Earnings Labs

Cracker Barrel Old Country Store, Inc. (CBRL)

Q4 2020 Earnings Call· Tue, Sep 15, 2020

$30.69

-1.19%

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Transcript

Adam Hanan

Management

Good morning and welcome to Cracker Barrel’s fourth quarter fiscal 2020 conference call and webcast. This morning we issued a press release announcing our fourth quarter and full year results in this press release and on this call, we will refer to non-GAAP financial measures for the fourth quarter in 12 months ended July 31, 2020. The fourth quarter non-GAAP financial measures are adjusted to exclude the fees related to sale leaseback transactions and noncash gain on sale of assets related to the sale leaseback transactions that occurred during the fourth quarter, noncash impairment charges related to store assets and their related tax impact. The full fiscal year non-GAAP financial measures are adjusted for the items listed above as well as expenses related to COVID-19 and impairment charge related to our equity investment in Punch Bowl Social and the related tax impact of these items. The company believes that excluding these items from its financial results provide investors with an enhanced understanding of the company's financial performance. This information is not intended to be considered in isolation or as a substitute for net income or earnings per share information prepared in accordance with GAAP. The last page of the press release includes the reconciliation and non-GAAP information to the GAAP financials. On the call to me this morning are Cracker Barrel’s President and CEO, Sandra Cochran; Senior Vice President and CFO, Jill Golder; and Vice President of Finance, Jeff Wilson. Sandy will begin with a review of the business and Jill will review the financials and outlook. We will then open up the call for questions for Sandy Jill and Jeff. On this call, statements may be made by management of their beliefs and expectations regarding the company's future operating results or expected future. These are known as forward-looking statements which involve risks and uncertainties that in many cases are beyond management's control and may cause actual results to differ materially from the expectations. We caution our listeners and readers in considering forward-looking statements and information. Many of the factors that could affect results are summarized in the cautionary description of risks and uncertainties found at the end of the press release are described in detail in our reports that we filed with or furnished to the SEC. Finally the information shared on this call is valid as of today's date and the company undertakes no obligation to update it except as may be required under applicable law. I’ll now turn the call over to Cracker Barrel’s President and CEO, Sandy Cochran. Sandy?

Sandra Cochran

Management

Thanks, Adam. Good morning, everyone. Thank you for joining us and I hope everyone is continuing to stay safe and healthy. Since we last spoke in early June, our business and the casual dining industry have unsurprisingly remained pressured due to the pandemic. But despite this, I'm very pleased with the progress we've made on our recovery and on key initiatives in recent months. While we anticipate dealing with pandemic-related challenges for some time, I believe the decisive actions we've taken to strengthen our business model, bolster liquidity and adapt our operations have us well-positioned to successfully navigate this environment. And I'm confident our fiscal 2021 business priorities and the corresponding plans will further strengthen our leadership position in casual dining and drive long-term value creation I’ll discuss some fourth quarter highlights and speak to you about our priorities and plans for fiscal 2021 then Jill will review our fourth quarter financial results and our liquidity, comment on our expectations for fiscal 2021 as well as our sales performance quarter-to-date. Before I go on, I want to comment on our restaffing and our commitment to ensuring a safe and healthy environment in our stores. I remain pleased with our effectiveness in restaffing our stores which I believe has been facilitated by our strong culture and the actions we've taken to support our hourly store employees in recent months. Through the fourth quarter, approximately 80% of our power force had returned to work. I'm also impressed with our operator's commitment to ensuring a safe environment for both our guests and our employees. I believe these factors have been and will continue to be important in the current environment. Especially proud of how our store managers and hourly team members continue to deliver our mission of pleasing people during these difficult times…

