Linda Rendle
Analyst · Bank of America
Anna, great. I'll start with portfolio. I'll probably move to your third question second, and then I'll tackle the cyberattack question to bring it home. So from a portfolio perspective, we are very pleased with the results of the disciplined action we've taken on our portfolio over the last number of years. The divestitures we've made aimed at getting a more predictable and steady and higher growth company, and that certainly has played out in the divestiture of Argentina and vitamins, minerals and supplements and as well as the large acquisition we made in GOJO, we see very clear line of sight to that improving company performance. And what I'll say is we'll continue to be disciplined, just as we've shown up over the last number of years. We regularly review our portfolio as a management team and a Board, and we're always looking to see, is there a way to strengthen our core, whether that be through acquisitions or divestitures. And again, just stay disciplined. It's always focused on shareholder value. It's always focused on ensuring that we have the capabilities that can execute with excellence against each of the businesses that we own, and that's the way that we'll approach it. So hopefully, based on our track record, you can see the exact way that we'll approach us moving forward, although nothing to comment on at the moment. And then as you look at just the challenging categories, I think there's 2 things to note. And both of them are challenges in some ways, but both of them are very big opportunities. And what this is predicated on is we believe we are the drivers of category growth. And of course, there are things that impact category growth macroeconomics, where the consumer is. But as the leaders of categories when you have #1 and #2 share brands, we take the job very seriously that our job is to grow the category. And of course, we'd like to grow share in those categories as well. And we're focused on 2 major areas to do that. The first is addressing value seeking across consumers, and we see that across all consumers, most potent in low-income consumers right now. But we are laser-focused against every aspect of value superiority. And for us, we have a superiority model. We've shared this before. It takes into account the product, the package, the proposition, the place, so where consumers can find it and of course, the price. And we're looking through all 5 of those levers by business, by retailer to ensure that we have value superiority, and we're laser-focused on that. And so what you'll see in the plan that we just finished in '26 is we made some of those investments. Glad trash and Hidden Valley are 2 great examples, and those are playing out in share growth. As we head into fiscal year '27, we're also going to be making additional investments in superiority to do the same thing. We're going to be investing in some product superiority on a number of our big businesses, including packaging upgrades. We're investing in some places in a targeted way like we did with Glad on pricing because based off the amount of pricing we took since COVID, there's a few places where we need to make adjustments. And that's going to be a key focus for us as we move forward to continue to support consumers and category growth. And then very, very importantly, consumers continue to look for better experiences overall. And of course, value is part of that, but they are looking for us to address trends that are important to them in their lives. And we highlighted some of them in the prepared remarks, but consumers continue to focus heavily on their wellness, and there's opportunities to provide them solutions like we're doing with Clorox PURE on their allergies, or continuing to address pet health in Litter. There's just a number of opportunities that we can address to ensure that we continue to support category growth and support getting back to more normalized category growth over time. And we do that through innovation. In '26, our innovation as a percent of sales doubled, and we expect continued progress in '27. We have a very strong slate of innovation targeted at those trends and ensuring that we deliver value to consumers. So that's how we're thinking about it. And then finally, on the cyber attack, I think it's a good point, Anna. Between COVID and supply chain disruptions and the cyberattack, we've been very operationally focused as a company, getting back the basics. When you lose distribution after cyber, you have to get that distribution back. Your competition has, in many cases, had a 6-month head start on you on innovation because they haven't been focusing on that. And so job one was restoring distribution, which we did, restoring the fundamentals, which we did. And now most of the businesses have also been able to welcome consumers back fully. So I give a good example, Home Care did that in full, and you can see the share results. And I feel great about trash and food and some other of our businesses at the same time. Litter is the one that I would say continues to have a hangover. Given the operational challenges on that business, given the amount that was on e-commerce, et cetera, I feel good that we've gotten distribution points back, but we're still working through our Litter reinvention to ensure that consumers know that we are better value than competition and making sure that, that is clear on packaging and the way that we talk to them in our marketing, improving the product, et cetera. And we're making some additional investments in superiority to deal with that. So I would say largely, we're through a lot of the cyberattack effects, but you have seen over the last couple of years just that operational intensity at higher levels. And we're getting back to innovation, getting back to full brand building and leaving most of that behind, which is energizing to us as a management team and as a company.