Sandy Cochran
Analyst · CL King. Please go ahead
Good morning. Thank you, Adam. This morning, we announced positive comparable store restaurant and retail sales and we reported earnings per share of $1.96. Our sales trend reflected an improvement versus the prior quarter and we improved our comparable restaurant sales growth versus the industry. While we made progress in addressing recent traffic declines, we still have much work remaining as we seek to improve performance through a heightened focus on the guest experience, our menu and everyday value and the continued expansion of our off-premise business. Jill will review the financial results for the quarter as well as updated full year expectations, but before she does I want to speak to some of the highlights from the quarter. As I discussed on our last call, our plans for improving traffic included increased focus on highlighting our everyday value platforms. In addition, this quarter we also introduced new news by featuring our Biscuit which is a signature item our guest love and extending them in new ways through offerings such as our Biscuit French Toast with sweet blackberry topping and Biscuit Beignets with butter pecan sauce. Our new Biscuit offerings reminded guests of what they love while also providing the variety that they seek. During the first quarter, we implemented our messaging strategy of focusing more on unique menu offerings and on placing a greater emphasis on value and price point messaging. The messaging was centered on our everyday value and our limited time only Biscuit offerings and we aired national TV media to support the quarter. As part of our integrated marketing campaign, we’ve cross promoted in our retail shop by highlighting Biscuit-related products to further build excitement and increase interest, and I’m pleased with the results from our menu and marketing campaign. Moving to off-premise, it performed well in the quarter and increased over 100 basis points as a percentage of sales compared to the prior year. We added several catering sales managers to key markets bringing our total to nearly 15, and we continued to expand our catering delivery coverage. We now have approximately 180 catering vans in over 25 markets. Turning to retail, I’m very pleased with our first quarter comparable store retail sales growth of 4.3% over the prior year, which was above our expectations. Guests responded well to our harvest and Halloween assortments, which were on the floor for much of the quarter. As a result, we’re seeing much better sell-through and improved inventory levels on seasonal merchandize versus the prior year. Regarding new unit growth, we opened three new stores in the first quarter, including our second store in California. We’ve already opened two additional stores in the second quarter bringing our total store count to 658 across 45 states. For fiscal 2019, we’re prioritizing a focus on the guest and employee experience to improve traffic and sales. We’ve aligned the organization on action steps based around our learnings. We’ve increased visibility around the guest experience and the driving factors and our operations leadership has developed and begun implementing targeted action plans to drive improvement. Looking ahead as we continue into fiscal 2019, we’ll remain focused on our menu and value, the guest experience and the growth of our off-premise business. I’m excited about our current holiday promotion which features Country Fried Turkey topped with pan gravy served with Green Bean Casserole and cranberry relish. Similar to the first quarter, we’re leveraging a guest favorite menu offering and extending it in new ways. This menu promotion was supported by national TV media. The TV spot included new creatives and built on the food focus of our ad in the first quarter while also incorporating elements of our hospitality and brand imagery. We continue to make progress on our signature fried chicken initiative. We’re currently in nearly 200 stores and are on schedule to complete the rollout by the summer. We remain encouraged by our early results. The second quarter is a key period for our off-premise due to the Heat n’ Serve holiday occasions and this year we made several enhancements to support our stores, grow this business and improve the guest experience. We were pleased with the Thanksgiving Heat n’ Serve performance and we’re excited about the Christmas occasion. We’ll continue to leverage our catering sales managers and our expanded catering delivery, and in the second quarter we’ll be expanding our third party delivery. Looking forward to retail, we’ve been encouraged by the initial performance of this year’s Christmas assortments, we’re well positioned for the holiday season and we’re focusing our merchandizing to highlight affordability with strong price points in the retail shop for giftable offerings. Great Gifts assortment which provides outstanding value with all price points under $20 continues to resonate with our guests and highlights our whimsical approach to this assortment through items such as our top performing, oversized Plush Hedgehog and Llama. By enhancing in-store assortments with unique décor and gifts for all ages, guests are finding ways to meet all their holiday needs at price points that easily fit within any budget. In closing, I’m encouraged by the improvement in our sales and traffic performance in Q1 and I remain confident in our plans to build on our brand strengths and execute our business initiatives to drive sales growth. Our short-term outlook remains cautious as we continue to believe it will take some time to fully implement our plans and reverse the traffic trends. With that, I’ll turn it over to Jill.