David Watson
Analyst · Doug Mitchelson with Credit Suisse. Please go ahead
Hey, Doug, Dave. So you know thinking about broadband, you know we feel about broadband in 2019 as we have in 2018 that it's our growth engine. And you know there as Brian mentioned, there's a consistency that we have had in broadband you know the 13th year in a row consecutively delivering over 1 million net additions. And so behind that going into 2019, feel the market continues to grow, you look you look at things like homes, employment, you look at macro conditions. But just as important as anything you look at the overall market penetration of 80%, there is room for growth there, you look at our penetration you know 47%, there is absolutely room for growth there. So you know in our view is that customers' expectations you know continue to go up in terms of how they're interacting with broadband, how they're leveraging it. So you know our focus is Brian as said is deliver the very best broadband product in the marketplace and xFi is that brand, the best of speed, coverage and control. And so in 2019, we're going to continue to do that. And along with that your point on single product and packaging, we've made some adjustments along the way. I think that it's more - our game plan is consistent, will be consistent, we do offer a great options for both. And if somebody wants to start off with the high speed only, that's great, but we also have wonderful packaging options that will talk to them about. So as important as anything as you look at the balancing share growth and rate, so you look at that I feel confident as well, in 2018 you know we along with great share, we grew the resi ARPU by more than 4% year-over-year for 2018. And if you look at then combining the overall continuity business, Bryan and Mike has mention that you look at business services, you know a big part of that is broadband and resi broadband you know it's growing nearly 10%, 24 billion. So we like our momentum, we like our game plan, I think it's very consistent and we're just going to focus on execution.