Tom Rutledge
Analyst · Bernstein. Go ahead please. Your line is open.
What's good for churn? Look churn was before the impact of COVID, our churn was coming down steadily and we've all -- everything we've done post-COVID has been consistent with the strategies that we had before, in terms of having high quality service, high quality products, high quality workers, in-sourced in the United States, who are trained and capable of providing excellent service. If you do that, you have less activity, and the ultimate value proposition that drives the cost to serve is activity. I mean, if you can -- if your service is better and your products have longer lives, inherently, you have less activity per dollar of revenue generated, which means that you have a higher margin or lower cost to serve. And churn is one of the measurement of customer satisfaction. It's also a measure of mobility in the economy and other things of that nature, but all of those things being held constant, if your churn rate is going down, it means your customer satisfaction is going up, because your products are better and that's been our objective in terms of managing the company and still is. So the legacy Charter platform, churn was coming down and legacy Time Warner platform and legacy Bright House platform, churn was coming down across all of those businesses, and cost to serve was coming down too because of the self-installation models and all digital models in terms of digital type flows that we created, allow for ease from a consumer perspective of dealing with us and less friction than the actual transaction, because a point is necessary to keep for that process to occur, and all of that creates less activity and higher satisfaction, which is a very virtuous cycle in the sense that, if you have less activity and you have less failure in your activities, meaning you have less service calls, you will have less missed appointments, you actually create more satisfaction, which extends subscriber life even longer, which by itself, reduces activity. So that was the path we were on and it's still, I believe in the path we're on. It's a little bit confused by the volume that we're currently under. We've had an enormous uptick in activity in the last two months due to sales. And interestingly, we've created in the last 60 days, 10,000 new broadband customers a day, so 600,000 customers in 60 days. That's a lot of work and we've done that pretty seamlessly.