Ethan Brown
Analyst · Bernstein. Your line is open
Thank you, Lubi, and good afternoon, everyone. When we held our initial public offering a little less than two years ago, we articulated a vision for our business that was neither niche and focus and more limited in ambition. We outlined our goal of taking the core building blocks of meat, amino acids, lipids, trace minerals and vitamins and water, and organizing them in the familiar architecture of muscle for purposes of providing consumers with a century experience it would be with time indistinguishable from animal protein. We celebrated and noted the importance of our success with a mainstream consumer, whom as we are today, we are reaching the meat aisles at the nation’s supermarkets, among other venues. We wrote and spoke of a global brand that would be built on the pillars of taste, nutrition. And as we scaled and matured our manufacturing processes and supply chain, affordability based on the strong efficiency advantages of our production model. We argued that if we can match the taste of animal protein, provide a clear case for superior nutrition and someday offered at a lower price than animal protein. It would be a rare consumer who rejected the thesis and products. As we began 2020, we shot out of the gate, posting net revenues in Q1 that were 141% above those we saw the previous year. And then the COVID-19 pandemic hit. And like many businesses, we saw precipitous declines in our growth rates, driven largely by significant reductions in foodservice activities. We chose to keep investing in our business even as short-term challenges persisted, a choice we continue to make today if we remain focused on the long-term. We invested heavily in China. We built a sophisticated production facility on Jiaxing; and in the Netherlands, where we open two facilities. One is an independent operation and one owned and operated by our partners, Zandbergen. We grew our operations team and acquired a new production plant in Pennsylvania and we signed a long-term lease for brand-new corporate headquarters in Los Angeles, where we are building a state-of-the-art home for our growing research team and their laboratories, collectively referred to as the Manhattan Beach project. These investments and activities, particularly during this period of COVID-19 and revenue disruption, generated losses. They were, however, non-negotiable as we lay the foundation for forward growth. To this end, I’m pleased to share with you today two significant global partnerships, one with McDonald’s; and the other with Yum! Brands, the parent company of Kentucky Fried Chicken, Pizza Hut and Taco Bell. Both of which are prime examples of what we’ve been scaling and preparing for. I want to express our immense gratitude for these partnerships and the opportunity to be of service to these industry titans. Both deals truly begin and end with leadership at each organization, and I hope that all who share my optimism for the future and my belief in the positive and determining role that consumers and corporations can play in shaping it will join me in thanking Chris Kempczinski and David Gibbs, CEOs of McDonald’s and Yum! Brands, respectively, for their vision to offer expanded consumer choice on the menu. It is my strong belief that partnerships of this nature with partners of this caliber are required to accelerate a flywheel of availability and scale-driven cost reduction, a dominant theme in our bid for ubiquity among consumers here in U.S. and abroad. As with all of our existing and highly important strategic partners, we view our role as working on behalf of their franchisees, employees and shareholders to delight consumers in their venues. Even as we have invested, we will continue to aggressively do so across innovation, commercialization and manufacturing, and marketing to drive success across our partners in foodservice. Over the coming months, we intend to offer an inaugural Investor Day to provide greater details around our strategic initiatives, corresponding investments and global growth plans. While we recognize you undoubtedly have immediate questions, including with regard to the potential implications of our partnerships with McDonald’s and Yum! Brands, we are not prepared to elaborate at this time. I want to emphasize that due to the likely phasing of these notable partnerships, any activity is likely to skew towards the latter part of this year, and therefore, from a modeling perspective, the potential impact to Beyond Meat in 2021 is likely to be fairly modest. Let me now turn to our full-year and Q4 financial results. Despite tremendous disruption to our business from COVID-19, our 2020 net revenues for the year were up 37% relative to 2019. Ability to 1grow in 2020 was largely driven by strong retail performance, where net revenues were up 108% for the year, offsetting precipitous and sustained COVID-induced weakness and segments of importance to us within foodservice. Specifically, net revenues as a whole for foodservice, largely reflect employment activity across institutional buyers such as universities, hotels and stadiums, delays and strategic quick service restaurant trials and launches and reduce consumption at smaller chains and single-operated restaurants were down 31% from the prior year. Pullback in foodservice volume not only manifested in a lower top line, but gross margins as well reflecting lower fixed overhead absorption. And we, in fact, compounded this negative absorption effect as we pursued our strategy of increasing internal production capabilities and footprint independent of short-term conditions. Despite these trends, reduced volume on the one hand and increasing internal production capacity on the other, we were still able to complete the year with a 30.1% gross margin or 32.9% when adjusted