Ari Kahn
Analyst · Taglich Brothers
Thank you Carol and good afternoon everyone. On our last call, we discussed Bridgeline’s 2019 strategy to reduce customer acquisition costs and improve our bottom line by taking advantage of the crowded marketing technology space, also known as martech. There are over 5000 martech companies, many of which are too small to operate efficiently, but have excellent customer bases and technologies. Combining with the right business can enable cross-sell opportunities, stronger gross profit, faster sales cycles and differentiation in the breadth of our product suite. In our latest quarter, Bridgeline executed two acquisitions and a financing to enable additional acquisitions in the future. Bridgeline entered into an asset purchase agreement with SeeVolution Inc, that included its Celebros search product line and more than 80 e commerce customers across the Americas and Europe. The Celebros acquisition brought Bridgeline additional SaaS subscription contracts of approximately 1,300,000 in recurring revenue and strong gross margins. Based on historical contract renewal rate, Celebros provides a backlog estimated to be $3,800,000 in SaaS revenue over the next three years. This acquisition was made for $400,000 in cash, 40,000 shares of common stock and $100,000 over the first 10 months after the acquisition. Celebros is an e-commerce search platform with artificial intelligence, natural language processing and machine learning that helps companies increase revenues by allowing products to be better found on their website. Celebros’ technology is based on the same Microsoft platform that Bridgeline has built its unbound product suite upon. This creates synergies and our delivery of our combined product suite and opportunities for even greater gross margin. The sales cycle for Celebros is much shorter than Bridgeline’s and we have closed multiple new sales since the acquisition. Each of the Celebros’ customers is a candidate for Bridgeline software, and most of Bridgeline’s customers are candidates to buy Celebros software. Shortly after acquiring Celebros, Bridgeline entered into an asset purchase agreement with Stantive Inc that included its OrchestraCMS product in 40 customers across the Americas and Europe. The OrchestraCMS acquisition brought Bridgeline additional SaaS subscription contracts for approximately $3,500,000 in recurring revenue with 85% gross margins plus an estimated 1,700,000 in annual professional services. This also included a contractual backlog of over $4,500,000 in SaaS revenue, estimated to become $10 million after typical contractual renewals in the next three years. This acquisition was made for $5,200,000 in cash. OrchestraCMS is unique in that it is 100% native salesforce.com content management system. OrchestraCMS has had a long partnership with salesforce.com, which Bridgeline has continued. We're excited to work with salesforce.com to identify and close new customer opportunities going forward. The OrchestraCMS customer base includes large enterprises and pharmaceuticals, retail and finance. OrchestraCMS SaaS contracts have a strong renewal history. And in recent months, more than 35% of the annual recurring revenue contracted by OrchestraCMS has renewed with three year subscriptions rather than the industry's typical one year renewal term. These renewals allow Bridgeline to further grow with contractual backlog and lock in the value of the OrchestraCMS acquisition. With OrchestraCMS and Celebros, Bridgeline now has over 200 customers compared to just 85 prior to the acquisitions and over $11 million in contractually committed backlog. And based on historical contract renewal rates, we expect over $25 million in recurring revenue over the next three years. Because OrchestraCMS and Celebros customers often make advanced payments of up to one year for their subscriptions, the transaction accounting will recognize a portion of revenue from the newly acquired SaaS agreements initially and SaaS revenue from these customers will increase over the next 12 months, as they renew their subscription agreements. Because of synergies and SaaS hosting and our partnership with salesforce.com, we expect to report increasing gross margins over the same period. Most importantly, we're excited to explore new ways to add value to our 200 customers with the expanded product line and to increase revenues with lower customer acquisition costs is resolved. We also expect our partnership with salesforce.com to attract new business and further reduce customer acquisition costs. This quarter, Bridgeline executed a private placement of approximately $10 million. The proceeds from the private placement were used to acquire OrchestraCMS, retire all of our debt and fund future operations. The private placement included over $20 million in warrant coverage, which is expected to result in additional cash proceeds for the company. In fact, over $400,000 of warrants have been exercised since the private placement. Bridgeline’s strategy and growth through acquisition is intended to continue through 2020 and the proceeds – the cash proceeds from this capital raise and the warrant exercise is expected to be helpful, confined future strategic opportunities. Thanks to recent acquisitions, Bridgeline now has several multibillion dollar pharmaceutical customers. One pharmaceutical, OrchestraCMS customer recently renewed their SaaS contract for a three year term valued at nearly $700,000. And Bridgeline now has over $650,000 in annual recurring SaaS revenue in the healthcare sector, including three top tier pharmaceutical customers in five major hospitals. Bridgeline won a new customer in the healthcare sector just this month with one of our products from the acquisition. Another important recent win that resulted from our acquisition is from one of the world's largest convenient store chains who increased their licensing contractual and contracted additional services, with the contract valued at over $300,000. Franchise’s brand networks and chains have long been a differentiating strength for Bridgeline and Bridgeline expects over $1 million in annual recurring revenue in this sector for the combined businesses. Bridgeline has added over $1 million in recurring revenue in the finance sector as a result of the acquisitions. This is in addition to the several finance and banking customers who have been longtime customers of Bridgeline and the company now has over $1,500,000 in contracted annual recurring revenue in this sector with most of the revenue contractually committed through 2021. Due to transition accounting of deferred revenue and the acquired SaaS contracts, Bridgeline will be reporting increasing amounts of revenue from the new SaaS contracts each month the first 12 months after the acquisition as contracts are renewed. Very little revenue from the acquisition is recognized in our second quarter and more will be included as Bridgeline each quarter until the end of the 12th month, at which time all SaaS contracted revenue will be recognized as Bridgeline revenue. We expect to reach approximately $10 million in annual recurring revenue for the current customer base and over 15 million in total revenue. Bridgeline will continue to evaluate contracting opportunities like Celebros, OrchestraCMS and we believe there are many great values in the $3 million to $10 million range that would be great fits for Bridgeline. And at this time, I'd like to turn the call back to our Chief Financial Officer, Carole Tyner who will provide more details of the financial results of the second quarter.