Thomas Richards
Analyst · Citigroup
Okay, thanks, Ann. Our results this quarter once again demonstrated the power of our balanced portfolio and our focus on profitable growth as we delivered sales increases above forecast for the U.S. IT market with excellent profitability. Our first quarter net sales were $2.4 billion, up 4% on a reported basis and 5.6% on an average daily sales basis over last year's first quarter.
Gross profit increased 4.5% and our adjusted EBITDA increased 7.3%. We delivered solid top line performance across both our corporate and public segments with corporate up 4.6% and public up 5.2%. These results were powered by our diverse customer base and broad products and solutions portfolio.
With 5 customer channels each delivering over $1 billion in annual sales, our broad customer base continues to be a significant contributor to our ability to outperform the overall market. The benefit of this diversity is clear within this quarter's results, both in our corporate and public segments.
For our corporate segment, sales increases of 7% in our medium and large business channel more than offset a 4% decline in our small business channel. While we saw solid momentum in sales to medium and large customers, conditions remained soft in the small business market consistent with what we saw at the end of last year as small business customers, which we define as companies with fewer than 100 employees, continued to take a conservative approach to buying.
In our Public segment, the benefit from our diverse customer base was also evident. Government was down just over 2% as double-digit sales growth to state and local governments didn't fully offset low double-digit declines to the federal government market. On a federal government front, potential sequestration cuts and the absence of a budget impacted results. State and local government results continued their double-digit growth trend powered by our focus on public safety.
Education rose 6% as decreased sales to higher education customers were more than offset by double-digit increases in K through 12. Finally, 3 of our growth engines, health care, Canada and advanced technology services each contributed meaningfully to overall results. Combined, our Canadian Advanced Technology business, which we report as Other, rose 18% in U.S. dollars over last year's first quarter and while up against a strong first quarter last year, health care rose again low double digits.
Our suite of over 100,000 products also contributed to our performance. On a net sales basis, hardware grew 3%, software grew 16% and services grew 16%. The increase in software was driven by strong performance in products that support higher growth solutions, including security, virtualization and network management software.
Strong services results drove improved field service utilization rates, which added to our margin performance during the quarter. The benefit of our broad product portfolio was particularly evident in hardware performance, which included high teens growth in NetComm, mid-single digit growth in notebooks and mobile devices. These strong results more than offset lower sales in printers, nonenterprise storage and desktops. As you know, there's been a lot of commentary about overall PC performance this quarter.
When thinking about the industry of PC data that has been reported, it's important to remember that this data that's being reported includes consumer sales. Our PC business is focused on business customers. For CDW, we saw PCs grow in the quarter consistent with our view that PCs remain an important part of commercial and public organization IT strategies.
We delivered excellent top line results with the first quarter's continuing soft North America IT market and we did so without sacrificing profitability, achieving first quarter records for both gross profit and adjusted EBITDA. These results reflect the power of our compensation programs that focus on gross profit growth, our ongoing focus on productivity, as well as the more cautious approach we took to bringing on new coworkers. Taking advantage of the flexibility we have, we decided to slow down our pace of hiring in light of the potential impact of the sequester on the economic recovery. Coworker count was down 25% from year end of 2012 to 6,779. We have made no change to the plan we shared at our year-end call with you to add between 100 and 125 customer-facing coworkers this year. As always, we will continue to monitor the market environment.
During the quarter, we continued to make excellent strategic progress, including building our brand as an integrated solutions provider. I hope you had a chance to see our March Madness Winning on the Road campaign featuring Charles Barkley, continuing to help the fictional Gordon & Taylor company win business. This time, Charles, the ultimate road warrior, is part of a team that takes a very funny cross-country road trip to help businesses manage their IT better.
March Madness continues to be an excellent investment for us. This year's integrated campaign generated more than 240 million impressions from TV, online, PR and social media. Building our brand underpins the success of all 3 of our strategic priorities. We've been executing against 3 strategic priorities for some time now. First, further penetrate our core markets; second, expand our solutions suite; and third, build our service capabilities.
During the quarter, we made progress in all 3. You can see the impact of our first strategy to further penetrate our core markets in the quarter's above market sales results, which were in large part due to the success of our ongoing focus on sales force productivity.
During the quarter, we continued to refine our already strong sales tools particularly in the areas of targeting, training and freeing up time for sellers to sell. Our second strategy is to continue to expand our already strong solutions offerings. Today, our solutions suite is broad and includes virtualization, collaboration, security, mobility, data center optimization and of course, cloud computing.
During the quarter, solutions success drove results across the business as we continue to leverage our existing portfolio and add new solutions. A great example of how solutions impact results across the company is the mobility solution we delivered to a local community college. The first step was to help the college upgrade its campus network infrastructure to handle BYOD. This required deploying wireless access points in more than 20 buildings and outdoor locations across a more than 200-acre campus. Then, to ensure the college could safely adopt its BYOD policy for students, we implemented a new IT security solution for the college's entire IT system, one that delivered improved visibility and control over all user activity and devices on both their physical network and their wireless infrastructure. Because of the complexity of this particular security solution, only providers like CDW with demonstrated technical knowledge and dedicated engineers are authorized to sell the technology. Each install also requires CDW professional services.
Integrated mobility solutions like this one generate hardware, software and services revenue. We continue to see adoption of our cloud solutions also. A great example of this is a hybrid cloud solution we implemented this quarter for a financial services software provider. That company wanted to upgrade its disaster recovery capability. We created a solution that seamlessly integrated private cloud data storage with public cloud virtual disaster recovery. The private cloud is colocated in one of our partner data centers and the public cloud is provided via hosted service. This premise-the-cloud solution uses a flexible data center platform that leverages their existing infrastructure and software. The network and compute stack we installed represents hardware revenue. Colocation and cloud storage delivers an ongoing service revenue stream and the UCS platform we installed required new customer recovery software. We are now working to replicate this solution in other markets for them.
We also made progress during the quarter expanding our solutions portfolio. We are particularly excited about one solution we just finished beta testing that fits perfectly in our sweet spot of customers and furthers our goal of enabling small and mid-sized businesses to cost effectively take advantage of emerging technologies. Called CDW Security Threat Check, this new proprietary solution meets a key small and mid-sized business need by making the process of assessing malware infiltration cost effectively and scalable. Security threat check combines an existing software solution with CDW proprietary managed services technology and leverages our configuration and logistics capabilities. With the Security Threat Check, we can deliver and install a malware assessment tool that provides realtime results in as little as a week instead of weeks of engineering effort traditional assignments require. This requires both our cost -- excuse me, this reduces both our cost and the cost for our customers making assessment of security breaches possible that used to be out of the reach for small and mid-sized companies. And early results indicate that once the assessment tool is implemented, we identify security intrusions and malware over 90% of the time. Of course, the goal then is to help our customers mitigate this risk and ultimately convert the assessment into a security sale.
Our third strategic priority is continue to build our service capabilities. Service capabilities are an integral component of many high-end solution sales and are one of the key ways solutions add value to our partnerships. We know that expanding our service delivery capabilities deepens relationships with both customers and our vendor partners. Expanded service delivery capabilities also complement our first 2 strategies of further penetrating our core business and expanding our solutions suite. With our 16% services growth in the quarter, which lapped last year's 17% growth, we feel very good about the progress we are making against this strategy in the quarter.
Let me conclude by reiterating the confidence we have in our strategy. As you can see, from our results this quarter, we continue to reap benefits from our efforts to build our capabilities and capacity to deliver higher growth technology solutions and our continuous focus on sales productivity and operating efficiency.
And with that, let me turn it back over to Ann who will share more detail on our financial performance.