for COVID specific expenses. This dynamic, continued weakness in foodservice, offset by exceedingly strong retail growth, defined our Q4 results and a composition of $102 million in net revenues for the period. Q4 retail channel sales were up a full 85% year-over-year, which helped mitigate the 54% year-over-year decline in foodservice. In U.S. retail, our recorded net revenues of $62 million for the quarter were up fully 76% year-over-year, representing a sequential acceleration in growth following the destocking behavior we experienced in Q3. In fact, underscoring the unusual consumer behavior we described a quarter ago, our U.S. retail business were up typical seasonal demand patterns by posting a sequential increase in dollar sales versus Q3 2020. Strength in our U.S. retail business was propelled by robust consumer takeaway in both measured and non-measured channels. According to SPINS IRI data, from U.S. multi-outlet, or MULO, and natural and specialty channel sales for the 12-week period ended December 27, 2020, we continue to hold the number one product position in our category and sales of Beyond Meat products were up 46% year-over-year, while the plant-based meat category itself was up 29%. This contributed to a 200 basis point year-over-year increase in market share for the Beyond Meat brand. Across MULO, during the 12-week period ended December 27, 2020, a 68% year-over-year increase in our points of distribution drove a 9% decline in our sales velocity, measured in dollars per total distribution points. Note that decreases in sales velocity are quite typical when total distribution points are expanding so significantly. In the fourth quarter, increases in total distribution points were primarily driven by incremental distribution gains at Walmart, as well as our introduction of new retail skews, Beyond Meatballs and Beyond Breakfast Sausage Links. Further, looking at what I consider to be a particularly useful set of metrics in measuring the underlying strength of a product, we continue to see great growth across household penetration, buyer rates, purchase frequency and repeat rates. According to SPINS IRI consumer panel data for the 52 weeks ended December 27, 2020, our U.S. household penetration increased to 5.3%, representing a 10-basis-point increase sequentially and nearly a 200-basis-point increase versus a year ago. Our buyer rates increased 12% sequentially and approximately 66% versus the prior year. Purchase frequency was up 9% sequentially and 39% versus the prior year. And finally, our repeat rate increased to 55.3% versus 51.9 in Q3 and 43.4 a year ago. That’s a lot of numbers said differently despite the challenging macro economic backdrop and highly variable consumer buying patterns, more U.S. households continue to buy our products, they’re buying them more frequently, and on average, they’re spending more per household on our products. Our latest buyer rate was particularly encouraging, given it represents the highest buyer rate in the category, despite Beyond Meat having significantly fewer skews in some of its primary competitors. In International retail we also saw a sequential acceleration of growth from Q3 to Q4. International retail net revenues increased 139% year-over-year, driven mainly by distribution gains in Canada, including the club stores where we had no presence in the prior year. Turning now to foodservice in greater detail, what some have called COVID-19 second wave late last year exerted greater pressure on our revenues than we anticipated for the fourth quarter. Though, we view these pandemic-related outcomes as transitory, it is nonetheless important unpack them. As noted, in foodservice, total net revenues declined 54% year-over-year, whereas sales to foodservice customers represented 59% of our revenue mix in Q4 2019, in the fourth quarter of 2020, foodservice sales fell to 26% of mix. From a geographic perspective, or U.S. and International foodservice sales declined 43% and 63%, respectively, versus the prior year. Domestically, we saw progressive deterioration of demand in foodservice as a quarter unfolded, likely due to the resurgence of COVID-19 infection rates seen late last year. Given our aforementioned exposure to channels that have been disproportionately impacted by COVID-19, including amusement parks, sports arenas, academic institutions, hotels, corporate catering services, and others. We expect recovery in our foodservice business may lag the broader foodservice sector. All of this said, as in retail, Beyond Meat remained the number one brand in terms of dollar sales across NPD track channels. This is worth repeating, I’ve outlined a deep and disruptive decline in foodservice activity due to COVID-19. Nevertheless, we remain the number one brand in terms of dollar sales across NPD tracks foodservice activity. As a reminder, NPD covers broad line distribution to U.S. foodservice outlets, but generally excludes major quick serve restaurant chains, which typically utilize direct delivery systems. Within quick serve restaurant chains in both our U.S. and International region’s overall sales remained well below pre-COVID levels. This downturn is consistent with an emphasis among quick serve restaurant partners on core menu items during this period of disruption, as well as being reflective of wait and see approach to COVID-19 infection trends with regard to further tests, trials and launches. We are beginning to see some nascent evidence of an emergence of near-term activity within the quick serve restaurant space, including the national and select trials of Beyond Meat products at Pizza U.S. and Pizza U.K., respectively. Additionally, subsequent to the quarter, we’ve also secured additional trials at Starbucks U.K. and Starbucks Middle East, and initiated tests with McDonald’s in Sweden