. In terms of product segmentation, I think that's been a – we've gone through a – an arc year where we've really rationalized product and stabilized our product development engine and now we're – with the introduction of LiteRide and a lot of new product we've brought to market in the last two years. We're getting more and more sophisticated around product segmentation with different lines associated with our outlet, different lines and unique lines on our e-commerce and also being able to differentiate and SMU across some of our key wholesale partners. So we see that as highly productive going forward and we'll do more of it going forward and it allows us to provide more differentiation. I would say there is a core of our business, particularly kind of Classic and Crocband, which is like many other brands that have a core unique franchise like that that does show up in every channel. So that will to show up in all of our key channels plus there will be differentiation around it.

Jim Chartier

Analyst

Great and then you've previously talked about still a big opportunity to grow the business with an existing distribution. So how has the – I guess the demand of shelf space you have your existing wholesale customers changed versus last year? And then how much opportunity is there is still going forward within the current distribution?

Andrew Rees

Analyst

I would say we have definitely seen growth in shelf space in aggregate. There are sort of key partners that we've grown really rapidly with in terms of shelf space. And others, we have kind of stood still with, there haven't been as sort of forward thinking in our view. But I think that remains, as you look at the kind of particularly the developed markets, the U.S. market place, we have a lot of distribution and our biggest growth driver is going to be growing representation in that distribution as well as adding select key accounts. So that is still a very important driver. I think we've made good progress but we want to make more progress in the future.

Jim Chartier

Analyst

Great. Thanks and best of luck.

Andrew Rees

Analyst

Thanks Jim.

Operator

Operator

Our next question comes from Sam Poser from Susquehanna. Please go ahead.

Sam Poser

Analyst

Good morning. Thanks for taking my questions. Congratulations Carrie. A few things. Just details on the domestic expectation for domestic or Americas wholesale growth for the back half of the year or by quarter? You explained it sort of conceptually but can you give us some direction there as to sort of what's built in?

Carrie Teffner

Analyst

Yes. I guess what I would – with respect to North America wholesales, Sam we don't guide specifically by region.

Sam Poser

Analyst

Americas, Americas.

Carrie Teffner

Analyst

No, but we don't guide specifically by regions – for any other regions so I think there is a way we've factored in our forecast for America's into our overall guidance for the rest of the year. And then it is incorporated in and what we do feel good about our overall performance in the Americas. It is going to be muted by LATAM, given the currency headwind.

Andrew Rees

Analyst

Yes. And that is factored into our guidance.

Sam Poser

Analyst

Okay. And then you’re down to 398 stores now. Are there more store closures either within the guidance or planned may be for next year? Or are we at the level now – where are we there?

Andrew Rees

Analyst

What we would say Sam is there are more store closures in the guidance and plan next year. We have completed the plan that we architected and announced and regard that is completed. Go forward closures and openings will be kind of normal close of business as we assess the fleet and each store as it comes up for lease, whether we want to continue to operate that store, relocate it, open another one but as we look at the guidance for the back half of the year and our preliminary view on 2019, that will be modest net closings.

Sam Poser

Analyst

So what becomes sort of the optimum – by the end of I know you guided 2019 but what should we think of store base by the end of 2019? Is it like $380 million or $350 million?

Andrew Rees

Analyst

Yes I would say kind of modestly down on what it is today.

Carrie Teffner

Analyst

Yes I think that’s reasonable Sam.

Andrew Rees

Analyst

That’s the right way to think about it.

Sam Poser

Analyst

Okay. And then your – are you going to be involved with singles there or are you not involved with that at all. You have talked, I believe, not being involved. Is that something that you're going to be – are you going to be involved with that this year?

Andrew Rees

Analyst

No. Absolutely. I think we talked about nothing involved in the single state. If you look at sort of what I would describe as a sort of major festivals or major digital events on a global basis, mid-summer festivals, single's day, 2012 and even prime day obviously we just had here in the U.S. and Europe and other Amazon countries, those are really, really important to be involved in. What we have looked at is the profitability of those events and how do you transact on those particular events such that you can actually make money. We do believe and as we look, we've seen an erosion in our profitability associated with those events over the last couple of years. We see that in competitive brands and we're looking at a strategy that will maximize the profitability of those events not just the revenue.

