Good day and thank you for standing by. Welcome to the Brown-Forman Corporation Second Quarter and First Half Fiscal 2022 Earnings Conference Call. At this time all participants are in a listen-only mode. After the speakers' presentation, there will be a question-and-answer session. [Operator Instructions] Please be advised that today's conference is being recorded. [Operator Instructions] I would now like to hand the conference over to your speaker today, Sue Perram, Director of Investor Relations. Please go ahead.

Thank you, and good morning, everyone. I would like to thank each of you for joining us today for Brown-Forman's second quarter and first half fiscal 2022 earnings call. Joining me today are Lawson Whiting, President and Chief Executive Officer; and Leanne Cunningham, Senior Vice President and Chief Financial Officer. This morning's conference call contains forward-looking statements based on our current expectations. Numerous risks and uncertainties may cause actual results to differ materially from those anticipated or projected in these statements. Many of the factors that will determine future results are beyond the company's ability to control or predict. You should not place undue reliance on any forward-looking statements, and the company undertakes no obligation to update any of these statements, whether due to new information, future events or otherwise. This morning, we issued a press release containing our results for the second quarter and first half of fiscal year 2022, in addition to posting presentation materials that Lawson and Leanne will walk through momentarily. Both the release and the presentation can be found on our website under the section titled Investors, Events and Presentations. In the press release, we have listed a number of the risk factors you should consider in conjunction with our forward-looking statements. Other significant risk factors are described in our Form 10-K and Form 10-Q reports filed with the Securities and Exchange Commission. During this call, we will be discussing certain non-GAAP financial measures. These measures, a reconciliation to the most directly comparable GAAP financial measures and the reasons management believes they provide useful information to investors regarding the company's financial conditions and results of operations are contained in the press release and investor presentation. With that, I would like to turn the call over to Lawson.

Thank you, Sue, and good morning everyone. I'm pleased to share our second quarter and first half of fiscal 2022 results with you today. But before I do, we'll open up with a toast, a toast to the fact that after three and a half years, the U.S. and EU reached an agreement on trade in steel and aluminum and the EU will be removing tariffs on American whiskey on January 1, 2022. The tariffs have been in place longer than I've been in this role and as such it's been one of the most discussed topics of my tenure as CEO having been a part of our conversations in the past 12 quarterly earnings calls as well as the last three annual stockholder meetings. It's been an exhausting and expensive chapter in the company's 151 year history as we've been so disproportionally impacted by the tariffs compared to our competitors. We've remained strong and resilient as an organization and I believe we are very well positioned to deliver solid growth in the short, in the medium and in the long-term. That said though you can be certain that we look forward to the return of a level playing field for American whiskey in the EU and hope a similar outcome can very soon be achieved between the U.S. and the UK. So with that, let's turn our attention to the other headlines of our first half. First, our top-line growth remains strong driven by the reopening of the on-premise channel, the return of tourism and the cycling of the lower comparisons during the first half of last year, most notably in the emerging markets in Travel Retail. Second, we really do have pretty significant optimism about the health of the spirits industry and our business in particular. We continue…

Thank you, Lawson, and good morning everyone. As Lawson reviewed our headlines for the first half, I will provide additional details on our business results and our outlook for fiscal 2022 starting with the top-line. Reported net sales were up 9% in the first half of the fiscal year compared to the same period in the prior fiscal year. This growth was driven by favorable price mix, higher volumes and the positive effect of foreign exchange, partly offset by an estimated net decrease in distributor inventories and the effect of the sale of Early Times, Canadian Mist and Collingwood brands during the first half of fiscal 2021. The decrease in distributor inventory is primarily due to the supply chain disruptions Lawson mentioned and that I’ll address in more detail momentarily. From an underlying net sales growth perspective, we experienced broad-based growth across all of our geographic clusters of the U.S., developed international markets and emerging markets, as well as our Travel Retail channel. Starting with the U.S. business, which represents approximately half of our underlying net sales, for the first half of fiscal 2022, underlying net sales grew 6% due to higher volumes, as well as positive size and channel mix, Jack Daniel's Tennessee Whiskey was the largest contributor to growth, fueled by higher volumes and a favorable channel mix shift with the reopening of the on-premise channel. Recent trends observed by mobility and OpenTable reflect a stabilization in the on-premise channel just below their pre-pandemic levels. Consumer premiumization trends continue to propel our premium bourbons led by Woodford Reserve and Old Forester, both with their strong double-digit underlying growth rates, along with strong consumer demand for our tequila brands, resulted in higher volumes of Herradura and el Jimador. This growth was partially offset by lower volumes in the off-premise…

[Operator Instructions] Our first question comes from the line of Kevin Grundy from Jefferies. Your line is now open.