and Denmark. However, as we’ve seen throughout the course of the pandemic, it is extremely difficult to predict trends. More generally, we stayed true to our focus on laying the foundation to future growth and added significant distribution. Beyond Meat is now available in approximately 62,000 global retail outlets and 60,000 global foodservice outlets, representing increases of 68% and 48%, respectively, versus the end of 2019. Our products are also now available in over 80 countries outside the U.S., up from 65 a year ago. Before turning to Mark for financial summary, I’d like to revisit and expand on the underlying pillars that will define our success. For those who follow our brand, our emphasis on the taste, health and long-term cost structure of our products should be familiar. We allocate substantial focus across the company to advancing this trinity, and as such, in each case, an update is appropriate. First and always first taste. As has been our commitment, we continue to intensely iterate the quality of our products toward our Northstar objective of being indistinguishable from animal protein. As disclosed during our Q3 call, this spring we’re launching the newest version of our iconic Beyond Burger platform. This latest Beyond Burger iteration delivers what we view to be strong enhancements in flavor, juiciness and nutrition. To provide consumers with choice in a fashion similar to the presentation of animal beef, we are offering the Beyond Burger 3.0 in two distinct cuts. In the first instance of cut, we are bringing to market our juiciest patty for our meatish burger experience to-date, even still contains 35% less saturated fat than 80/20beef. Not satisfied, believing that we can continue to advance nutrition of our platforms and the health of our consumers, we are also launching in the second instance of cut, a delicious patty that boasts even lower saturated fat of 55% less than 80/20beef. Both new burgers both the savory taste profile have lower overall fat and fewer calories than 80/20beef and have B vitamins and minerals comparable to the micronutrient profile of beef. Both burgers have undergone extensive consumer testing, with excellent results. The launch of the 3.0 platform will be accompanied by a robust marketing program that emphasizes great taste and health benefits. The latter being an important message given the presence of misinformation and misleading positioning around our process and ingredients. Finally, moving from taste to health to now cost. Over the last year, you’ve seen us make significant investments in operations capabilities and infrastructure. These investments were and are continuing to be made to prepare for the growth ahead. Yet they are equally important to our cost down initiative. As you will recall, we set a goal nearly two years ago to be able to under price animal protein in at least one product within five years. Among the many parts of our business touched by this objective, the development of fully-integrated production processes and facilities, as well as the development and use of local supply chains are critical steps. The former reduces labor and logistic costs, and the latter can favorably influence the cost of ingredients. In the U.S., we’ve moved with pace to scale up integrated production at our recently acquired production facility in Pennsylvania. You’ll see the same strategy work across the world and Jiaxing in China, where a new facility is designed with end-to-end capabilities. These investments should not suggest that we will internalize all production. But rather, you’re pursuing an optimized balance of internal and external resources depending on product and market. For example, we are working very closely with our partners to Zandbergen in the Netherlands and they’re wholly dedicated and brand new as of last year Beyond Meat facility. At the same time, we acquired our own facility in the Netherlands to be able to access local supply chains wherever feasible, as we form the core protein that we send to Zandbergen for downstream operations. And of course, this local supply chain access is a key advantage over our Jiaxing facility in China. Though these expansions have been disruptive and come with considerable CapEx, as well as sizeable operational costs as we transition to and scale these new facilities in lines, investments are the right moves at the right time in the context of our longer term growth strategy. Before closing, I’d like to briefly comment on our new joint venture with PepsiCo, The PLANeT Partnership. PepsiCo is a preeminent leader in the snacking and beverages space and we are humbled to join forces now. While we were not sharing specifics about the scope and timing of the new joint ventures first product launch at this time for competitive reasons, we are thrilled to combine our expertise in plant-based protein, with PepsiCo’s tremendous breadth of distribution, strengthen marketing, and other world class capabilities. Together, we are committed to providing an expanded portfolio of snack and beverage products designed to advance the health of consumers and the PLANeT alike. We look forward to sharing more with you about this exciting new venture as we get closer to The PLANeT Partnership first product launch. In summary, we start 2021 with considerable optimism. I want to re-emphasize that we will continue to make bold forward bets on future growth that you can expect us to see step up investment across innovation, commercialization and operations, marketing, international expansion and cost down initiatives. We believe this ambitious agenda precisely at this time is warranted by the size of the global opportunity and where we stand today relative to it. With that, I’ll turn it over to Mark who will provide a thorough update of our Q4 and 2020 financial results.