Jill Golder

Management

Good morning and thank you, Sandy. In light of the ongoing impact of COVID-19, my prepared remarks will focus on our fourth quarter financial performance and our liquidity position. Then, I will provide some comments on our outlook for fiscal 2021 and our recent sales trends. I would like to begin by discussing our financial performance for the fourth quarter of fiscal 2020. For the quarter, we reported total revenue of $495.1 million, a decrease of 37.1% compared to the prior year quarter. Our restaurant revenue decreased 38.2% to $401.5 million, and our retail revenue decreased 31.7% to $93.5 million. Despite the headwinds from the pandemic, we were pleased with the improvement we saw throughout the quarter in our comparable store restaurant sales. Fourth quarter comparable store restaurant sales decreased 39.2% with sequential monthly improvements from down 59% in May to down 28.2% in July. The improvement during the quarter was broad, both geographically and across daypart with our dinner daypart remaining the strongest and the breakfast daypart seeing the biggest improvement. We believe our top-line results have been supported by summer travel ,improvements in dining room capacity, initiatives such as our new lunch and dinner menu. And in a portion of our stores ,the addition of front porch dining and the introduction of beer and wine. We were also pleased with our strong retail top-line performance which similarly saw sequential monthly improvements during the quarter comparable to our retail sales decreased 32.3% in the fourth quarter and for the month of July comparable store retail sales declined 16.9%. Now moving on to expenses, overall we were pleased with our manageable expenses during the quarter as well as the cost savings we achieved as part of our business model improvement initiatives. Total cost of goods sold in the quarter was…

Sandra Cochran

Management

A one final point before we head into Q&A. We recognize the importance of maintaining a strong independent board that serves the best interests of our shareholders, employees, and guests with the expertise and experience critical to our business. Our board regularly reviews its capabilities and is committed to an ongoing refreshment process. Part of that process we’ve recently added two outstanding directors to our board following a rigorous search process; Gilbert Dávila and Gisel Ruiz. Gilbert joined our board in July and we announced Gisel’s addition yesterday. Both of these candidates are tremendous additions who enhance the diversity and skill set of an already outstanding board with Gilbert bringing substantial marketing, market segmentation and digital expertise and Gisel bringing a wealth of talent having led complex operational and human resources functions for the country's largest company, Walmart. We're excited about what they will bring to our boardroom as we continue executing a clearly defined strategy to accelerate the growth of the company and enhance value for all shareholders. And with that, Jason, now we'll open it up to Q&A.

Operator

Operator

Thank you. We will begin the question-and-answer session. [Operator Instructions] The first question comes from Todd Brooks from C.L. King. Please go ahead.

Todd Brooks

Analyst

Good morning, everyone. Thanks for taking my question. Appreciate it. You spoke to just things that kind of cautious on our watching going forward. I just wonder if you could kind of reconcile the down 20% restaurants same-store sales that we've seen quarter to date. How much of that is supported by the porch front and the tent-based outdoor dining that we may lose in some locations as we do approach the winter season And if we could tie it to –- when you look at optimal performance given the capacity restrains that you’re having to operate under, is down 20% at the restaurant level pretty much as well as the concept can do in the current capacity environment?

Jill Golder

Management

Good morning, Todd. This is Jill and thank you for your question. It's a great question. A tough one to answer so let me kind of walk you through some things as we're looking at our -- the impact of capacity constraints on our sales versus demand. From a demand standpoint, just as we're focused on the health and safety of our guests and team members, guest are focused on their health and safety. So there may be some reduced demand because consumers are reluctant to eat in a dining room. Others might be cutting back on their kind of away-from-home dining occasions just given the uncertain environment from an unemployment standpoint or an economic standpoint. As we said, as the dining rooms have reopened, kind of even under the capacity restrictions, we have seen our demand increased. And if we look at the demand progression, it's increased across all three day parts. We've seen the most improvement at our breakfast day part, but of all three day parts, dinner remains the strongest. So was said to us that there is demand out there from the consumer. On the capacity constraints, we do believe that in general, we benefit from the fact that we have a large open dining room and the operators have done a really nice job maintaining capacity restriction the [indiscernible] separation and managing through that, that approximately 50% to 60% restriction. Where we tend to run into capacity limitation tends to be on the weekend, kind of weekend dinners as well as Sunday, that Sunday occasion. As we said we did introduce front porch dining in approximately 350 stores to help increase our overall capacity. The front porch dining adds anywhere from five to six tables, those are four top tables. That piece of it will most likely be curtailed as we get into the cooler, the cooler months here. So to your point can we do better than down 20%. I mean, we have seen that we've been able to support the increased demand. The team has done a nice job. We can't directly talk to what our overall number can be at the 50% to 60% capacity levels. But hopefully that gives you a little bit more color.

