Andy Smith
Analyst · Brian Tanquilut with Jefferies
Good morning and thank you for being with us. Our experience continues to underscore our belief in the long-term growth potential of our company. However, our near term operating performance was below our expectations. I’m disappointed that as a result we need to revise our guidance for the balance of 2015. We wanted to tail the reasons for this revision on this call together with a ways we are addressing our integration challenges. Before doing so, I want to reiterate that we are confident that this is a near term situation. And in ultimately, we will achieve our expectations with respect to the Emeritus merger. Our original conviction of long-term potential of the Emeritus transactions remains as strong as ever. We have made and we continue to make substantial progress in integrating Emeritus into our operations. This is allowed us to identify meaningful property level operating expense statements and we expect to significantly seed our aggregate third year cost savings synergy target. However, the integration process has also been disruptive and needed to driver of our two primary challenges during the second quarter. First, our occupancy loss and second, to a lesser degree our ancillary services rollout. We experienced to 90 basis points sequential decline in occupancy during the second quarter. This partly reflects the Q2 softness for the industry in general as evidenced by industry data. The industry showed a sequential decline of 30 basis points compared to our 90 basis points decline. Consistent with the balance of the industry, we experienced the continued elevated level of flu related move outs during the first part of the quarter. However, while we did see our typical seasonal pattern with net move-ins turning positive in June. Our overall result was lighter and was more muted than normal. This time from the ongoing integration of Emeritus, while there are a number of factors at play, I will point out the most important. First, people. Throughout the integration process, we’ve been pleased and we continue to be please with the retention level of management associates about the community levels. However, as we move from the third into the fourth wave of our integration process, we experienced increase turnover a key management personal in the communities themselves. This includes executive directors and sales managers. And this was most pronounced in the Emeritus communities. This integration has been difficult on these folks. It is required a fast-paced a lot of additional work a high commitment in a more sophisticated skill set. Obviously, vacancies in these key positions created some operational difficulties and hampered our ability to maintain and grow occupancy during the quarter. A significant amount of our occupancy [indiscernible] was concentrated in communities that experienced key management turnover. Second, we also had several integration challenges to work through in our marketing and sales programs. We completed the reflagging of our communities to the Brookdale name creating 1,100 billboards across the country to publish as our brands. That effort however created some short-term confusion with our referral sources and in the marketplace generally, which we believe affected our lead flow particularly in our smaller communities. Additionally, as we combined marketing activities in the one united effort, we focused on driving prospects to our call centers. With a benefit of hand side, we moved too far, too fast. With a result that our call centers did not adequately keep up with the increased volumes. In addition to our occupancy challenges, our second quarter rollout of our ancillary services platform into the former Emeritus portfolio did not need our expectations. Due to delays and obtaining regulatory approvals to expand our current services in a number of California locations. We are behind with our rollout plan in this major market. Now we are entitled to these improve – approvals but the stage is in frustratingly slow to process them. Outside of California, we are on plan as the number of communities being served. We have not built our caseload to projected levels and approximately 30% of these locations. This is due to integration related people issues. These two factors put us behind where we had projected to be for this business. We’ve made good progress in addressing these challenges. Most importantly, we have filled many of the vacant positions and we are seeing our return to more normal levels of associated attrition at the community level through improved training, on boarding, increase support, and as we near the end of this intense integration process. I’m personally grateful to those associates who worked so diligently during this time period On the marketing front, we have adjusted the lead flow to our call centers and have greatly improved the effectiveness of the call centers themselves. We are focused on providing the local markets with the support needed for outreach and for market awareness to improve lead flow generally and to deal with the local name changes. We believe that our marketing and sales adjustments are already making a difference. And our consolidated portfolio, we moved in over 8,300 independent and assisted living residents during the second quarter. And we have seen building momentum with positive net move-ins in both June and in July. For the ancillary services business, we expect to continue to rollout to the Emeritus communities to build our case load and to obtain the necessary license share approvals over time. In fact, approximately, 70% of our locations are meeting or exceeding their plan. As a result, we continue to expect to reach our year three CFFO revenue synergy goal of $0.14 per share in 2017 for our ancillary services programs. We’ve just reached the one year anniversary of the merger and we have made significant strides toward becoming a fully integrated company. Our systems rollout and the more technological integration activities are beginning to wind down. It was important to get all communities using the same systems, policies and procedures, particularly, given how underinvested Emeritus was in this area. Importantly, with the systems integration winding down, we can now began to assess more rigorous pricing rationalization through our markets as well as to apply our service alignment and labor management tools to Emeritus communities. Have you seen with legacy Brookdale, we expect these tools to contribute to stronger revenue growth and better cost control over time. While we’re running behind on our revenue underwriting assumptions at this point in time, we’re projecting significantly more cost synergy savings at community level than originally underwritten. Throughout the integration, our procurement team has been working with a nationally recognized consulting firm to analyze our cost structure and our expense savings opportunities. As a result of these efforts, we now expect that our year three property level cost savings will be significantly more than the original guidance of $0.12 per share. We continue our work on the physical plant improvement in the former Emeritus portfolio and we are on track to achieve our goal of renovating 150 Emeritus communities this year. We recently announced some top level management changes. As I worked with our board to assess our management team, it became clear that we needed to make changes as we take Brookdale to the next level. I appreciate Mark stepping up to provide added focus to our operational execution until we put in place a new Chief Operating Officer. We are proceeding through the recruitment process with our executive search firm and we’re excited about the prospects we are seeing for both the CFO and the COO positions. We will move as expeditiously as possible with a goal of completing our recruiting efforts by year-end. On the transactional front, we are in the process of disclosing of a select number of communities, they do not fit our long-term plans. In addition, our newly constituted investment committee continues its work to analyze and evaluate our real estate alternatives. This work will of course taken to account our current operating performance, our projections for the future and market conditions overall. Let me close by saying that the strategic thesis for the merger with Emeritus is still very much intact. It is true that the integration has been more disrupt than we thought and it is hampered our short-term performance. But the opportunities from the merger our in fact intact. Our vacant units they are an asset and an opportunity. They will be filled as they have in the past. Our opportunities gain pricing power by rationalizing local markets, it’s still there. And we know that our cost synergies will significantly exceed what we originally underwrote. This strategic intend of the merger was to build the first national senior living solutions company. To be the recognized leader with the largest market share, to be in a position to take advantages of changes in the healthcare landscape, to be the company other business just come to, to take advantage of an aging population. All of this is happening. We are in ongoing discussions with parties inside and outside the healthcare field to explore new business opportunities. We have a number of exciting pilot programs underway. We have a tremendous opportunity to expand the services we provide to our residents and importantly, to take those services outside of the confines of our real estate to seniors in the marketplace generally. We remain confident and excited about the many opportunities we have to transform our company as we move forward. Now, here is Mark to review our results in more detail.