Lawson Whiting
Analyst · RBC Capital Markets. Your line is open
Yeah. I mean, I think in terms of inflation, make sure I answer the right question, but I mean, the, there is some spirit -- there is pricing happening in the spirits category right now, that is stronger than it has been. I'll say in the last, I don't know, five years or more you, if you really try to pick apart Nielsen figure, then obviously this is a us comment. The spirits inflation is between one and two points, and we're going to be there too, maybe even a little better than that. And I would call that really on a global basis. That is a, that is -- it's almost been, I don't know if I'd quite be called a cultural change, but it has been a mindset change inside the Company really over the last year, not just the last quarter where we are pushing through low single digit, but steady price increases. And it's a goal to be able to do that, consistently over the upcoming years. And, and we'll see what the consumer reaction is. I mean, the consumer reaction right now, and other inflationary comments, I mean, gas prices going up is generally not great for the spirits industry. It's not great for consumer spending in general. We'll have to see how that plays out. I mean, so much of it is so recent that I don't really have any data to support that, but no, we've pushed through price increases in the U.S on Woodford, on Old Forester, el Jimador, Herradura, Chambord and really the, the vast majority of the Jack Daniels portfolio. So we are following through with what we said to you last quarter and still feeling pretty good about our position.