Todd Brooks

Analyst

Yeah. That’s helpful. Thank you, Jill. And then just a follow up on that and one more question. If you look at the store base and the 350 stores we do have the front porch dining set up because it's skew more across the southern tier, so you think you should be able to keep a decent amount of that in place through, I mean, not necessarily the heart of winter but let's say the fall shoulder period and if necessary the early spring shoulder period.

Jill Golder

Management

Yes. It does. First of all, that's where our store base SKUs and those were a lot of the states that allowed us to go to on-premise dining some of the soonest and we’re also hoping that that geography will help us extend our ability to allow guests to eat outside the long -- as long as we can.

Operator

Operator

The next question comes from Jeff Farmer from Gordon Haskett. Please go ahead.

Jeff Farmer

Analyst

Thanks. A couple of questions. I was looking to drill down on the summer travel season. So I was curious what was the highway like location same-store sales performance like versus the non-highway performance units and what was the mix of local versus travel customers that you saw in the summer?

Jill Golder

Management

So, Jeff. That's a great question. As we've been slicing and dicing our kind of 10 ways to Sunday and we really did not see a huge differentiation between the stores that are kind of off-highway versus more local. What we have seen is in the northeast. We’ve seen more improvements as there are capacity restrictions have been lifted. That's probably the biggest trend change that we have seen.

Jeff Farmer

Analyst

Okay. And then second topic, so the 20% same-store sales decline that you’ve seen through the first six weeks of the quarter. Just looking for some cadence there. Meaning, what it’ll look like at the beginning of that six-week period in the middle of the six-week period, and then how do you sort of exit that six-week period? Meaning in the last two weeks, to sort of how the same-store sales progressed or what they looked like over that six-week period to get you to minus 20%?

Jill Golder

Management

Okay. So as you can appreciate, six weeks isn't a -- Q2 long a time period. So I mean clearly, versus where we were in the fourth quarter, we saw some improvement, but we don't really want to slice and dice the weeks themselves. I guess what I would say is that we’ve been pleased with sales kind of at all levels. We’re pleased with the breakfast, lunch and dinner sales, pleased with our ability to retain a significant portion of the off premise sales as the dine in grows. And then with off-premise, all -- virtually all channels have done well in individual to go, the third party as well as our catering.

Jeff Farmer

Analyst

That’s helpful. And…

Jill Golder

Management

So overall, we've been pleased.

Jeff Farmer

Analyst

And I apologize. If I can just sneak one more in which was on the $50 million -- I know I’m pushing my luck here, but the $50 million in cost control that you have talked about last quarter and to this quarter, you mentioned on the call that that could be offset by some investments in technology and some other things. So $50 million cost control versus what amount of dollars of investment are we talking about here?

Jill Golder

Management

So we're going to continue to manage the P&L based on the business performance and our cash generation. So as we look out, let's talk about some of our kind of puts and takes in terms of our overall expectations. So we expect -- as we think about some of the puts, we expect to continue to generate cash from the sales performance. We will benefit from the cost savings initiatives, and we're expecting to take approximately 2% pricing, maybe a little bit less than that. On some of the takes, we're expecting wage inflation in the range of 2% and we talked about on the call our commodity inflation and the range of 1.5%. And so some of that then will be Reinvested in our initiative probably the biggest investments there are going to be around the beer and wine initiative as we do training and we obtain licenses then we’ll have some of our investment in POS which will both be capital investment as well as you'll see some training, some training and incremental depreciation expense associated with that. And then of course our digital that Sandy mentioned we'll see some impact in that in G&A expense and potentially other OPEC.