Great. Thanks. Good morning everyone.

Good morning, Kevin.

Hi. I was hoping you could spend a moment on the U.S. market, which is obviously your biggest market globally. When I look at the reported results, it appears that the U.S. declined in the second quarter, very strong first half of the year, but declined a bit in the second quarter. The year-over-year comparison looks similar in the first quarter relative to the second and understanding you're working through some supply chain issues. But maybe just spend a moment on some of the factors driving the deceleration in the second quarter. And then relatedly, perhaps you have an estimate for depletions in the U.S. and/or all channel retail takeaway. And then I have a follow up. Thanks.

All right. Hi Kevin. Let me step back as kind of we knew this question was coming a little bit. I want to give you a little bit of a longer story of what has happened with the Jack Daniel’s family and then also the impact on the rest of the portfolio really over the last two years. So, if we go back to fiscal 2021, just a reminder to everyone, this is a global state, but not a U.S. I’ll get to the U.S. sort of towards the end. But just as we look back to fiscal 2021, so the year that ended April 30, 2021, Jack Daniel’s Tennessee Whiskey sales were down 4%, but Brown-Forman Corp was plus 6%. So this was the year obviously that Jack Daniel’s Tennessee Whiskey with its huge on-premise presence around the world went into decline. I mean, I think the good news or the positive news out of that or the positive takeaway out of that was that Brown-Forman has now got enough legs under the stool that when Tennessee whiskey struggled a little bit, the company can deliver a plus 6%. So we felt pretty good about that. Now moving forward. Now moving into fiscal 2022, the on-premise business in the U.S. really started to come back in a stronger way sort of late spring, early summer and Jack Daniel’s Tennessee Whiskey came with that and had a very, very strong start to the fiscal year as you mentioned. But then at the same time as that is happening, the supply chain problems creep into our situation really in late spring, early summer and Jack Daniel’s Tennessee Whiskey was the first to really feel it. And so we drew down inventories at the beginning of the year, really throughout the entire…

No, it’s very helpful color. If I could just squeeze in one more and then I’ll pass it on. I suppose the other sort of obvious question is this unwelcome new COVID variant. So, I think any color that you can provide in terms of what you saw in your business in the month of November? What you’re seeing now, particularly in perhaps more channel sensitive areas that being on-premise, Travel Retail? Anything you can share there I think would be helpful. I’ll pass it on. Thank you.

I mean, if I’m honest, it’s been too soon to see anything, particularly in November. It’s just not impacting results right now in the on-premise, you all have seen the numbers. The on-premise numbers are actually pretty good in the United States these days. It’s not absolutely fine, but we have not seen degradation. I mean, I think – I don’t think, well, I’d be guessing. I don’t think the Omicron is having a big of an effect is really. I mean, I think the restaurants and the labor shortage and all the other challenges that the on-premise world is having that we’ve all experienced. I’m sure if you go out to dinner is having a bigger limiting impact on the on-premise really than variants on.

And then the only thing that I would add is over time to this last 20 months, our teams and our brands have figured out how to navigate through different levels of restrictions in different channels and we have figured out a way how to continue to get our brands in the hands of our consumers through it all.

Okay. Very good. Thank you, both. Good luck.

Thank you. Our next question comes from the line of Andrea Teixeira from JPMorgan. Your line is now open.

Thank you. Good morning. So, I wanted to just go back to the tariff relief. This is like something that will impact – I was surprised that didn’t bring, of course, you had a lot of different pressures on the cost side, but it sounds to me like keeping the margin flat with the form of benefit you have ahead of you, like can you parse out what type of pressures that you are having or you finding the need to invest more in pricing or promo or anything that we may not be aware of? And if you can give us like a little bit of color into 2022, into fiscal 2023 or calendar 2022. How are you going to be seeing that play out, that reinvestment being used for marketing?

