Julia Laulis
Analyst · JPMorgan. Please go ahead
Thank you, Steven. Good afternoon and we appreciate you joining us for today's call. I will review quite a few highlights, as it has been a very busy three and a half months since we last talked. Then, I will hand the call back to Steven for full recap of our financial performance. Before getting into results, I want to welcome our 92 new associates from Clearwave. I will talk more about the acquisition a little later, but we are so excited to have them as part of the Cable One team. I would also like to acknowledge two groups of associates and they are our people in and around Taylorville, Illinois, who experienced two severe tornadoes on December 1st, and our associates in Columbus, Mississippi, who were hit by a devastating tornado last Saturday. Despite personal impact and loss, these dedicated associates worked tirelessly to get our customers back up and running, in both cases, restoring service to more than 90% of our customers in just 24 hours. Our associates took care of each other and our customers, exemplifying the true Cable One spirit. Now turning to our results. Once again, I'm gratified to say that we were able to deliver strong operational and financial performance in 2018. Some Q4 highlights include year-over-year increases in total revenues, up 4.7%, and adjusted EBITDA of 8.8%. In line with our long-term strategy, this impressive growth was led by our higher-margin residential HSD and business services products, where we saw revenue increases of 12.3% and 10.3%, respectively. These products now comprise approximately 62% of our total revenues. As we discussed on the last call, we accelerated our marketing spend in the third quarter in order to, one, take advantage of a more active buying season, and two, reduce call volumes during the go-live phase of our NewWave billing system conversion in early November. I'm pleased to say that the conversion went incredibly well, aided in part by the thoughtful preplanning to reduce the customer contacts around the time of the cut over. Meanwhile, the reduced Q4 marketing cost positively impacted adjusted EBITDA for the quarter and we still drove an increase of more than 2,700 residential HSD PSUs sequentially from Q3. For the full year, we saw residential HSD PSUs grow 2.7%, in line with our expectations. Our residential HSD ARPU is up 9.4% year-over-year. That growth continued to be fueled by a mix of marketing, our modem rental rate adjustment in the first quarter of 2018, increased subscriptions to premium tiers, usage-based billing and contributions from further alignment of the Northeast Division. While we expect to see residential HSD ARPU continue to increase from several of these mix-related drivers and our recent pricing and packaging changes, keep in mind that we have not implemented any 2019 residential HSD service or equipment increases as we did with the modem rental adjustment in the first quarter of 2018. I'd like to provide a bit more detail on the residential HSD pricing and packaging changes we've implemented. As of January 2nd, we launched our new pricing and packaging across our entire legacy Cable One footprint and the majority of our NewWave footprint, in line with and informed by the testing we conducted throughout much of 2018. We simplified our core HSD plans, offering lower pricing and higher speeds across our premium tiers, as well as shifting usage-based billing from upgrades to overage charges. Our $55 dollar flagship product continues to offer 100 megs download speeds -- 100 meg download speeds with a 300 gig data plan. Our $65 plan now provides 200 meg download speeds and 600 gigs of data and we've introduced an $80 service, which gives customers 300 meg downstream with 900 gigs of data. Additionally, customers having new option to purchase unlimited data for $40 per month. While it is still early, we are encouraged by the results so far. As a reminder one of the drivers for this change was to improve overall customer satisfaction by allowing customers to more easily self-select a right package for their needs and reduce churn. When we compress the price variance between the tiers, we were pleased to see the rate at which customers chose to take those higher tiers, when given that option. This actually resulted in a higher-than-expected lift in ARPU. Additionally, we are now marketing an introductory tier at 15 megs with a 100 gig data plan for $30, that is intended to help us better understand what we believe is currently an under-penetrated customer segment. This offer has been an effective call to action and we have not seen that cannibalize customers from our flagship 100 meg tier. In fact, it has helped to drive connects for higher tiers in most cases, as these customers are taking our flagship product once they understand the value proposition. Through tools provided to us by our business intelligence team, we will continue to monitor the impacts and adjust as needed. As I mentioned earlier, our successful billing system conversion means we are now in position to realize additional synergies related to the NewWave markets. These synergies will be realized throughout the year and will allow us to continue to expand our adjusted EBITDA margins. The conversion was truly a team effort with roughly 500 of our associates involved in the project in some capacity and many thousands of hours invested to ensure a smooth and successful transition. My sincere thanks to our team for a job well done. In order to execute on both the launch for our new pricing and packaging, as well as our billing system conversion, we pushed our video rate adjustments back one month in comparison to prior years, which will impact year-over-year comparability in the first quarter. On the business services front, we continue to see strong performance and growth, but the biggest news in the quarter was our acquisition of Clearwave. The deal closed on January 8th for purchase price of $357 million. There's a lot to be excited about with Clearwave. It is a great geographical step providing service to markets that are both similar and in close proximity to the existing Cable One footprint. It is a pure fiber provider of services to business and enterprise customers with a 100% owned and underground network and it is growing rapidly with tremendous opportunity for both penetration gains and network expansion. We are very impressed with Clearwave associates at all levels of the organization and are excited to leverage their strength across the entire Cable One platform as we look to continue to deliver industry-leading business services revenue growth. Lastly, we mentioned on our third quarter call that we have been exploring a transition to a new brand strategy that better reflects who we are and what we stand for, a company committed to providing our communities with connectivity that enriches their world. In December, we announced that we will be transitioning to our new brand, Sparklight. This change reflects Cable One's transformation from our origin as a traditional cable company to a full service provider that seamlessly connects customers to the things they care about, including family, work, entertainment and their community. The name Sparklight illustrates the speed and connectivity we're known for while at the same time symbolizing our new brand promise, connecting people to what matters. We are in the planning and execution phase now and we'll begin this transition starting mid-summer and continue throughout the second half of the year for Cable One and into 2020 for NewWave. We expect that we will incur an additional $9 million to $11 million of expenses over the next two years related to the rebranding inclusive of the costs for changing over the NewWave system, which was part of our original integration plan. We believe this will create long-term positive benefits for both our associates and customers. And now, Steven will provide more financial details on our fourth quarter and full-year results.