Sandy Cochran
Analyst · Longbow Research. Please go ahead
Good morning, and thank you, Adam. This morning, we announced positive comparable store restaurant sales and traffic growth, and we reported earnings per share of $2.52. Our restaurant sales and traffic trends reflected improvements over the first quarter and we outperformed the restaurant industry. We are pleased with the quarter as a whole, as we continue to make progress in driving performance through an increased focus on our menu, the guest experience and the continued expansion of our off-premise business. Jill will review the financial results for the quarter, as well as our updated full year expectations. But before she does, I want to speak to some of our highlights for the quarter and provide an update on our plans for the remainder of the fiscal year. Holidays are an important time for Cracker Barrel and we believe we continue to strengthen our reputation as a go-to holiday destination, for both in-store and off-premise dining occasions. Our second quarter in-store menu promotion featured a new limited time only country fried Turkey with green bean casserole and cranberry relish which was supported by national TV and digital media. The TV advertisement continued our strategy of more explicitly highlighting our food, while also incorporating elements of hospitality and warmth to help reinforce the special connection between Cracker Barrel and the holidays. I'm pleased with the menu promotion and the marketing campaign, which drove top line growth in line with expectations. Moving to off-premise, it performed well in the quarter as we saw growth across all three platforms with particularly large increases in our occasion and catering businesses. As a percent of sales, off-premise increased approximately 200 basis points compared to the prior year quarter. We believe the continued growth of the Thanksgiving and Christmas Heat n' Serve offerings underscore the trust that guests have in Cracker Barrel to provide a convenient delicious home cooked meal during these special occasions. In the catering business, we continue to leverage our catering sales managers and delivery vans. We introduced a new customizable large party offering which proved to be successful and we're pleased with the growth in our off-premise business and we are focused on ensuring that we have the right processes and infrastructure in place to protect the overall guest experience. Turning to retail. Sales in the second quarter fell below our expectations. We felt well-positioned heading into the second quarter after our solid first quarter results that included strong sales in our holiday merchandise themes. And knowing that we would begin the quarter with lower than planned inventory levels we supplemented our offerings with additional assortments that unfortunately did not resonate as strongly with our guests. This combined with softness in our food and collegiate categories resulted in performance that was below our expectations. Looking ahead, I'm excited about our third quarter menu promotion, which will highlight several of our most popular core menu offerings. These Cracker Barrel favorites include signature items such as our chicken and dumplings, country fried steak and Grandma's Sampler. Featuring these proven guest favorites from our core menu will also simplify our operations to enhance our store's focus on the introduction of our Signature Fried Chicken platform, which we're currently offering in over 400 stores and is on track to be in the full system in April. This is a significant launch for the Company and we will be investing in advertising, training and hourly labor to support this major initiative. For off-premise, we're looking forward to the Easter occasion, which is smaller than Thanksgiving and Christmas, and are optimistic about its potential sales growth over the prior year, as we look to further grow this occasion. We'll also be featuring a Mother's Day offering in a select group of stores, as we seek to expand to new occasions, and we'll be making our customizable large party meals an ongoing offering. We remain focused on our employee experience and our guest experience. A key tenet of our culture is our belief that the guest experience can never exceed the employee experience. As we continue to evolve our hourly team member training and recognition program, we will be investing in it to support the employee experience. As a reminder, we refer to this as our PAR program, which stands for Personal Achievement Responsibility. The highest level which is achieved through a combination of tenure and testing is PAR 4. We're enhancing our PAR program to better leverage our PAR 4s and their leadership and role as mentors. We believe these changes will drive improvements to the employee experience, which will in turn lead to a better guest experience and we're encouraged by early results. For retail, I'm optimistic about several of our upcoming assortments. Our Easter merchandise offers fun, value priced accessories to decorate the table, as well as festive children's apparel and our coastal assortment with the soft color palette and playful ocean theme merchandise is an easy way for our guests to bring the feel of the beach into their wardrobe or home decor. So in closing, I'm pleased with the improvement in our sales and traffic performance in the second quarter and I remain confident in our plans to leverage our brand's strength and to execute our business initiatives to drive top line growth. And with that, I'll turn the call over to Jill.