Okay. So I’ll take that one and I’ll start with I think it’s great that you have the question out on the board on how we think about tariffs and the great news of three and a half years and that they have now been removed as of January 1. What is removed as of January 1 is the European Union portion of the tariffs. We continue to have tariffs on American whiskey brands for the United Kingdom. So with that, when you think about the information that we’ve put out previously, our European Union portion of that is approximately 80% and then where you think we are in the fiscal year that starts on January 1, which only leaves us four months of our fiscal year. We do have inventory in the markets that we have to work through. And then with the remaining months in our fiscal year not being the largest volume months then we don’t get like we said a modest positive impact in this fiscal year. And to your point on 2023, we are very excited about looking forward, but what for today and for what we need to be focused on is delivering to all of our shareholders the outlook that we just issued today, which is high single digits on both the top-line and the bottom line as we move forward. So, we’ve got to focus on delivering that, but as Lawson mentioned, we now are incredibly excited that this tailwind that has been a tailwind for – for this headwind that’s been a headwind for far too long is now turning into a tailwind.

Did that math – did you follow the math that we just – it just doesn’t affect much in this fiscal year largely because of the inventory that we got a March through before and so you know you’re only getting a month or a couple of months’ worth of benefit.

And as it relates 2023, we generally give that guidance as we get into the fourth quarter of this fiscal year.

No, that’s fair. Now, I did follow. Thank you very much for that clarification. And then the other thing I wanted to just double check, the glass shortages that you said they are better now. Could you give us an idea how – like how you are in terms of meeting that demand and as we go through the rest of your fiscal year, what are you embedding in terms of the impact going forward for the lack of the – we can probably do the math here on the depletions and I saw some of your SKUs down 26% in inventory, but as we look through the math, when we take a picture again at the end of the fiscal year, would you think that the second half would be still impacted or you see that kind of normalizing already by the fourth quarter?

Yes. As we mentioned in our scripts, we do believe that our glass supply constraints are easing. We are moving more now into the position of replenishing the supply chain and getting the cases to the market through every mode of transportation that’s available to us to get our brands again in the consumers’ hands. So, as it relates to how we’re thinking about it for the full year, we have that full – we have everything that we can estimate built into our full year guidance and we have said flat to slightly down, but really it is – it’s really all sort of coming around – we’re getting closer to flat. But I do think it’s prudent that we can play slightly down in the inflationary environment that we’re in and we’re seeing inflationary cost as we mentioned on grains and aluminum and energy and even for some of our wood. So again, just to be prudent, we established that guidance last quarter. We continue to believe that is the guidance to give though with a small positive impact of tariffs we are moving back towards closer to flat.

Thank you very much. I’ll pass it on.

Thank you. Our next question comes from the line of Vivien Azer of Cowen. Your line is now open.

Hi, good morning. Thank you so much for the color around the impact of the supply chain. I wanted to dig into that just a little bit more as it relates to your pricing posture, particularly in the U.S. Lawson we talked about like a renewed focus on pricing for the first time in eight years in this marketplace, but I’m wondering whether you had to adjust those plans at all given some of the glass shortages that impacted Woodford and non-core Jack variants. Thanks.

Yes, I mean – hi, Vivien. The supply chain impact on pricing I actually would call that relatively minimal. What we’ve been talking about, I think, in the last couple of quarters and I’ll bring it up again now is just as you mentioned, there hasn’t been a lot of pricing really, not only in the U.S. but globally in the world of spirits over the last really decade and we want to see more balance to that for sure both within volume and price. And so, I mean, I think as you’ve heard us talk about before, we’ve put a lot of money into people and into systems and really trying to grow our capabilities in revenue growth management and those become part of the story as to how we intend on getting our price up. In some cases, it just taken a frontline price increase to sort – so it’s sort of all-in with all the tools that we have. I mean, I think given the inflationary environment that we’re in right now, that we’re all seeing, it would certainly be a missed opportunity if we didn’t take price right now and so we are doing it. You’re not really seeing it in the numbers yet, it’s just – that’s just a timing thing. I think you’ll start to see it come through as we get into the latter half of this year and into next summer. And really trying to change the mentality even within the company to focus on value share, focus really on our super premium brands, make sure our innovation pipeline, all those things all add up together to try to get a better price mix balance and everything that we do. So, yes, so, I mean it is a bit of a mindset difference I think within the company that just really hasn’t been there as you – as I said for eight or 10 years.

