Ari Kahn
Analyst · Taglich Brothers. Your line is open
Thank you, Carole, and good afternoon, everyone. [Audio Gap] 2019 strategy to reduce customer acquisition costs and improve our bottom-line by taking advantage of the crowded marketing technology space in which we operate. There are over 5,000 martech companies, many of which are too small or needs to operate independently, but have excellent customer bases and technologies. Combining with the right business can enable cross-sale opportunities, synergies and delivery expenses for stronger gross profit, faster sales cycles and differentiation in the breadth of our product suite. We've reviewed dozens of businesses, and I'm excited to announce that this week, Bridgeline entered into an asset purchase agreement with SeeVolution, Inc. that includes a Celebros search products line and more than 80 ecommerce customers across the Americas and Europe. Celebros is an ecommerce search platform with artificial intelligence, natural language processing and machine learning that helps companies increase revenues by allowing products to be better found on their websites by improving search engine results and by enabling marketers to more easily promote key products. Celebros’ revenue, its high margin SaaS and the technology is based on the same Microsoft platform [Audio Gap] which creates synergies in the delivery of our combined product suite and opportunities for greater gross margins. The sales cycle for Celebros is much shorter than Bridgeline’s. And in fact Celebros signed multiple new customers in January this year alone. Each Celebros customer is a candidate for Bridgeline software, and most of the Bridgeline customers are candidates to buy Celebros. Celebros sales are often generated from its partnered network, which can greatly reduce our customer acquisition costs in addition to the improvements we expect from cross-sale between the combined customer bases. This quarter's revenues include the impact of the license nonrenewal we discussed in December of approximately $375,000 a quarter. The revenues from Celebros offset this impact and do so with a diverse customer base that has upsell potential. Future quarters will see the revenue improvement from the Celebros license agreements. Bridgeline has worked closely with Celebros throughout this process. And integration of the two companies is already well underway. To facilitate integration, Bridgeline has promoted Tom McGourty, our previous EVP of sales to the position of EVP of partnerships and strategic alliances. And he'll act as an executive sponsor for the combined customer base to drive strategic alignment and better serve our customers with this broader, enhanced product offering. We've added industry veteran, Brian Baloga, as our new EVP of Sales. Brian will work closely with Tom to create great momentum for the combine Bridgeline and Celebros products and customers. We still operate in a crowded market and there are other opportunities to grow our customer base and expand our product line. During our search that found Celebros, we've seen many exciting opportunities [Audio Gap] right first step and additional strategic opportunities may emerge in the future. In recent quarters, Bridgeline has acquired customers in several verticals including healthcare, finance, associations and manufacturing. Overall, we saw a trend in B2B ecommerce and internationalization that has led to this month's release of version 7 of our platform that includes a new feature set called unbound multi-store management. Multi-store management delivers easy-to-deploy localization for currency, taxation, inventory, compliance, and logistics. So, version 7 release along with the addition of the Celebros search product line gives Bridgeline great differentiating features for multinational companies including ecommerce especially in the B2B space. Our long-term partnership with a Fortune 50 company has yielded yet another win with a cold chain logistics B2B ecommerce site with a self service web-based platform for its healthcare customer base. Ease-of-use was the forefront of the deployment, allowing customers to connect to using their current credentials to order temperature sensitive packaging to promote unique client shipments of medical supplies, technical hardware, laboratory sensitive material and more. Our recent customer win is a manufacturer of office workspace accessories, who is using Bridgeline to evaluate strategies for increasing B2B online revenues and improve branding through its website here in North America and globally. Bridgeline's unique capabilities in the B2B space, including language and currency variants helped create this relationship, and our continued innovation will provide another value through the company's evaluation process. Bridgeline was selected by AARP and the UnitedHealthcare to launch a new site for the AARP longevity network. This site provides ready access to resources targeted to assist investors and entrepreneurs as they create breakthrough products for health technologies benefiting the 50-plus-year old audience. A U.S. retail business with over 40 stores in seven states and hundreds of brands has signed with Bridgeline to power its extensive online ecommerce catalog of apparel, footwear and accessories. Another new ecommerce customer has selected Bridgeline for its online fabric site that sells clothing materials with a product catalog that includes thousands of materials and requires multi-faceted search capabilities. And in, healthcare, Bridgeline was selected by an organization that operates several hospitals in the Northeast to help increase patient engagement. They intend to create a multisite, multi-language experience with content for self-help and self-education as well as blogs and position physician directory. Bridgeline's recent advances in our newly launched Unbound version 7 platform, including site variance and translation create opportunities to add additional value to this healthcare organizations initiative. In addition, in relying on our strong partnerships, we've worked together to launch a separate wellness focus site within extremely short timeframe to meet the regulatory requirements. And at this time, I'd like to turn the call over to our Chief Financial Officer for Carole Tyner, who will provide more details of the financial status of our first quarter.