Operator

Operator

The next question comes from Brett Levy from MKM Partners. Please go ahead.

Brett Levy

Analyst

Great. Thank you and good morning. Following on with Jeff's question there. I guess if you could give a little bit more incremental detail on the technology front from how you're thinking about spreading the cost to what level of internal disruption you might see as well as any potential operating or sale. And then just on the menu front, can you give any more detail on how your new menu items are mixing what you're seeing from the beer and wine test? Thank you.

Sandra Cochran

Management

Why don't I start this off Brett and then maybe Jill you can add whatever additional costs. Let's talk about technology first. We're really excited. We've got a variety of initiatives as a foundational issue. I'm excited that we're going to restart the installation of our new POS systems so that as Jill mentioned we’ll be doing I think we said we'll be about 500 by the end of the year. That allows us as a platform to then have whether it's tablets at the table or we've got a new labor system, a new food system all of which We’ll be able to sort of layer on to that. In terms of the digital initiative, we are rolling our digital store in the next few weeks. That’s sort of a foundational piece that at the beginning sort of integrates a variety of functions that currently sort of operate on a standalone basis. It’s going to be a much better experience for our guest to be able to just enter the brand and then, whether they want to get on the wait list or order something, catering or whatever they want to -- however they want to interact with the brand. That is not really a very disruptive in the field, that's our IT team and we have a digital team that will be rolling that functionality over time. What it will help in terms of empowering the guest which will help our field. So for example, currently curbside is an important part of our off-premise business. New functionality that our digital initiative will allow you to be able to pull up and on your device, let us know you're there. And also, if you haven't paid already, you could pay either while you are in your car or on your device or it will allow a server to be able to take payment through a tablet but at your car. So some of this functionality, it will be slightly disruptive as we inform the stores and do a little bit of training, but it will really streamline the operation going forward. In terms of the dinner menu and then, I'll turn it over. I'll get all mine and to begin with, we're really pleased with the guest reaction to our initial relaunch of the dinner menu. Yes. What it was doing was allowing us to highlight some new craveable items as well as do a better job of reminding people about our signature offers. It does a better job, in my opinion, of highlighting our value. It’s difficult to get a read given everything going on, but we believe that it is making it easier on our operators and we are getting a lot of positive feedback from our guests. So we're pleased.

Jill Golder

Management

So I guess what I would add, this is Jill, on the investment portion, probably the biggest portion will be around capital to support our overall POS. So with – we've said we'll spend about approximately $100 million in capital in fiscal 2021. Of that, about 20% is just for our new store growth. About 30% is our strategic priorities or initiatives. And of that, half of it is the POS and really the remaining portion of that is store maintenance. So that's probably the biggest area where you’re going to see some of the investments.

Operator

Operator

The next question comes from Jon Tower from Wells Fargo. Please go ahead.

Jon Tower

Analyst

Great. Thanks for taking the question. Just a few from me. More modeling than anything else. So the cost savings you outlined in the call, Jill, $10 million realized to date, there was a $50 million dollar target on the last call given. But I believe there's also an $11 from the previous initiative that was there. So can you just remind us whether or not that was the $50 million in addition to the $11 million? Did that include the $11 million that was already in place?

Jill Golder

Management

Yeah. So the $50 million were new cost saving. I will say that some of those were contemplated prior to when we pulled those forward. So to address the $11 million just as a reminder, in fiscal 2020, we achieved $12 million in the cost saving. And so, it – to be clear that was for initiatives that were planned in 2020. And those were separate from the $50 million. So as you forecast out then the $50 million is expected to impact, of course it impacted our fourth quarter of the last fiscal year, a little bit in the third quarter and you’ll primarily see the benefits in Q1 or Q3 of fiscal 2021.

Jon Tower

Analyst

Okay. Thank you. And then, just on G&A line in the quarter itself. It seems like it’s a little bit higher than at least I was anticipating excluding the sale leaseback fees. Was there anything else in there that you could speak to perhaps there was some costs around getting the beer and wine initiative up and going or some of the other investments that you are making for the business right now?

