Anuradha Subramanian
Analyst
Let me start with the first part. So, the first part is unpacking ecosystems and the imbalance. As I shared earlier, we're really looking at the balance in a multifaceted way. It is ensuring that we have a mix of intent of users of backgrounds, of different generations, all of that has a big role in ensuring that when someone gets to bumble, they find the connection that they're looking for. And it's ensuring that a broad set of users will give us more flexibility to help people find each other. And ensuring that also as we talked about today, that we have highly engaged, aligned in intention in our ecosystem. So, I'll give you an example in terms of some of the techniques. There are product techniques, there are marketing techniques, there are revenue techniques. From a product one, as you heard from us today, we've raised the bar in our April launch on profile creation. So, users need to add more photos, they have to have more information that has increased -- we increased our retention or engagement of our users but it kept away some low engagement users. That had an impact on the number of people that kind of passed through the funnel. And so that has a balance impact of a revenue impact but has a longer-term positive impact to the success of the company. In terms of marketing, there are many different user acquisitions, strategies and marketing, and we can really use it as a core lever to bring the right users in. So, we are going to look at the makeup of our mature markets and our emerging markets and ensure that we're applying the right techniques whether it's performance marketing, whether it's experiential, whether it's very tailored to a particular audience, it will be very specific and personalized to the market that we're playing in. And then from a revenue perspective, promotions and many other pricing techniques can also ensure that the right users are coming into the product. So, we are really looking at these three pillars to ensure that the right people are making it to our ecosystem and that they're successful in our product. I think that was the full makeup of your question, hopefully, I got it right. Journey for recovery. At this -- as I shared earlier, we are -- what I'm most confident about is that we have built a plan that is aggressively and urgently looking at every aspect of our business from the makeup of our customers to our innovation to our revenue, and we are moving as quickly as we can. But a plan like this takes time, and we're favoring bringing in sustainable revenue to the business because that's going to set us up for long-term success. We are going to share progress in the quarters ahead, but don't have any additional time line to share as of today.