Edward Heffernan
Analyst · KBW
Great. Thanks Emily. Joining me today, as always, is Charles Horn, our CFO. He'll give you an update of the first quarter results. And then I'll come back on and update everyone with our 2018 full-year outlook. We'll keep our prepared remarks fairly short, so that we can have plenty of time for Q&A. Before I turn it over to Charles, I do want to discuss probably one of the questions we've been getting quite a lot of, obviously, with the whole issue surrounding data in Facebook and everything else. I think that folks tend to mistakenly lump us in as a data broker, and that's not what we do as a business. And so probably, the best way to explain it, I guess, would be to give an example of what we do as a company. So for example, let's say, Epsilon works with a major hotel company. And the hotel company might provide data about its own customers to Epsilon for use in developing and implementing some type of marketing and loyalty campaigns. It's key to note that these customers have already opted in through the hotel company itself. So this type of data is known as first-party or self-reported data because the hotel company's customers would have provided the information when they filled out their profiles for the loyalty program and, most importantly, given their consent for marketing purposes. Now what we'll do is we might combine that data with compiled data, such as demographic information from public records or transactional data, such as purchase data, to help the hotel company's ads or messages reach consumers who are most likely to be interested in that offer. The bottom line is these are overwhelmingly programs that are run using data that has already been opted in on behalf of the clients' consumers. And so from a data broker perspective, again, that's not what we do. There is a very, very small piece of Epsilon, which is less than 1% of ADS, where there are some third-party sales to outside players, but, again, it's de minimis and really doesn't relate to our business, whatsoever. So I think we've got lumped in with a bunch of other folks when, in fact, what we do is we overwhelmingly use folks' opt-in information for our programs. So with that, being said, why don't I turn it over to Charles.