Okay. That’s encouraging that you’re sticking with that posture. My follow-up question is on A&P spend, so heard you guys loud and clear, it’s to grow in line with sales. But if we look backward, A&P on an underlying basis, has grown ahead of organic sales for the last four quarters. So, as you think about the back half of the year and given the recovery that you’re seeing in international markets, are you thinking about any kind of geographic mix shift as you deploy those resources? Thank you.

We’re going to continue to invest, Vivien, where we see the opportunity for growth. And as you talk about the last four quarters and we’ve talked about this, and I know you understand it, it’s just the volatility of the actions that we took as we were entering into the pandemic, moved into the fiscal 2021 at a very slow pace with the cancellation of a lot of advance and sponsorships and concerts and – as they were closing down. And then as we got into the back half of the year, we started to invest much more heavily, so not only are we comping against kind of the easier comps in the first half of this year, we’re also investing it, I would call it the more – a more traditional seasonality balance across. But again with our top line growth, we are able to invest at a higher rate and we will put that back against the opportunities that we see and as Lawson mentioned with our strong growth that we are having in the U.S. on an underlying basis, of course, we’ll continue to focus on the U.S. But then to our emerging brand grades in the European division, when we look at just really the strong double-digit growth that they are creating, both from our super premium American Whiskey and our tequila brands actually, not – albeit on a smaller base that strong double-digit growth we are continuing to fuel the momentum there as well as our international markets, where we made adjustments in the early portions of the pandemic. Does that help.

It does indeed. Thank you so much. I’ll pass it on.

Thank you. Our next question comes from the line of Steve Powers from Deutsche Bank. Your line is now open.

Yes. Hi, good morning everybody. Thank you.

Good morning.

Maybe shifting back to the supply dynamics at play right now. I guess can you first talk about how the low levels of inventory that you called out exiting 2Q both in your own finished goods as well throughout the trade might be impacting the business into and through the holiday period. Just any incremental challenges versus normal you might be managing through? And then I guess, maybe even more importantly as things hopefully improve and it sounds like they are, I guess, can you talk about what success looks like for the second half, is it just being able to better keep pace with underlying sales demand or do you think you actually make up ground and at least partially rebuilt trade inventories as we progress through the second half set against what you laid out as your underlying sales growth guidance? Thank you.

Okay. So let me, I’ll take the beginning of it the impact in here. So, in terms of supply chain and how it’s impacting Christmas, I mean, it’s clearly it’s impacting right now. As I said, we have some out of stock problems in the U.S. that are uncomfortable and that we are trying to plug right now. We’re all working very hard to have that happen. Outside of the United States, the supply chain problems are not quite as severe, largely because they are Tennessee Whiskey led as opposed to the rest of the portfolio. And we’ve been able to supply those markets earlier on when we were tight. So it’s not really a Christmas, we’re not – so we’re not worried, but we’re less concerned about the international supply chain challenges right now. It is really a U.S. thing that needs to catch up. Look, there’s going to be some lost sales. We’ve said we’ve included it in the guidance, but clearly it is pinching us this year. The question is madly trying to get cases out-of-the-shelf right now. I mean, it’s – look it’s December rate and whatever it is, some of that, if you’re not there by now, you’re probably not going to get there, but I do think it will have some benefit though in the year-to-go period too. I mean so much going on in this year-to-go period as the comps get very, very difficult in Q4, but there’s also going to be some offset as we replenish distributors and retailers in the U.S. and really around the world also. So we’ll see, we gave the best guess we did in the guidance that we gave.

And I’ll just add on, we talked about our risk mitigation teams and strategies and Lawson already mentioned that we took the glass supply that was available to us over these last few months and focused on prioritizing Jack Daniel’s Tennessee Whiskey and we also prioritized markets that had a longer supply chain with transit time, so as – and we took every mode of transportation to prioritize getting cases first of Jack Daniel’s Tennessee Whiskey over to our international markets knowing that in the U.S., we still had the months of November and some of December to get those cases produced and with a shorter supply chain hopefully still out to the market into the shelf.

Yes, airfreighting cases of Jack Daniel’s into Europe is never that’s expensive. So that’s one of the things you’re seeing in the recent gross margin expectations. If we – we wanted that to be better at this stage. We did not expect we were going to be air shipping as much as we have. Thankfully, this is a carnival one-time thing and it’s going to get better in the year-to-go period. We won’t be in the place where we need to airship. I think we’re pretty much already past that now.

