Lee Delaney
Analyst · Wells Fargo. Edward, your line is open
Thank you, Chris, and good morning, everyone. I'm pleased to join you today for my first earnings call as President and CEO of BJ's. I look forward to executing against our strategic priorities and delivering value to members and shareholders. We have made significant progress in transforming our company and continue to believe in the fundamentals of our business model. The investments we made and the capabilities we built over the past four years enabled us to deliver consistent positive comps with margin growth. However, our results fell short of expectations in the back half of the year.Our priority is clear. We must grow faster. We'll do this by investing more aggressively into growth opportunities and accelerating those areas of our transformation that are delivering results.To help fuel our investments in the fourth quarter, we launched Project Momentum, a cost reduction program that will deliver at least $100 million of savings over the next two years. This work included a realignment of our organization to support our strategic initiatives and to remove duplicative work. We made these decisions from a position of strength and the savings will enable us to invest more aggressively behind growth opportunities.Our investments will be disciplined growth-oriented and anchored in our strategic pillars: to acquire and retain members deliver value to keep them engaged make it more convenient and expand our reach.Let me highlight, a few key areas of focus in 2020. I'd like to start with our omni-channel business, which is key to delivering the convenience members' demand and will be one of our highest priorities. This business grew nicely last year and in the fourth quarter particularly. We are investing in omni-channel for the long-term and believe our capabilities in buy online, pick-up in club and same-day delivery offer the potential for considerable growth.Members who leverage these capabilities skew younger and spend more. Importantly, we have an economic advantage here compared to others. We operate at a limited SKU warehouse environment with significantly higher average tickets. BOPIC sales tend to skew towards higher ticket items and about half of our BOPIC shoppers make additional purchases once they are in the club. We will continue to launch and aggressively market new omni services to delight our members and elevate the value of their membership. We expect our continued omni investments to attract new higher quality members, improved member engagement, drive trips and fuel our top line.Our second highlight is membership, the foundation of our company. We continue to invest improving the quality of our membership base. In fiscal 2019 we further reduced our reliance on trials which now represent less than 3% of our membership base compared to 10% five years ago. We've also increased our higher tier penetration through increased rewards members and the number of members that hold a BJ's Mastercard.In addition, we improved acquisition analytics and shifted our efforts into digital channels, doubling the rate of members acquired digitally year-over-year. As a result, we finished the year with record MFI and a strong retention rate of 87%.Notably, a higher quality member base should benefit sales over the long-term, as these members mature in their spend. In 2020, we'll continue to invest in new member acquisition, acquire younger members and continue to retain members by offering unbeatable value on quality products and services.Third, we are focused on curating the product and services that will enhance the value of our membership. We have a tremendous opportunity to enter new product and service categories, where we can offer great member value and deliver growth. For example, we're under assorted in key growth segments like healthy and organic products, plant-based foods, active nutrition, and multicultural items. We also offer considerably less assortment in general merchandise categories included: connected home electronics, DIY products, camping supplies, and sporting goods. We also lack a full range of services. We will be adding things like cellular phones, home improvement and financial and business services.The key question is how do we find space to carry all these exciting new products and services? The good news is we offer way more choice in center store grocery categories than our members need. For example, we carry 4.5 times the pasta and sauce compared to our wholesale club competitors. We have four times the amount of the deodorant. This extra choice does not fuel growth and leaves us overdeveloped in declining and non-productive categories. While we're taking the time to get these changes right, we've built the capabilities to move at greater speed.For example, we now have space optimization tools that will allow us to flex space in areas like seasonal goods in apparel, to make sure we have the right seasonal items and the right quantities at the right time. We're reflowing space to achieve a more consistent club experience, optimize productivity and allocate space based on demand. We are piloting these changes and we'll begin rolling them out in a measured way, but at a faster pace. Importantly, we expect this work to drive growth with minimal disruption. Our assortment work will enable us to accelerate our own brand's penetration, which currently stands at a little over 20%.From a services standpoint, we are making great progress and are pleased with our momentum in our optical and cellphone offerings. Members are responding to our new brands and outstanding savings. The cell phone offering is still new, we launched it at the end of Q3, but our members loved the unmatched savings and we're pleased with the early success. We'll be making additional changes in services in 2020 and see this area as a key growth driver for us. Our efforts here will be key to engaging our members, elevating the member experience and making BJ's an even better value.The fourth area is elevating our marketing, to ensure that members and prospective members appreciate our transformation and the outstanding value we offer. Our investments in data and science-driven promotional capabilities enable us to deliver highly personalized offers and targeted promotions with unbeatable value to our members. We'll continue to innovate with other personalized approaches and connect our marketing to support omni capabilities, drive higher tier penetration and expand spend per member.We plan to continue to bet on scale promotions that our members love. The high-octane program, where members can save on gas through club purchases is a great example. We launched it in Q2 and are very encouraged by the results so far. We'll also expand and build on our digital marketing capabilities, enabling us to engage with existing and new members across all-digital channels. Importantly, we will integrate and simplify messaging across all channels to ensure that members have a seamless and better overall experience.Lastly, I'd like to touch on club expansion. We remain confident in our ability to successfully open clubs and expand into new markets, as evidenced by our success in Michigan. We're eager to apply these lessons in existing and new markets and are building a more robust real estate pipeline to achieve our goal of faster club growth. As you may know, we closed two clubs in the fourth quarter. We continuously evaluate our strategic footprint to ensure it supports our growth initiatives and drives value for members and shareholders.As a result, we decided to close one club in Charlotte, North Carolina and one in Geneva, New York. These closures were based on a review of club performance, as well as real estate and market evaluation. We do not anticipate closing any additional clubs in the near term and we remain on track to open two new clubs in the first half of 2020, one in Pensacola, Florida and one in Chesterfield, Michigan.Before I turn it over to Bob, I'd like to note that we continue to monitor the coronavirus situation as it relates to our team member safety, member demand and supply chain challenges. We have taken steps to protect our team members, including an enhanced program of cleaning and hygiene awareness in all of our facilities, plus the cancellation of our operations leadership conference which was planned next week in Orlando. At this time, we foresee some shipping delays for minor portions of our summer seasonal items, but the full impact on our supply chain remains uncertain.In the short term, we are working to manage our inventory appropriately to respond to short-term member demand for some stock up items like cleaning supplies and can food. Given the fluidity of the situation, the guidance that Bob will discuss for fiscal 2020 doesn't reflect any impact from coronavirus.In summary, our transformation has been and will continue to be built upon investments and strategic decisions that will benefit the business over the long term. We've made much progress, but we still have much work and opportunity ahead of us. As I've said before, our top priority is to accelerate growth. We'll do this by executing on our strategic priorities. We remain committed to driving top line results, while delivering on our bottom line goals.With that, I'll turn the call over to Bob, who will review our results in more detail. Bob?