Richard Galanti
Analyst · John Heinbockel with Guggenheim Securities
Well, needless to say, we have to continue to watch that. We’ve had some limited experience with our relationship with Google starting a few years ago and with Instacart over the last couple of years. What we found so far is it's more fill-in than replacement of a shop and the key is, if you come down a couple or three shops a year, one way as you add several more shops as fill-in or alternative, that's what we saw, but we have very little time and data to feel comfortable about where it will go. We had to keep getting you, we want to do both of course, but we have to keep getting you in store because you're going to buy more and you’re going to see more even if we had everything online, but we don't of course. And one of these I mentioned was, how do we get you in-store. We're just literally scratching the surface of any type of targeted Internet -- e-mail marketing initiatives. We have a very, as you know, a very loyal, hopefully you’re one of them, a loyal member. And we're just scratching the surface with thinking about how to get you in store as well more often. And on the few examples, and several examples that we tried, it's great and we’ll have to see how that goes. I guess the one question that none of us know is [indiscernible] home and order stuff, recognizing you've got to pay for it and no matter who ultimately and there will be several of the lowest cost supplier provider delivering to you at home, there are people that actually want to go out, there are people that actually want to go touch their fresh foods and decide, pick it themselves and it's going to change over time. There's going to be an increasing percentage of online and online delivery and the question is, in brick and mortar, we even asked for years, well, how can you drive sales if you're not offering as many alternatives and whatever else. We've done it with value, in our case, value first and foremost is quality and low price. Over time, the percentage of delivery of fresh will change, how much so, we'll have to wait and see.