Lawson Whiting
Analyst · Nadine Sarwat with Bernstein. Your line is open
Yes. I mean, look, in terms of -- if we're talking about the U.S. here for a second. Look, the -- if we're using TDS in the U.S. as the proxy for consumer health, it's pretty flattish, flattish to down. Obviously, that's been disappointing. We would have wanted it to sort of bounce back and expected some growth a little bit faster than it's coming through. But that just hasn't happened. So I do think something that it is new at least or at least new to me, but that we have noticed recently is how much the small sizes are driving momentum and share in the U.S. market. And the reason I bring that up is I think that's a nod to what we still claim, and I know where your headed, Nadine, but that -- we still think that this is largely a cyclical versus a structural change. And the reason small sizes are doing well is more because of the cyclical inflation and it's a consumer that's pinched, and I'm sure we're going to talk more about that. But I mean, the consumer headwind there of inflation and food inflation in particular, is still there. Pricing in tequila was the other one. Look, yes, as you said, Tequila has become more challenging in I'll say, in the last year that some of the big brands of a lot of them, including Herradura, El Jomidar into decline, and we're working very, very hard, obviously, to improve that. On the pricing side of things, though, it wasn't let me make sure I say this right. Pricing is down -- okay, pricing in tequila in aggregate is down 1.7%. So some of the -- and it's the big brands that have gotten a little bit more aggressive. Now 1.7 isn't super aggressive. I actually -- we sort of had some concerns, it was going to be worse. And if you look at TDF, pricing, not just tequila but pricing across U.S. spirits, it's only down 0.5 point. So I would argue rational heads seem to still be ahead of -- our competitors are still acting rather rationally. And while Tequila has gotten a little bit more challenging and a little bit more aggressive on price, it's just by a little bit.