Ian Cook
Analyst · Deutsche Bank
Well let's talk about the categories. As we said on the last call, we continue to see now what we saw then, and that is that the emerging markets around the world are growing high-single digits on a value basis. And the categories in the developed world are growing low-single digits, with the U.S. ahead of Europe. As to whether or not that's macros or self-fulfilling, it's a bit chicken and egg, there is no question in low-growth environment, some deflationary pressure, partly consumer, partly retail and partly competitive. But that's the spread around the world, and that's what we are looking at going forward, we believe. When you come to the competitive pace of activity, Glaxo has always been a healthy competitor in the Oral Care space, maybe more headline attention now, given our activity on Sensitive Pro-Relief, but there has always been intensity from them. And in the case of Procter & Gamble, it is limited to the markets that we talked about every time we're on the call. And in fact, why don't I use that maybe as sort of a jumping off point to talk about some of those markets and give you the headline market shares around the world. If I start with the bricks, you know our share in Brazil approaching 71% and that up against the second and third multinational competitors, one at about 3% share and the other at about 14%. Russia as Bina said, we continue to hold a strong leadership position, twice the level of our nearest competitor who is declining on a year-to-date basis. India, our share is up as Bina said. China, our market share is up, and the nearest multinational competitor is down a point. And Mexico, the market share is running around 83%, with the nearest multinational competitor around 11%, 11.5%, and the more near end trends favorable to us. And I could show you that on toothbrushes around all of those markets where we continue to make favorable progress. So I would say GlaxoSmithKline situation as before, and Procter & Gamble, the new markets that we have talked about before, and the kind of results I've just taken you through.