John Fieldly
Analyst · Morgan Stanley. Please proceed with your question.
Yes. And just a further detail on that, I think we are also seeing great momentum. And you talked about the step up and Jarrod, you mentioned college universities as a big opportunity and seeing growth there. But also vending, keep in mind, vending is also going through that foodservice and the vending, we have expanded in vending. We are seeing great results in vending. And at-work micro markets, we talked about those prior on several calls prior. The at-work micro-market opportunity is really good. I mean you see a lot of opportunities at work locations. So, you are seeing the product continuing to scale. And I agree with you, Eric. I think seeing that go from 10% to 12%, just shows you the growth opportunity we have on an overall basis and is non-tracked channel opportunity. Looking at new SKUs, the Vibe line, we are excited about the Vibe line talk about the success we had. I mentioned on the comments on the call earlier that Cosmic Vibe, we launched at Circle K and really going intergalactic with the theme of Space – the Space Odyssey with our two new Vibe flavors to have the Space team. We are really excited on rolling that out. We are going to have some events coming up at Coachella and a variety of neat things to – that you, guys, will be able to see. The Vibe line is going to be in separate line, we are going to scale and grow that. I think there is a lot of opportunities to bring out innovative flavors and experiences with every sip. And then our cold flavors, the team continues to come out with great flavors. I mean you look at core, even expanding the core into our no Fizz line as well, where there is Blue Raspberry Lemonade that we launched at 7-11 in Q1 has been phenomenal. I mean the product tastes great and really expands this non-Fizz or non-carb opportunity that could be in wholly another revenue stream and ultimately an extension of our portfolio as well. So, we are monitoring the SKUs. Obviously, you need to do SKU rationalization. So, that’s something we talk internally at innovation meetings. We will be doing that each year. We will cut our, as I call it, our tail or slow-moving SKUs. But we do see consumers looking for new innovation and staying within our portfolio, which is great. So, our new Sparkling Peach, Raspberry Peach is phenomenal, great flavor. Eric, tried it, please go out and try it. I think you will enjoy as much as we do.