Peter Ho
Analyst · D.A. Davidson. Your line is open
Great, thank you, Mary. I'd like to finish off with just a little bit of discussion around how we see 2021 shaping up in the macro environment and, and what we intend to how we intend to respond to that. So what you see on slide 20 is obviously activity impacted by the broader consequences of the virus hopefully that trend better. But if we've learned one thing, this virus has turned out to be very, awfully unpredictable. And that's going to be somewhat compounded by the fact that we continue to be and despite even what's happened at the end of the year, a reasonably accommodative monetary environment. So we see top end, or top line opportunity as challenging, not certainly not insurmountable, but at least challenging. And then another interesting thing happening and what we witnessed in 2020, and likely, we'll continue to see into 2021 is that this pandemic has resulted in a real acceleration of what has already was already underway in the shift to digital channels within the commerce and services support space. So our priorities for 2021. Obviously still an uncertain period, continued risk, vigilance, I think, goes without saying. We need to support the recovery, we do feel as though the white economy has bottomed, if you will, and frankly bottomed at a fairly low place, and we need to begin rebuilding and getting our community back to where it needs to get to, and we intend to be a wholesome partner in that endeavour. We need to lean into these shifts in evolving consumer preferences and behavior. I think as we think about kind of the mid and longer term impacts of the pandemic; this may infact be one of the extraordinary elements of all that happened in 2020. And then, of course, I talked about the top line challenges. And really, when you talk about leaning into digital, you're talking about a fair amount of investment, I think, as you all know. And so the ability to self-fund that investment and growth becomes a really important driver and how we really build out our value proposition at BOH. In terms of supporting the economy, we come from an exceptionally strong position here. Great capital, extraordinary liquidity position as we stand right now. Customer outreach, I was really proud of how our bankers were able to connect and keep tabs on our customers straight through 2020. Hopefully, things get a little bit easier in 2021. But obviously, I'm biased here, but I think we just got the best commercial and consumer bankers in the marketplace. And they do a great job of customer outreach. We have deep market knowledge. We've been here for 123 years, and the West Pacific for 40 plus years. These are our markets that we know. We know them intimately, when things are going great and even better when things aren't going as well. And then finally, a growing part of touching the customer has to do with digital. And I'm really pleased that really for the past several years we've been focused really in this space and saw some interesting movements and slides will share with you in a few moments that really just, I think, really highlighted and exemplify that. So from our standpoint, we've been able to grow market share for a number of years now and 2021, despite the challenges of the year, we see no reason not to think that that trend will just continue on. So on to the consumer, or the evolution of consumer preference here. What we witnessed and I think a lot of banks witnessed was a rapid change in consumer preference and behavior, right at the on start of the pandemic. When you think about it that was called February, March of 2020. Here we sit in January of 2021. And probably the best case likelihood of a return to normal, I think increasingly, in people's minds is pushing out towards the end of 2021, maybe into the fourth quarter of 2021 or beyond. So it's very reasonable to assume that this period of behavioral force, somewhat forced behavioral change, could end up being an 18 to 24 month period, that's awfully long. I'm not sure what level of re behavior snaps back. And I think that snapback really is dependent on whether or not consumers find that their changed behavior to be an enhancement or inconvenience. And I think there's growing evidence that people are thinking more along the enhancement side, versus the inconvenience side. And so one of the things that we're really focused on is in determining, what, what level of change really represents the new normal. And increasingly we believe that, digital adoption was already happening, we all know that we've been talking about it for an awful long time. But really what the pandemic is represented is just an exceptional acceleration of that trend. And, and one that obviously, I think we as an industry need to be prepared for. So the next four slides really share with you kind of our story, if you will, in terms of change behavior. Here, what you see on slide 24, is in versus in-person branch transactions, which had been incredibly stable for an awful long time, kind of winnowing down gently over the past several years. But we get to March of 2020, really the onslaught of the pandemic, and our branch transactions dropped to drop by 49%. So that's both on a year-on-year basis, as well as on a year-to-date basis. And what we've seen really since March, is just an awfully flat transaction line. So, will that bounce back at some point as we get back to the new normal, probably to a certain extent, but probably not nearly to the original levels pre pandemic. On the next slide, you see how our consumers are choosing to work with us. Here in 2019, you see that 22% of our deposit customers, or digital only customers 17% branch only customers fast forward a year and that number on the digital only front accelerated 31% the branch only side fall into 11%. So pretty meaningful move in the span of a year. When you look at deposits half of our branch transactions are depository in nature. And really thought we had gotten awfully digital the past couple of years getting branch transaction deposits down to about 60%, come the pandemic first quarter of last year. And basically that number fell to kind of a new standard of about 40 plus percent. So now we're running about 44% of our total consumer deposits coming in through the branches, so less than half the balance being picked up through electronic channels, easy deposit ATMs, as well as our mobile devices. And then finally, on page 27, what you see is the evolution of our Zelle products. So we are Zelle Bank, it seems to be a great product working for us. It has, we thought had a good consumer adoption. So we went in place June of 2019. You see a pretty nice riser. We were pleased with that performance. But what you see when you get to March of 2020 in the pandemic, is that since then really through