Mark Zoradi
Analyst · Eric Handler with MKM Partners
Thank you, Sean. It clearly goes without saying that we are thrilled to have turned the corner from having our theaters closed to actively preparing for them to reopen. As we do so, there are several important considerations that we're diligently assessing and factoring into our timeline and plans. These include the current status of the virus, the evolving restrictions imposed by governmental authorities, availability of new film content, new health and safety protocols and consumer confidence and willingness to return to the theaters. We are working within these parameters and utilizing consumer research to guide our decisions. You may have seen media coverage of a recent survey conducted by EDO, a leading data and analytics company used by the major studios and other entertainment clients, in which consumers were asked about their likelihood to return to theaters in July. It's noteworthy that respondent's likelihood increased from 40% to 75% when proper safety measures were implemented. With that in mind, we have been intensely focused on developing enhanced health and safety protocols, understanding that these factors will weigh heavily on the confidence and peace of mind of our employees, guests and community as we reopen our theaters. Examples of actions we are taking include: increasing our already stringent cleaning and sanitation measures to levels that meet or exceed the CDC and World Health Organization guidelines; minimizing physical distance at the box office and concession stand along with the installation of plexiglass screens to create additional separation; frequently and thoroughly disinfecting all high touch areas; disinfecting seats every morning and again before each showtime with products identified by the EPA to effective – to be effective in eliminating COVID-19; providing ample amounts of hand and seat sanitizer supplies for our guests; screening the health and wellbeing of our employees before each shift; requiring all employees to wear face mass and encouraging guests to do the same; staggering show times to minimize crowds and implementing seat buffering technology than our point of sales system that will secure physical distancing between parties when purchasing tickets. In light of the distancing protocols I just mentioned, it's worth reiterating that we're able to operate profitably in an environment with reduced capacity. The key to doing so in this environment will be to optimize our operating hours and occupancy levels, while minimizing our operating expenses to the greatest extent possible. To that end, we've been actively re-evaluating a wide range of business protocols as Sean indicated earlier. Both in the field and at our corporate service center we're modifying various operating procedures to ensure they are aligned with near-term demand and serve an essential purchase. Some examples include: simplifying and streamlining certain theater practices such as issuing and checking tickets; concentrating food and beverage offerings on core categories that are less labor intensive; revising all of our theater staff schedule models to align new procedures and optimize requirements; and rationalizing head count in both field and at the corporate level as certain initiatives are postponed for the time being. We also plan on optimizing our hours of theater operations as we reopened and we'll scale them as consumer demand necessitates. The revised operating protocols I just described have been developed by a series of project management teams we assembled to develop and implement our theater re-launched strategies for a new norm, as well as make our business leaner and more efficient. The effort has encompassed a vigorous project structure with our cross-functional working groups tasked to identify key actions to successfully ramp up our theaters in the most effective and efficient means possible, as well as various contingency plans to enable us to be nimble and flexible to adjust quickly as circumstances demand. All of these actions I just described are associated with our cash management objectives and will help to ensure that our operating practices and expenses are appropriately balanced with near-term demand. In addition to carefully reconsidering our varied operational procedures, we have also spent considerable time working through customer and employee communication plans in conjunction with the timing for reopening. Our U.S. reopening will take place across four phases beginning June 19th and continue through July 10th. As the outbreak of COVID-19 in Latin America trailed the U.S. by several weeks, the reopening of our international theaters will face a similar delay. There were plans still evolving, we currently anticipate reopening Latin America sometime in August, and we'll continue to assess the circumstances. Initially upon reopening, we will be showing classic replication content at very attractive welcome back promotional pricing. We're appreciative of our varied studio partners for sharing many of their top library hits with us and excited about the campaigns we're creating together that will lean into the nostalgia and emotional connection moviegoers have with these wonderful films. We're also collaborating with NATO, our trade organization and the studios on an industry campaign to collectively celebrate the magic of moviegoing to a multifaceted approach, utilizing talent appearances, industry events, and paid media. It's been a remarkable experience collaborating with these groups in unison, in support of our industry to reignite the shared immersive theatrical experience. Along these lines, we've been maintaining close contact with our 12 million addressable customers across our global circuit through our various loyalty programs. This of course includes our Movie Club members who continue to exceed 950,000 members. We're thrilled by the fact that our current membership base remains in line with the figure we reported back in February, even though our theaters have been closed for multiple months. We view this result as a true testament to our guest’s love of moviegoing, as well as the strong value proposition we created with Movie Club. Members have consistently provided feedback that they appreciated our proactive approach in pausing their membership when our theater's closed. And they look forward to returning to our theaters for the newest blockbuster films and our freshly popped movie theater popcorn. The film slate for 2020 continues to develop and we along with our studio partners are all looking forward to releasing new, high profile films again on the big screen beginning in the third quarter. As of today, we expect this will kick-off with Unhinged featuring Russell Crowe by new studio entrance Solstice, Warner Bros.' Tenet directed by Chris Nolan, who were extremely grateful for, for his relentless support of the movie theaters over the years but especially now, amidst this crisis. Disney's live-action Mulan, SpongeBob movie and A Quiet Place from Paramount and Warner Bros.' Hit, Wonder Woman 1984. The third quarter is followed by a further array of big Tent-pole films with diverse genres and broad appeal in the fourth quarter, such as Marvel's Black Widow, Pixar Soul, James Bond No Time to Die, Top Gun: Maverick, The Croods 2 and Steven Spielberg's West Side Story to highlight just a few. And we're very optimistic about 2021, and all it has to offer with many significant titles that got shifted from 2020 as well as numerous highly anticipated films that have already been planned for next year. Examples include the long awaited sequel Avatar 2, which has recently resumed production in New Zealand; The Batman, Jurassic World: Dominion; Spider-Man live-action sequel; Minions: The Rise of Gru; The Eternals; Raya and the Last Dragon; The Matrix 4; Fast & Furious 9; Shang-Chi and the Legend of the Ten Rings; live-action Jungle Book; and Mission: Impossible 7 the list goes on and on. Our studio partners produce market and distribute amazing content year-after-year. At Cinemark with our giant screens and heightened sounds and technology, we provide an extra ordinary and deeply immersive entertainment experience. If you're viewing that content in a shared atmosphere, one which simply cannot be replicated at home, we've consistently seen for decades how the theatrical atmosphere creates and provides an escape for moviegoers, which is something we're all creating and need right now. It's one of the many factors along with significant pent-up demand to get out of our homes that we believe bodes well for Cinemark and our industry as theaters reopened. In closing, I've been in this industry for more than 30 years. Having spent most of my career at Disney, I have confidence in this industry and our ability to not only weather the storm, but emerge stronger and leaner company. Yes, it may take some time, but movie going is a beloved pastime that spans generations. First dates, long overdue dates, girl’s nights out, fanboy get together and of course family outings. Everyone has fond memories of going into the theater and we believe that tradition will continue. One last thing before I close, I'd like to say a heartfelt thank you to the Cinemark team. They're cross functional collaboration, tireless work ethic, and dedication to the company, which is especially valued given the significant reduced salaries has elevated to a level during this crisis that is beyond impressive for which I am extremely grateful. I'm proud of all that what we've accomplished to date and I'm confident in our ability to successfully operate in the new future that awaits us as we reopen. We are all truly excited once again; to welcome guests and team members back to the cinema. Operator that concludes our prepared remarks. And we'd now like to open the line for questions.