Sam Poser

Analyst

Okay. And then you talked – I mean I guess my last question is, how do you get to – I mean what should we think about sort of a base revenue growth now that the store closures are sort of you'll make his normal decisions and so, can – are you looking at mid-single-digit revenue growth over the next few years to get to – what is the number you're using to get to your margin targets?

Carrie Teffner

Analyst

I think the way I would answer that without giving guidance on 2019 and beyond is at this point Sam is really if you look at our underlying performance in 2017 and in 2018 adjusting for the store closures and business model change, which impacted both years by about $60 million. We've seen moderate to high single digit underlying growth. As we move into 209, we still have a bit of headwind related to store closures that are for the partial year impact as it goes into 2019. But again, we feel good about that underlying growth and that's really driven by the fact that the clogs and the sandal focus is extremely beneficial to our business. It's core to our DNA. We've had many quarters of double-digit sandal growth and we feel like that's something we can look at that continued growth going forward as well clogs, it's a growing category, we're taking share so we think the underlying growth of this business is absolutely solid.

Andrew Reese

Analyst

Yes. I think – I know that is a key question for many and some are skeptical about that but as you look at the track record, we've got two years of producing underlying growth and I think we have the emanation from a product to marketing perspective to continue that into the future.

Sam Poser

Analyst

And I promise that was the last one but one more. You talked about your adjusted EBITDA but you didn't – why not just give everybody a non-GAAP reconciliation on the earnings? Because next year a lot of these charges fall away and then you're going to have bad compares unless we take them out this year and so on. So why not just provide non-GAAP reconciliation, especially when you're talking about basically a non-GAAP EBITDA as part of it.

Carrie Teffner

Analyst

I know you've talked about this before, Sam, I think what's important is we're explicit about the elements that actually do makeup our guidance and then I think the other element is it's really important is that we meet or exceed the guidance that we give. So I think all the pieces are there for how people look at it and that's what's critical.

Sam Poser

Analyst

But I mean you raised your underlying EBIT guidance by $3 million because that should goes from your $50 million operating margin target now goes to – was it $65 million because of the onetime charges, now it goes to $68 million because of the charges have gone up. I mean it's just you're talking both ways, why not just give it one when you start talking about adjusted EBITDA?

Carrie Teffner

Analyst

I would say Sam, this is probably something we're not going to agree on. So I think that's really probably have to leave it.

Sam Poser

Analyst

Thank you again, congratulations.

Andrew Reese

Analyst

Thank you.

Carrie Teffner

Analyst

Thank you.

Operator

Operator

And we do have a follow-up question from Steven Marotta from CL King and Associates please go ahead.

Steve Marotta

Analyst

Carrie, very quick question on maybe it's topical non-GAAP taxes for the quarter. Just a housekeeping standpoint, I know that it was $3 million on the GAAP basis. What would it have been when you exclude those items? On a dollar basis?

Carrie Teffner

Analyst

On an adjusted – I have no idea off of top my head.

Steve Marotta

Analyst

Okay.

Carrie Teffner

Analyst

I think it is extremely – it is lower where it normally would just because we had the releases and valuation allowances and you will see that commentary on the cute little commode latter this morning. But there is nothing overly unusual in that number. So we don't look at the tax on adjusted versus non-adjusted.

Steve Marotta

Analyst

No, problem. Thank you very much.

Carrie Teffner

Analyst

Yes, okay. Thank you.

Andrew Reese

Analyst

Great. Well, thank you very much everybody for joining us today and for your continued interest in Crocs. We appreciate it.

Operator

Operator

Thank you, ladies and gentlemen. This concludes today's conference. Thank you for participating. And you may now disconnect.