Jill Golder

Management

Sure. Yeah. So as you look at the G&A for the fourth quarter, there was some spending in the fourth quarter tied to our initiative, specifically around beer and wine. As you look to prior year, I know some people – some of the analyst’s expectations had all of the cost savings and G&A. And as we've outlined about half of those should be up in labor, and then most of them remaining in G&A. I will say, in G&A there were some timing shifts based on some accruals, as well as I believe you just called out there were some professional fees associated with closing on both sale leaseback transactions.

Operator

Operator

The next question comes from Jake Bartlett from Trust Securities. Please go ahead.

Jake Bartlett

Analyst

Great. Thank you for taking the questions. My first question, I have a couple here. The first question is just Sandy on the alcohol test, if you can give us any color, what you're seeing at the stores that you have it in-test for a while now. Who’ll be trying to kind of assess what the longer term impact might be to the model and then you mentioned that you expect it to be completely rolled out by the end of the fiscal year. What should we expect for the cadence of that? I mean, should we – it is going to be a gradual rollout or really kind of more lumpy?

Sandra Cochran

Management

So as I mentioned it's currently in about 100 stores which is concentrate Florida, Kentucky in about 20 stores in Tennessee. We anticipate its next, I think the Indiana, Mississippi, Virginia. The cadence is dependent to some – to a large degree on the licensing requirements in the communities we're in. And to what degree we can move through that. So that's how the rollout will go. It’s difficult to predict. And as I mentioned, I think we expect to have it in about 600 stores by the end of the year but we're doing it as quickly as we can. In terms of performance it’s early. And there's clearly some noise due to traffic declines and then we have a new dinner menu. So we've got a lot of things going on right now. But overall we're pleased. We have not yet really started to promote it. But I'm encouraged with how strong it continue to be especially in Florida where we've had it the longest. As Jill mentioned or I mentioned in my remarks mimosas continued to be the most popular but we'll continue to relook at the assortment effect. I think we’re testing some new items and our first seasonal, the most in – maybe it’s next quarter even in Florida.

Jake Bartlett

Analyst

Got it.

Sandra Cochran

Management

And so, and Jake on the financial results. It’s achieving our expectations. We’d like to get a little more time under our belts and hopefully we can give you a little more color on our next call.

Jake Bartlett

Analyst

Great. And then, in terms of the POS rollout and the ultimate savings that you can achieve from that, I believe that that was all part of the kind of the 2000, I think 2015 through 2018 or 2017 plan, or maybe it was later. The last kind of three-year target that you had a $40 million. I think a large portion or I believe a large portion was from the POS rollout. So if you could just remind us what kind of savings and I think a big chunk was going to be software that was going to be layered on through labor. And then a big chunk was going to be from software that was going to be layered on for food costs. But just remind us what kind of savings you can ultimately get once that POS system is rolled out?

Jill Golder

Management

Okay, great, Jake. This is Jill. So what we like about the new POS system, is it provides more functionality that we will – that we believe both benefits the employee experience, as well as the guest experience. So you're right, it enables a new system that will be implementing a new labor management system and a new food waste management system that we believe will generate savings. We believe it's honestly easier for the team members to use. So it’s easier to learn on and from a training standpoint, it enables tablets which were in probably close to 170 restaurants as well. And the beauty of tablet is it keeps the server on the floor, so they have more time to interact with the guest. It helps with the seat of the guest experience. And it’s, again, easier for the team members to use. And then just in general, it’ll help enable some of the digital technology that Sandy mentioned.

Operator

Operator

The next question comes from Gregory Francfort from Bank of America. Please go ahead.

Gregory Francfort

Analyst

Hey. Thanks for the question. I have one clarification and two questions. The first was just on the $25 million rent comment, is that a gross number not excluding what you're rolling off? Just to clarify that.

Sandra Cochran

Management

It’s an – Jill is going to correct me but it's a net number. So it’s $25 million in incremental rent. It’s net of all the transactions. Of that, $8.9 million is cash rent. Most of it is the amortization piece of it.

