David Gordon
Analyst · Brian Mullan from Deutsche Bank. Your line is open
Thank you, David. During the fourth quarter, we drove year-over-year increases in both manager and hourly staff retention, which we believe go hand in hand with delivering great guest experiences, ultimately sales performance. Time and time again, during the pandemic, I've been humbled at how our teams have supported each other for guests and communities that remain dedicated to fulfilling our mission of absolute guest satisfaction. This is a cultural touchstone at The Cheesecake Factory, that I believe, continues to differentiate us in the restaurant industry. In fact, we saw both sequential and year-over-year increases in our overall dine in and off-premise guest satisfaction metrics during the fourth quarter. This is an achievement we are particularly proud of, given the challenges of the COVID operating environment. With respect to in-person dining, our top priority is to provide a safe, comfortable experience for our guests and our staff members. We continue to receive positive guest feedback on our safety efforts, as well as the other core attributes that contribute to The Cheesecake Factory experience. We are continually evolving our practices to remain at the forefront of sanitation and safety. And to that end, we are working to install an additional air filtration system and all Cheesecake Factory restaurants, by the end of the month. While we believe we have always had best-in-class heating, ventilation and air-cooling systems, this new system uses bipolar ionization to actively clean the air, helping to kill bacteria and viruses while reducing allergens and other airborne particles. Third-party testing shows that it can effectively reduce pathogens, including the coronavirus strain that causes COVID-19. We have updated all of our guests facing health and safety materials in our restaurants to inform guests about this incremental safety measure. We are also encouraging all of our staff to get vaccinated when the vaccine is available to them, providing hourly staff with paid time off for each vaccine appointment. For those guests who want or need the convenience of an off-premise occasion, our offering continues to meet their needs. During the fourth quarter, we continue to see significant pent-up demand in our restaurants with the reopen dining rooms and remarkable sales volumes at our off-premise only locations. In fact, during the last week of December, we had a handful of Cheesecake Factory locations with capacity constrained indoor dining, that did over $300,000 in sales and a number of off-premise only locations that generated $170,000 in sales. Weekly sales at our off-premise only restaurants equated to nearly $5 million on average, per unit, on an annualized basis during the fourth quarter, as our guests wanted to enjoy The Cheesecake Factory experience, regardless of the restrictions, the pandemic presented. In addition, locations with reopened dining rooms maintained approximately 90% of their elevated COVID off-premise sales. This equated to approximately $3.6 million on average, per unit on an annualized basis, based on average, weekly off-premise sales during the fourth quarter. We believe the magnitude of these sales volumes underscores the tremendous brand affinity for The Cheesecake Factory and that we are well positioned to recapture pre-COVID sales levels as dining restrictions ease. In addition, we continue to believe that a meaningful increase in off-premise sales could be a longer-term sales driver for The Cheesecake Factory as we emerge from the pandemic. The breadth of our menu, our value proposition and our food quality, coupled with creative marketing campaigns continue to differentiate us in the off-premise channel, driving both new guests to the brand, as well as increased order frequency. We have continued to produce effective on-brand marketing campaigns to raise awareness in the off-premise channel and drive sales. Our second run of our $15 lunch special, which included a slice of our legendary cheesecake, again saw great guest response and drove higher, incremental sales attachment compared to the September campaign. This campaign increased awareness of our lunch offering, and again, drove sales to the late afternoon shoulder period. Our January, Ditch Your New Year’s Resolution campaign, was extremely successful as well, driving our highest week of delivery of sales ever, and our highest week of sales through our online ordering platform since Mother's Day. And we've continued our marketing momentum into February with our random acts of kindness gift card and delivery offer that are running this week. Our continued strength in the off-premise channel, coupled with some easing of dining restrictions, have supported an improvement in our sales trends with fiscal 2021 first quarter to-date through February 16, comparable sales at The Cheesecake Factory restaurants in aggregate across operating models, down 18%. Note, these quarter-to-date sales results reflect a nearly 2% impact from lapping a full capacity holidays last year, including this past Valentine's Day and President's Day weekend, as well as the restaurant closures associated with the winter storms this week. For The Cheesecake Factory restaurants with reopened indoor dining rooms, fiscal 2021 first quarter-to-date through February 16 comparable sales are down approximately 9%, which equates to approximately $10 million on average per unit on an annualized basis based on average weekly sales quarter-to-date. Notably, this sales volume level exceeds what we saw in October. This is supported by approximately 40% off-premise sales mix, which on a dollar basis exceeds prior peak off-premise sales volumes seen earlier in the COVID-19 pandemic. Currently 166 Cheesecake Factory locations have indoor dining rooms open. On average, these locations are operating at 50% capacity. The Cheesecake Factory restaurants operating with patios only have done fiscal 2021 first quarter-to-date through February 16 sales volumes of over 90% on average of Cheesecake Factory restaurants offering in-person dining. Weekly off-premise sales for these locations equates to approximately $9.1 million on average per unit on an annualized basis and that's during the middle of winter. We also saw sales levels at Cheesecake Factory restaurants that have been operating an off-premise only model accelerate the fiscal 2021 first quarter weekly off-premise sales equating to nearly $6 million on average per unit on an annualized basis. Currently, 18 North Italia locations have indoor dining rooms opened, and five are opened for outdoor dining. For fiscal 2021 first quarter-to-date through February 16 comp store sales are down approximately 21% supported by nearly 35% off-premise sales mix. Aggregate sales performance in North Italia has been disproportionately impacted by dining restrictions and a number of its higher volume markets, given the concepts smaller restaurant pace. Currently, 46 FRC locations have indoor dining rooms open, four are open for outdoor dining, one is operating off-premise only, and two locations remain closed. In December, FRC successfully launched a new online ordering platform that offers seamless ordering for guests across their full-service brands from a single web location, while Flower Child continues to maintain its separate platform. The performance of North Italia and the FRC concepts during this pandemic has further reinforced our confidence in the strength of these brands and our excitement for their long-term growth potential. 2020 was an incredibly challenging year and COVID-related uncertainty remains in the near future. But we believe with the strength of our brands, best-in-class operators and the breadth of high-quality growth vehicles, our long-term outlook is bright. We owe a debt of gratitude to our staff members across our restaurants and bakeries at the Corporate Support Center in California and the Big Kitchen at FRC for delivering delicious memorable experiences for our guests and solid performance, despite the challenges we have all faced. And with that, I'll now turn the call over to Matt for our financial review.