John Deters
Analyst · Deutsche Bank.
And then the second one, Brian, was -- this is John. The second one was on the customer question. I think there are 2 ways to look at the opportunity set. One is just in terms of the value add of the product set. And two, the other is the customer question. The first one, so I think you can go back to the slide we showed where we've got pre-trade, at trade and pos-trade. The transaction revenues we earn from our Options business are that single moment in time. It's people are compensating us for the value we provide at that moment in time. People are putting on positions that could last a day, a week, a month, a year. And for the duration of that holding, and even leading up to in the pre-trade period, people are going to want to risk analyze. People are going to want to mark using theoretical prices. People are going to want a portfolio evaluate. So you think about those things as sort of being buckets of value you provide, the transaction being at that moment in time and these other services for the lifetime of the holding. I think what we're really trying to describe is significant opportunity to grow that non-transaction revenue stream because people find similar value in those non-transaction services. And then secondly, in terms of the customers, so you can think about these 2 businesses as having -- I mean, customer numbers really in the low -- very low 100 range. Very, very marquee customers, great customers. But if you're smaller businesses like this, you face some challenges. One, you don't have the sort of the diversity of distribution channels that we have at Cboe already in place. Two, you're facing a client base that wants fuel rather than more vendors. And three, you're just facing questions about who you are. It's -- you're a new name. And so even before you really start in earnest the sales cycle, you're describing that. And out of the gate, we sort of overcome that. So you -- now you match up these, call it, 100-plus customers that these 2 businesses come to us with, with our thousand plus customers, who all, because they trade our products, will find some utility in this suite of offerings. We think that there is obviously significant upside there to grow the businesses.