Jeff Wilson

Analyst

Correct.

Gregory Francfort

Analyst

Got it. Okay. Got it. And then…

Sandra Cochran

Management

Jeff says it’s correct.

Gregory Francfort

Analyst

That’s helpful. Just two questions I had. The first is margins have, I think, been better than I would have expected or probably anyone would have expected three or four months ago. And I think one of the important questions for the investing community is if you get back to 100% AUV recovery, I guess I should say when, like, where do you think margins go? Do you think they’re like a couple hundred basis points higher because of the alcohol program, you guys have kind of found efficiencies in the menu? Do you think it’s maybe lower because you have some incremental costs around safety and food safety? What's your thought in terms of the 100% AUV recovery and where the margins might go on that?

Sandra Cochran

Management

So excellent question and we're all looking towards the period when we are in a more normalized time period and we have more normalized sales. I guess what I would say is there’s going to be a number of puts and takes. So from the – on the expense side, we’ll have more normalized expenses kind of back in the business. But we will benefit from our accelerated cost savings of the $50 million cost savings. And then, I guess another piece of it will be where does sales are coming from? So I think we've talked a little bit in the past that off-premise sales have a slightly lower flow through just based on the higher supply cost.

Gregory Francfort

Analyst

Okay. And then, maybe my other question is that Chili’s moved recently to do their version of a ghost kitchen. I think the market is very excited and I'm curious -- maybe Sandy, what’s your thoughts are on -- I use ghost kitchen, I think the word loosely, but your thoughts on how that plays out, how Cracker Barrel might fit into that trend or if you guys want to participate in that trend and how it might work? Thanks.

Sandra Cochran

Management

Great. Well, we've been thinking about that as well. And one thing I figured out is that people use the word ghost kitchen to mean a lot of different things. So, let me tell you how we're thinking about the opportunity for Cracker Barrel, and how we intend to at least go after, go after it initially. So, we are going to be converting one of our locations in Indianapolis actually to be a catering-only kitchen. And what I mean by that is it'll be a location that will focus on just developing in that market a catering business, potentially have new menu items if the stores are not really in a position to either have the equipment, the expertise or the time to produce, it will be able to concentrate sales, delivery, capabilities in one place. We also plan to use it to do individual to go for things like DoorDash To do individual to go for things like DoorDash. We might choose to use it to supplement the stores needs at peak holiday seasons where sometimes our capacity strength is constrained at times like Thanksgiving as our location’s ability to manage the volume of the off-premise with the dining guests. So we’re going to explore how having this asset might allow us to even further expand the seasonal business that we're doing in our stores. So that's the way we're going to start out looking at it. I'm excited to get into it and to give you an update on our next call.

Operator

Operator

The next question comes from Alton Stump from Longbow Research. Please go ahead.

Alton Stump

Analyst

I actually had kind of one question but just before I get to that, if I go back to the point about heading into the winter season, at your outdoor seating. If I do a math right, over 40% of your stores are in Sunbelt States, so to speak. I would think that people would actually want to eat outside more often. In those hot states versus the mid-summer. Am I wrong on that or just kind of what’s your thought process is as far as that offsetting out up north where clearly, there won’t be as much outdoor seating?

Sandra Cochran

Management

You're right. We're hoping that we have a nice dry fall all through the Sunbelt and through Florida. And you certainly are able in lots of lots of places where we do business. We believe we will be able to leverage our outdoor seating for as – for the majority of the year. But even here in Tennessee, we do have days where you would not want to sit outside.

Alton Stump

Analyst

Yeah. That Makes sense. Thanks and then kind of May question was it just kind of sit back over the last six months off-premise. Being at the 35% of your sales here in 4Q. As what kind of the things you have learned over the last six months because you could use – once we do eventually get passed COVID, it’s helpful to your long term on the sales.

