Ian Cook
Analyst · Stifel Nicolaus
Let me address your first point, Andrew, which is the growth rate. Now when you say growth rate, you're talking about our growth rate, I assume. So if we take Oral Care, our growth rate has been around mid-single-digits for Oral Care-- it's high single-digits for the year. Personal Care has been low single-digits and Home Care slightly lower than that. So the leading business for us has been Oral Care, around 7% plus, Personal Care around 3%, and Home Care between 1% and 2%. That's what we've seen. And depending on geographies around the world and depending on the categories, often there is a very U.S. focus to these kinds of comments. The spending internationally has been appropriately behind Oral Care, and we have seen that in our market shares. We have seen our China market share up a point, with the competitor down 10%. We've seen our Brazilian market share up over 70%. We've seen our leadership share in Russia hold. We have seen our share in India continue to rise beyond 50%, all strong leadership shares. We see our share in Mexico at around 83%, the competitor having built to around about 11%. But unlike history, where that 11%, as I have mentioned before, prepped to 13%, seems to be plateauing at around 11%, and we seem to be plateauing at around 83%, which is encouraging. So we have seen good reaction to the money we put behind Oral Care. But internationally, the spending has gone more broadly than Oral Care, and we'll continue to do that in 2011. And in the United States, frankly, until we got the sizing right on dish, until we have the right innovation to put behind the dish liquid business, we kept our powder dry. And that business will receive its appropriate share of support behind what we now believe to be an appropriate action program in 2011. So continued on Oral Care, but broader.