Sandy Cochran
Analyst · Longbow Research. Please go ahead
Thank you, Adam. Good morning and thank you for joining us on the call. This morning's press release, we announced positive comparable store sales in both restaurant and retail, improving upon our first quarter sales results and again, outperforming the casual dining industry. Additionally, we saw large earnings per share increase related to the tax cuts and jobs act, which Jill will be speaking to. We were pleased with the quarter as a whole and continue to make good progress on all of our topline initiatives, but we did have some challenges on the expense lines related to the implementation of our new initiatives, commodity inflation and increment weather. Joe will provide additional details on the financials, but first I'd like to provide a few highlights from the quarter and an update on our plans for the remainder of the fiscal year. The holidays are an important time for Cracker Barrel and we believe we further strengthened our reputation as a go-to holiday destination both for in-store and at-home dining, and shopping occasions. We were pleased with our in-store restaurant and off-premise performance, both of which were supported by our advertising, which emphasized family holiday traditions in our holiday connections to further build brand affinity with our guests and include the six weeks of national cable TV at higher weekly weights compared to the prior-year. I am proud of the way our teams were able to deliver our brand promise and the Cracker Barrel experience that our guests have come to seek, during the holiday season while also doing an excellent job execute our growing off-premise program which helped us set another sales record on Thanksgiving Day. As a reminder we rolled out our enhanced off-premise platform system wide in October, which included the introduction of new catering menu offerings and online ordering. We expected to achieve meaningful growth in sales for our Thanksgiving and Christmas Heat and Serve offerings and I am pleased to say that sales for these offerings exceeded our expectations. Looking ahead to our off-premise program, we're excited about the Easter Heat and Serve offering which features the spiral sliced ham, a choice to four sides, the blackberry cobbler and serves 10 people. The Easter occasion which was smaller than either Thanksgiving or Christmas, represents another opportunity to build our heat and serve program and we are optimistic about its potential sales growth over the prior year. As we seek to gain market share within the off-premise space, we also plan to further enhance our catering menu over the coming quarters, which may include some new catering offerings such as a biscuit bar and hand-held breakfast sandwiches. We continue to believe that the convenience of our catering in Heat and Serve offerings combined with the quality and style of our food create a differentiated offering in the market. Moving on to upcoming seasonal promotions and menu initiatives as part of our spring promotion, we are excited to introduce Southern Bowls, which will feature three signature offerings, a Fried Chicken Benedict bowl, a Ham n' Maple Bacon bowl and a Sausage, Grits Cakes and Green Tomato Gravy bowl. The Southern Bowl will be supported by five weeks of national cable TV. As we look forward to summer, we'll be reintroducing one of our most popular menu offerings, the Campfire menu promotion, which will headline for a limited time only as part of our summer menu promotion. But this year, we are excited to add some new items to the promotions such as the Smoky Beef Brisket bowl breakfast and a S'mores Latte to complement our returning S'mores dessert. The Campfire will be supported by eight weeks of national cable TV. We continue to make progress on our Crafted Coffee initiative. We have it in just over 350 stores by the end of the second quarter and we plan to complete the rollout by April. In addition to the core iced and hot latte offerings, we are striving to drive additional guest's excitement through limited time only flavors such as the Peppermint Mocha Latte we featured in the second quarter. We continue to be pleased with the results of the Crafted Coffee program, which drives check favorability, complements the strength of our breakfast all-day offering and provides menu variety. Another component of our long-term beverage strategy is flavored teas and lemonades and we have plans to introduce new offerings as part of our upcoming seasonal menu promotions. We anticipate the specialty beverage initiative delivering favorable mix in the back half of the year and in coming years. Another initiative we focused on is value and as a reminder the purpose of this initiative is to drive frequency by reinforcing our already strong everyday value proposition. We're currently in the second phase of our value test and the preliminary traffic results of this expanded test are promising, but the reading of the test has been clouded once again by weather that we experienced in January and February, so we will continue to monitor the results and evaluate what next steps for this initiative are. Moving on to retail, while we still have a lot of work to do, I'm proud of the merchandising and operations team for delivering significant improvement in sales growth from our first quarter results. The strength of our assortments, our emphasis on value, our execution of new conversion driving tactics and the opportunity buys that we spoke to on the last call all contributed to this improvement. Looking ahead for retail, our teams remain diligent in their commitment to improving retail sales, through unique merchandise offerings and by converting restaurant guests to a retail purchase. I'm excited about our collections in the coming quarters some which will be new, some will be returning favorites like our Vintage Inspired decor and our Spring Garden Collection and our Perennial Easter Merchandise, where our guests can find unique offerings at price points that easily fit within any budget. Additionally, we'll continue to make opportunity buys and on trend relevant assortments at price points that resonate with our guests and this spring we'll be featuring several new offerings and apparel as part of this program. Lastly before turning the call over to Jill, the new tax legislation provides financial benefit to us this year and in coming years. We are evaluating our options, but we plan to reinvest a portion of the benefit in our business and we're looking forward to using a portion of these savings to strengthen our brand, support our strategic initiatives, invest in the employee experience and to drive shareholder value. And with that, I'll turn the call over to Jill.