David Jeremy Darroch - Sky Plc
Analyst · MoffettNathanson. Please go ahead
Okay, thank you, Brian, and good morning, everybody. Today I'm going to cover two things. First, I'll explain a little bit about Sky's business, and then I'll talk about our existing plans to grow the business over the medium term and why I'm confident we'll succeed. So let's get going on slide 4. The first thing to say is, of course, Europe is somewhat different from the U.S. Markets in Europe are generally less penetrated and therefore have much greater headroom for growth. The ability to acquire content exclusively is typically much greater. We are much less reliant on the big bundle. And of course, the competitive landscape is somewhat different in Europe to the U.S. With that backdrop, Sky today is Europe's leader in entertainment and communications. We uniquely combine a scale direct-to-consumer business with a scale content business, and that means we're not just an aggregator of content. We have direct operational businesses in seven territories, including four of the five largest and most valuable TV markets in Western Europe. Now you can also see on this slide the territories where our brand has a presence through services like Sky News, which of course starts to seed the ground for future development. We have 27 million households as customers. This includes 23 million direct relationships and 4 million customers who access Sky channels through other platforms such as cable in the UK, with both routes to market offering similar economics. As a result, we've got a high share of more than 60% on average in our core territories, that gives us real brand strength. Turning to slide 5, we're Europe's leader in content by some margin. We have the number one channels in all of the genres that matter most to customers. So Sky One, Sky Atlantic, Sky Cinema, and Sky Sports are the must-have set of channels in each of our markets, generating over half of all pay viewing. So when customers think about the key pay channels for drama, for example, they think about Sky Atlantic, which combines exclusive rights to the output of HBO and Showtime with our own high-quality and distinctive local content. In our markets, having the best local content is important to success. So Gomorrah in Italy and Das Boot in Germany are just two recent examples where we're taking local stories and bringing them to customers with great success. Today, four out of the five top shows viewed on Sky One and Sky Atlantic will be Sky originals. Similarly in Sky Cinema, customers are used to having a single destination for the best movies. It's the only place to see the latest and freshest titles months before any other channels or SVOD. So we have deals with all of the major studios. And in Italy and Germany, that's combined with local movies, which are very important to customers. For example, in Italy nine of the 10 most watched films on Sky Cinema were local. Sky Sports is the leading broadcaster in each of our markets by a long way. We have over 90% of our rights already secured to 2021, including the majority of all soccer that matters and other key sports such as cricket and Formula 1 in the UK, handball in Germany, and motorsport in Italy. Now our channels play a vital role in the success of our DTC business, which as you can see on slide 6, is built around four pillars. Firstly, we provide the very best and broadest range of content for every household and everyone in that household. Second, we deliver the best innovation across a broad range of products and services, and we're widely seen in Europe as a leader in this space. Third, we deliver world-class customer service, and we make the Sky experience better than anywhere else. And then finally, we underpin all of these through consumer data and insight. So right across the value chain, whether it be in content creation, product development, or customer care, we optimize our decisions to best serve customers, and we've built highly integrated operations to achieve this. Turning now to slide 7, we have a very strong brand. It's the strongest brand in our space, and it's considered number one for entertainment. It's particularly well known across Europe and regularly reaches now some 120 million people, delivering good awareness should we want to roll out our services to new territories. Over recent years, we've developed and launched a second brand, called NOW TV. Now this allows us to broaden our reach to all customer segments, and it provides us with additional ways to grow. So, we are the only significant virtual MVPD in our markets in a way that's highly complementary to our Sky service. Now this brand strength gives us the legitimacy to offer customers more, and we know that they want to take more from us. So over time, we've driven penetration of new TV products such as high-definition, multi-screen, and now Sky Q, and we're expanding into home communications and mobile from a standing start. By extending our brands into more categories, we have a broader field of opportunity, we provide more value to customers and we get more in return. We have a strong and experienced management team that have been together now for a long time and understand what it takes to win in dynamic and diverse European markets. We've executed a clear and consistent strategy over an extended period of time, and this has delivered growth in all conditions, including different competitive situations, technological change, and a variety of economic backdrops. So as you can see on slide 8, over the last 10 years we've more than doubled our customer base. We've grown revenues by 11% compound. We've carefully managed cost to enable us to increase EBITDA by 9% and cash flows by 7% per year. At the same time, we've continued to invest for future growth in the short term for a much bigger longer-term gain. So if that's a bit about who we are, I now wanted to focus on our plans for future growth. As you can see on slide 10, we've got a strong set of plans. And having put in place a number of building blocks over the last few years, we're now focused on executing these. I'll take a few moments to talk about the priority areas that will deliver future growth. So if you can turn to slide 11. Our first priority is to grow in all segments of pay-TV. Today we have a range of products and services that meet customers' needs at a variety of price points. From pay-as-you-go NOW TV through to Sky Q for the ultimate experience, we believe that we've got a service and a product for you. DTT in Italy is the latest example of how we've opened up that segment as another major route to market, and it