Rich Daly
Chief Executive Officer
Okay. Well, the first thing I’m going to give you the sense of, is really hard to say this early. I took the unusual step and we actually talked about it internally here, but I took the step of talking about it now since we will be meeting with so many new entities out there on this topic. I really had a need to make it public completely. So far, the experts we are working with view it as on a range as – some of them think, well, maybe it will work, maybe it won't, maybe it will just be another social network. To some of them, their eyes bulge open and say, wow, this could really be a game changer. The activity here is really going to be driven by, is the SEC going to deem that this is something that shareholders need to have the right to. And if that was the case, then I can't imagine at getting done any other way than through the plumbing we have in place, and again that's a chasm between us and any one else, no one else is close to connecting every investor to every public company. If this is going to be something where it's on a shareholder opt-in basis only, then the validation process becomes a little more complicated, but again we are uniquely positioned to create that validation. And that would be, I'll called it, a more evolutionary process where we take longer for the network to gain hold. Now, depending on which way it happens is depending on who will pay and what the model will be. If it's an opt-in model, I expect it's going to be probably similar to an eyeball model where there is going to be advertising, et cetera. If it’s a right of shareholders, then it could be a combination of fees and banner advertising or other related activities. We have a significant number of people internally and externally working on this. We are looking to use the best mind on this activity outside of here. But let me be very clear. I think it's upside, I think there's very little downside, but we're certainly not putting anything in any numbers we are representing to you to related to the future as it relates to this activity. But it is meaningful enough that if it was to become a real deal, we would be uniquely positioned with a high quality social network with real investors who are validated accountable and have an amenity, and I will call it a place where serious people could have serious conversations about their investments.