Linda Rendle
Analyst · JPMorgan
Sure. Thanks, Andrea, and thanks for your comments. So if you look at the share results, first, I want to acknowledge that fiscal year '26 was certainly really noisy for the company. We underwent our ERP transition, which is never easy, had a bit of bumpiness in part of that. And so a lot of the businesses were facing not only a heightened competitive environment, a weakening consumer, but they were also focused on just operational execution and ensuring that we were able to deliver to retailers and keeping stock, et cetera. And so a lot of what you're seeing is us getting back to executing with excellence, now that, that noise is well behind us, delivering on our superiority plans, which we invested incrementally behind this year, as well as ensuring that we execute with excellence behind merchandising. And I just want to make sure that I'm clear, the merchandising that we have in the system is the typical merchandising we do just executed very well. So back-to-school, we always have strong promotional activity during that time. The team actually made a bet on back-to-school that it would occur a little later this year, given the consumer stress that it was under that was a good bet. We actually saw the timing of consumers' consumption move to later on that, and we were prepared for it. So I would just want to make sure I note this is not us investing a lot in extra merchandising or price reduction outside of targeted activities we've taken, but just executing the things we have to do with excellence. So as we move into the back half, there's a few more things that will enhance what we've seen in the front half, and that is most of our innovation launches in the back half. And that happens throughout Q3 and Q4. And we have one of our strongest innovation plans on record this year, and we're hoping it will be a record year on innovation. And we've seen good retailer sell-in. And many of these innovations had very, very strong consumer testing behind them. So we go in with a lot of confidence that, that innovation will work. In addition, some of the innovation is building on current platforms that have been successful like Clorox PURE, the allergy removing platform that we have. So we already know we have success in market, and we can turn that success into additional areas that those products can deliver on for consumers. The other thing I would note is, as Anna mentioned, we expect the category continue to be in line with our expectations. But we are seeing consumers continue to focus on value. And at the beginning, we talked about the fact that we saw consumers stocking up more or buying a smaller size, but we are also seeing them begin to shift their behavior in terms of timing, like I mentioned for back-to-school. So those are the things we're watching really closely as we execute in the back half. But we feel like we have them well handled and well managed. But those are the things that are kind of as we look to executing that are on our mind, ensuring we deliver our superiority plans, delivering on innovation, executing with excellence against merchandising and new distribution and then watching the consumer really closely as they continue to navigate a difficult environment.