John R. Hartung - Chief Financial Officer
Management
Okay. Joe, I'll take a shot at these. The first question was about the comparison. The comparison is not easier in July. In fact, if anything, the comparison is tougher in July. So we feel good about the 500 basis points of improvement so far. In terms of the average check, it's only down less than 3% in July. We had a gap even before July started, Joe, and a lot of that was due to lower group size. It's also due to the fact that we've had promos throughout the last few months as we tried to earn customers back. With the less than 3% that we're seeing in July so far, right about half of that is due to the retention of awards, that was part of the program. We were prepared to offer compelling incentives to get people signed up, and so all you have to do is come in, get a card. You don't even have to register yet and you'll free chips and guac. A lot of those have been redeemed already. The fact that there's a lot of redemption of burritos already means that our customers are marching through the levels. They're already earning Mild status. A bunch of them have earned Medium status. And believe it or not, within the 12 or 13 days, we have thousands of people that had earned the Hot status, which means they came 11 times already and you can't come more than twice in a day. So you have to come basically 11 days and people had already been part of the program within the first 12 or 13 days that we were open. So, the redemption of awards we totally expected that. The other thing we did on purpose, we had a pretty low threshold where if you came in and spent $6, which basically means come in and get a burrito, you'll be part of the program. Again, Joe, our objective was to get as many visits as possible, the idea there being, once we get people in the restaurants and if we can delight them with a terrific experience we have a shot at keeping them. And so we didn't want set a high threshold and so that has contributed to folks participating without all the add-ons, without the drinks and things like that. So the average check, we are ready for that and we think gaining the customer visit is most important and we'll work on the average check later. And then, in terms of technology, I don't know if Curt is on the phone. I think the question, Joe, was have we learned something about technology and do we have to make significant investments in technology going forward with our customer?