the end of last year, December 20 Zelle transactions had almost doubled, so really a phenomenal outcome there. So, I guess to sum it up, we see the shift, we think the pandemic has accelerated that shift. We have been focused on retrofitting our own organization, if you will to, to be not just our traditional physical bricks and mortar organization, but a pretty darn good digital organization as well. That takes, that takes money. I think it's everyone on the call understands that. And so one of the elements has been very important to us is the ability to effectively self fund a lot of that growth, through gaining efficiencies just throughout whatever opportunity we can find. We now believe that it's a core competency of bank of way [ph], we view it strategically. And we are long term oriented and how we, how we roll out many of these programs. It's internally driven, and that obviously you need new skill sets to really drive and lean into this process. We chose to hire those skillsets instead of rent those skill sets from a consultative basis, which we think is the right decision has really turned out to be a good outcome for us. And finally, this stuff is I think we've got the bulk of our of our spend in the bag at this point, but it's never ending and there will always be opportunities to spend more we intend to do that. On page 29, you see a five year snapshot of our expense line. So 2015 spent $348 million in non-interest expense, fast forward five years to this past year, we spent $374, at the 1.4% CAGR, against the humble inflation rate of 1.9%. So we feel generally pretty good about that. We're able to bring overall headcount down about 7% over that same period. Important to note, however, that when you look on the next page, that 1.4% includes an awful lot of innovation, investment. So built into that run rate, the 374, 2020 run rate is about $40 million in innovation expense. That wasn't there previously, if you go back five years. I mean, we go back to 2015, we were putting really kind of a hobby level of a couple of million dollars a year into these initiatives. Now it's a real business. And it's been challenging. We've had to really rebuild our IT capacity, not that it wasn't acceptable. But it was good for the 20th century and not really prepared for the 21st century. And so that's meant -- important but somewhat mundane things like router, refresh or server refresh or Wi-Fi refresh or desktop refresh, all the things that you have to do over and above just having a core capability in place. And then obviously, we've we spilled into meaningful way into the digital environment in the digital marketing data analytics, CX or customer experience, as well as operating efficiencies. I mentioned that our FTE account was down 7% over that five year period ending in 2020. That is inclusive of a build-up of about 80, FTEs really populating and helping to colonize a lot of these, these new initiatives, new initiatives. On the next page you see, SimpliFi Arena. So SimpliFi some of you now probably not all of you is our digital sub brand. So basically, we use SimpliFi, really to help highlight the digital commerce and support efforts of the organization. It launched in 2017. And we're proud through a third party verification that we have about a 33% name recognition already. So the marketing team has done a nice job there. Just recently we entered into a 10-year naming agreement with the University of Hawaii at what was the Stan Sheriff Center. The Stan Sheriff Center is the main and most prominent arena sports venue in the state. It's in some ways the crown jewel attendance venue, seating 10,000 people, and we renamed it instead of renaming it, Bank of Hawaii Arena, which I don't think would have gotten us a lot given the breadth of our brand name. We named it SimpliFi Arena by Bank of Hawaii. And really the intent there is just to continue to proliferate this digital concept within the Bank of Hawaii brand. So to finish off here, just to give you a sense on what we have programmatically at 2021. We are just underway in the closure of 12 in supermarket branch format branches that will take place sometime in the next couple of months. We also with a separate retailer are sunsetting about 50 cash dispensing ATMs, as ATM volumes have fallen. ATM volumes have fallen about 20% in the past year. And obviously what you saw was the Zelle trends. People are finding ways to transact money differently. These activities, as you saw are embedded in our fourth quarter numbers, $6.1 million in one-time class, but the benefits are $5.1 million annually, which will begin to flow in, I guess, starting sometime this quarter. Another item that we have is a voluntary separation incentive program. So, as turnover tightens a bit, as the economy's gotten tougher. We're trying to figure out ways to give our employees the opportunity to think through to potential new and better opportunities. And we have a lot of long tenured employees, some of who are on the, I guess, on the brink of retirement. And this program, I think, provides a lot of positive things and ways to help make that even more possible for them. And something that we are not using wholesale through the organization, but we'll probably increasingly use in pockets of the organization. So just to close with some thoughts on our own Bank of Hawaii competitive edge in building innovation and building towards the digital future. Obviously, we've got a strong market position. We have a non acquisitive history. So we have one single system to deal with. It's a good system. We've been using it for years now. We're comfortable with it. So we don't have spaghetti string in lots of our IT areas. We're single market footprint, which allows us to focus. Management's not had to deal with transactions or financial crisis really over the past 20 years. So, we have been focused on building the company. And I think you all know us as a very measured return focused organization. And as you really push through how to build out a lot of these newfangled projects and concepts. Having that measured and having that return focus, we found to be extremely helpful. So before we turn over to Q&A, I just wanted to thank and recognize Cindy Wyrick. This will be Cindy's last earnings call with us. Cindy has been with Bank of Hawaii for 19 years. So she is stepping into a very well deserved retirement. And Cindy came to us from legacy BMA back at the turn of the century. And has been, I think, as you all know, just a consummate professional. And she turns the reins over to Janelle Higa. Janelle is seven years with Bank of Hawaii. She's a Wharton graduate and has a lot of good experience in investment banking. So Janelle, we're looking forward to having you carry on the baton. And with that, we'd be happy to take your questions.