Sandra Cochran

Management

Lots of, lots of learnings and I think anyone who has after is hopefully they can manage to figure out what have they learned and how they can apply it to being even better going forward. So we've learned that the brand can be more innovative then maybe we expected our operators and their capacity and resilience in dealing with a rapidly changing environment has been just absolutely phenomenal. Just magnificent. I think that we have realized that our guests are forgiving in these times and they have been really flexible when it comes to whether we've had to open and then reclose in response to a particular community's requirements or whether we've had menu items or temporary shortages in items or limited menus to deal with the realities and particular locations. We have front porch dining and we’re loving it and our guests loved it but we weren't really designed to do that. So it's a little bit more difficult on our servers to take care of the guests out there and a lot of that. They've been really flexible in giving us the freedom to try something. I think that was a big learning. We didn't learn but I was pleased to have confirmed that we have a lot of employees who were ready willing and able to come back when we needed them to and that has been a great benefit to us, to our brand and our guest. And then, we learned about how loyal our guests are to the brand and how much they missed the food we offer. And how much I think our brand and the experience in our brand reminds people of just safer, happier times. And that role that we play for them and their families, whether they're celebrating something or they're just all trying to get back to normal.

Alton Stump

Analyst

Great. Thanks so much for the color.

Operator

Operator

The next question comes from Robert Derrington from Telsey Advisory. Please go ahead.

Robert Derrington

Analyst

Yeah. Thank you. Sandy, can you give us a little bit of color when you talk about the digital store rollout. Are we talking about an upgraded and improved app? Can you give us some kind of color on that and how it essentially will help the business?

Sandra Cochran

Management

Yeah. It is an upgraded app. So you're probably – it’s kind of 150 stores, if you happen to be in the proximity of one of those. And you were to log on to our app, it will redirect you to the new Cracker Barrel app, and what it does is give you a much more integrated and improved user experience for both ordering food. So it’s just a way it helps you navigate the menu and customize your order as more clear as well as attach retail to it. So that's what the initial pilot is really foundation, it’s about integrating. You get on the waitlist in a way that we think the guest will understand better and will be a better experience. And then as I mentioned, on that platform, we intend to then add additional functionality that will help us be able to personalize and remember you, personalize, make suggestions, customize and then eventually support a loyalty program.

Robert Derrington

Analyst

That’s great. And as a follow up, traditionally in the Southeast and I think in a lot of parts of the country, football season is a really big time for travel for weekends for morning breakfast after a game. The fact that so many schools are essentially kind of shutting down are really dramatically restricting the number of consumers who can go to a football game. Does that give you any pause for concern, or are there enough programs that can offset that? What – a little perspective there if you could.

Sandra Cochran

Management

Well, you’ve just listed just one of the many issues that we have been trying to understand the impact of as we think about our sales expectations for the fall. I mean, you're right. Those football weekends at the big SEC schools, that's not going to happen in the same way they certainly did before. Whether that'll be offset with families who would have flown somewhere and now their vacation plans are going to be get the family in a car and just travel somewhere by car and do smaller vacations and maybe that'll be a benefit to us as an offset, we're hoping so. But – although the football weekends might be the big events that you remember, but just whether or not kids are going to go back to school and stay in school and soccer tournaments and just the normal movement of the country. We're going to have to see how it’s – how it plays out in the fall. And what we hope is that we're going to be a brand they trust. It will be an experience that they have confidence in and that we will be there, staffed, and ready to go whenever they try to use us.

Operator

Operator

This concludes our question-and-answer session. I would like to turn the conference back over to Sandy Cochran, CEO, for any closing remarks.

Sandra Cochran

Management

So the last several months have presented significant disruptions and unprecedented challenges, which we are likely to be facing for some time. But that said, I have great confidence in our brand and in our company's future. Cracker Barrel remains a trusted and highly differentiated brand with loyal guests. We believe we have a strong value proposition with great appeal in any economic environment, and we're confident that we have the right business priorities and plans in place to further strengthen our brand and our business model and to drive long-term value creation. So thank you all for joining us today. We appreciate your interest and support.

Operator

Operator

The conference is now concluded. Thank you for attending today's presentation. You may now disconnect.