So in answer to the second question, no, because it's been many, many years and it's been a price increase. Historically, if you go way back in the history, price increases were done about every 3 years for a period of 9 or 10 years, concluding in 2008. So from the period of basically 2000 and 2008, there were a series of 3 price changes. In each instance, they were done differently and what we're doing now is very different than what was done back then. But in the -- anywhere from the teens, a 20% lift versus the then pricing.
Now we jump forward a number of years to this price change, and it is very different, first of all, to understand its purpose. As both I mentioned, John mentioned and Jim mentioned, and I want to emphasize it for the fourth time, this price change is not so much about raising additional revenue and/or profit, but it's a means to an end of how to deal with the sales tax accrual issue.
You may recall that in the Q4 call of last year, we booked an accrual of, I believe, $8.6 million, which was an accrual of a number of years of sales tax owed to a variety of states over a 4-, 5-year period because we had no way historically of charging. So it was neither quantified nor charged nor accrued.
So we booked it in Q4, but we knew we had to address it this year, and there were 2 fundamental ways, particularly for the SoHo channels to do that. One was to actually go through all process, which will include the engineering process of changing our billing to actually then accommodate each state sales tax where applicable for each bill. We view that would be timely. It would be cumbersome. And so we looked at an alternative moat, which is you just raise price.
So in answer to your first question, because we do have different prices within our portfolio on the SoHo channel is between a $1 and $2 price increase, but they don't affect all customers. So please, don't do the math and say it's $1.50 times 1 million times 12 if you look forward. That would be bad math.
And let me explain to you why. So the 1 million customers that we have today, roughly 10% are outside the United States and the sales tax issue was not applicable. So currently, they're not being affected because once again, this is not a price raise to generate revenue. It's a price raise to deal with the different elements.
Of the $900,000 that remain, in this current wave, about 1/3, a little over $300,000, are in the process of being affected between that $1 to $2 lift. And of course, we expect some incremental cancel. We tested for it. This is a net positive transaction.
If you go to the next question, which I'll anticipate, this should generate for us somewhere between 2% and maybe high 2s of revenue this year, which coincidentally happens to offset the FX headwinds in SoHo. It's coincidence.
We have another 20% of the base roughly that are annual customers. So they will actually be price affected over the next year as they come up for renewal. And then we have another 1/3 that are currently exempt. And the reason that they are exempt is because either they're very young. So if you just came in as a customer, we didn't feel it was the right thing to do to suddenly raise your price.
We also have a portion of the base that are already in what we would call premium programs. So even though you go to our website and you can see an array of prices for various services and various included pages, we have customers in the base that have separate programs outside of those. Those people are not being price affected. And it's roughly low 30s percent of the base, close to 1/3, that would currently be exempt.
So that's why when you run the math, you'll see that you get a couple of million dollars of benefit this year. Obviously, it will be more next year as we talk about a 12-month cycle. But in terms of this year, it's in the low 2s to maybe mid- to high 2s of revenue benefit.