provides access to an installed base of some 2 million homes not previously available to us. And we've recently launched our first Sky service without the need for a satellite dish. This is potentially a major development for us. It opens up headroom in the existing markets for some customer segments. And just to shape that for you, we've estimated that as many as 6 million households today can't or don't want a dish. In addition, it provides another way to take Sky into new territories to broaden our growth opportunity further over time. Now underpinning that growth in pay-TV is our investment in content. Today we spend around $9 billion each year on screen. As I've outlined on slide 12, we've got three priorities for investment: first, continuing to maintain our position as number one in both sports and movies; second, building our investment in Sky originals. So for example, this year we'll show 25% more hours of drama and around 50% will be returning series. In Germany and Austria, where local quality content is a particularly underserved market, we'll invest around four times more this year bringing the likes of Das Boot and 8 Tage to customer screens. Third, we'll continue to build partnerships, including adding the most relevant app providers in order to provide more choice and value to customers by aggregating all the important content in one place in a way that's easy to use for customers. Now alongside that, we're increasingly able to make choices across our portfolio to optimize and save cost. So you should expect us to reduce our investment in things like second-tier sports rights where they're not delivering value, and to reduce the volume of more niche movies and linear entertainment channels because of the quality of the on-demand service that we've built. Now in addition, you've also seen the savings we achieved with the new Premier League contract, and we could now choose to let that flow through the bottom line or invest some of it where we see further opportunity. Turning now to slide 13, one of the reasons that I'm confident that we can keep delivering future growth is that we operate in attractive markets with significant headroom. Today we have access to potentially 118 million addressable households to sell our products and services into. However, with penetration at just 34%, there are some 78 million households yet to take pay-TV across our existing territories alone. And we don't need to capture much of that headroom to grow significantly. So just by way of example, if Sky captured 10% of that headroom, we'd grow by a further 8 million households, and I think that's something that's more than achievable given the strength of our brand and our market-leading proposition. Growing customer base creates more headroom for cross-sell, and here too we've got a focused set of plans, which we've outlined on slide 14. Central to this are our plans in Italy, where we'll replicate what we did in the UK with, of course, great success. So following our deal with Open Fiber, we will launch triple play next year, offering true fiber-to-the-premise over their next-generation network. And not only will this allow us to increase the number of products per customer, it will also unlock further pay-TV headroom. We also plan to grow the penetration of fiber within our UK broadband base, which has more than doubled in two years. There's good customer demand for higher speeds and with significantly lower pricing from our new agreement with BT Openreach, we can accelerate take-up whilst achieving good margins. And then finally, we're going to scale Sky Mobile to be the UK's leading MVNO. We launched 18 months ago, and we've had a good start. We've added 650,000 customers to date, and we're taking strong share of new handset sales. Now we also believe we can scale our adjacent businesses, leveraging the investments we're making in content and technology. So let me just give you a few examples, which I've laid out on slide 15, to bring that to life. Sky Store, our transactional business, is already the number one digital retailer in the UK with a 30% to 40% share, and we've recently launched the service in our other markets to replicate this success. Our advertising business already generates more than $1 billion a year. We'll scale it further by increasing our inventory and pricing whilst extending our leadership position in advanced advertising, which now contributes around 14% of fall ad revenues. Now a key part of this story is Sky AdSmart. That's our targeted advertising platform, which has grown significantly since its launch. We've recently broadened its reach to new markets, services, and platforms, all of which should propel its growth further. And then finally, we'll monetize our increased investment in original content to grow our international licensing revenues. Turning to operating efficiency on slide 16, which has been a big area of focus over the last 10 years, we've developed it as a core capability within the organization, and our progress has been significant, reducing costs from 45% to 33% of revenue today. Casting forward, we have a comprehensive set of initiatives across each of our markets built upon the four key pillars you can see on this slide. And with over $7 billion of non-programming costs to target, there's still a lot to aim for to continue our progress. So if you bring all that together, slide 17 illustrates how our plan delivers continued growth over the medium term. It also gives us many choices about how we can grow, and it provides for our continued investment on-screen and in new innovation. Importantly, it's built on the same strategy that we've consistently executed over a number of years. We've already done a lot of the groundwork putting in place the foundations to secure it, and I'm confident we will continue to deliver strong returns. So in summary on slide 18, as Europe's leading entertainment and communications business, we're in a strong position to succeed. We have the skills in place and a broad field of opportunity to exploit, and we have a clear and strong set of plans to deliver growth. We're excited about being part of a broader, more global organization. Our initial interactions with Comcast have been really good, and I must just compliment the senior team here on the approach they've taken with us and the business they have built. I intend to stick around and I'm looking forward to leading Sky into the future. We're all energized by the next phase of growth and the additional opportunities that being part of Comcast will bring on top of delivering our existing plans. So with that, I'll now hand you back to Brian.