Yes, so that’s helpful. And I guess – so I guess my question and I know I appreciate you don’t guide to trade inventory swings. But when you talk about improving and things getting better and replenishment in the back half, is that replenishment to consumption, so that you can – your underlying demand accelerates to consumption and the inventories keep pace or do you actually think you can replenish trade inventory and actually run net positive on that in the back half?

Yes, I mean, at this point we are totally focused on working with all of our partners to continue to get all of the input materials that we need to navigate through the logistics challenges to get our inventory to the distributors. And then even at distributor levels around the world, they are also facing workforce challenges to get those cases to the market. So, there is a lot in the supply chain. I know you’re aware of that with others that you’re speaking with. But it’s just important for us right now to make sure that we are getting the cases extent that we can to the market and over the back half. And it will probably even a longer period of time than just the second half of our year to rebuild – to begin to fully replenish and rebuild our supply chain, but we are focused on getting those cases to the market first and rebuilding where we can.

Okay. Thank you very much. I appreciate it.

Thank you. Our next question comes from the line of Lauren Lieberman from Barclays. Your line is now open.

Great, thanks, good morning. Just two questions, firstly just carrying on this conversation about supply chain challenges, apologies, but how might you compare your out of stock situation to that of competitors at this point or you’ve been even the last couple of months?

I mean it’s – that’s very difficult to estimate in terms of out of stock on the retail shelf because the data is just – I mean it’s pretty tough to be able to get to that data. So, I actually don’t really know I – and this is a bit anecdotal. But we know every – that many competitors are having some of the same challenges that we are. I would, the one place you can look that I think it was interesting was about two months ago, the Pennsylvania Liquor Control Board published a list of all the brands that they had that they were going to limit to purchases of only two bottles and Jack was one of them, but as we’re – it was – it’s really the big brands, small brands don’t. I mean, they’re smaller, they don’t have – they’re not going to run out as fast or not turning as fast and so we were able to point – pinpoint while the big brands that we compete with a lot of them are all having the same problems that we are. I know it doesn’t perfectly answer your question, but...

Yes, and I think for us, the only thing we tried to do – we are seeing it a bit more clearly now. We did say it in the last quarter is we feel like for us we have an additional challenge with the extent that we had glass supply quantity and quality challenges. With that challenge, we had to utilize our finished goods inventory that we had stored in warehouses around the world to meet consumer demand while we were working with our partners to get a higher level of glass supply and so it’s just kind of net working through that gap in our supply chain. And so, I would say we went into logistics challenges created by the pandemic with lower inventory levels than likely some of our peers did. Again to Lawson point that is we don’t have their information. So it’s really hard to estimate that.

Okay, I understand. I guess one thing I’ve been thinking about is the degree to which scarcity ultimately benefits pricing and that’s inclusive of promotions and particularly in your categories, we’re not talking about laundry detergent here, right. So, I know you’ve been talking in the past about how you’ve invested in data analytics and revenue growth management capabilities. It may be premature to answer the question because I know or to even think about it, I know, pricing is really just going in the U.S. on Jack Daniel’s, but how do you think that – is it possible that the promotional environment changes? That consumers perhaps had gotten accustomed to buying Jack and Jim Beam for example on deals or have been weaned off of that over the last two years? I’d be curious to get your thoughts on that.

Well, I’d like too. I think what is – and really in the short term, I didn’t say this previous caller asked the question, but I mean there has been a reduction in discounting or promotional levels really, I mean, I think globally over the last few months and there’s no reason to put something on promotion if you’re edging on to having an out-of-stock problem and so that’s been the shortest term impact. But I mean a longer term have we reeducated the consumer a little bit. I think it probably is too early to make that call. But I do think that, look, I mean there is inflation and there is pricing coming through on so many consumer categories right now that consumers aren’t really going to have an option. I mean, I think, as so many of the brands and we expect to see the industry and we’ve heard comments from – even from other competitors that now is the time to rebalance a little bit the volume and the value trends.

Okay. And I guess, in that vein, I think, you spoke earlier on the call and in the past about spirits ongoing share gain from the expense of beer and wine, but something that’s been really interesting over the last couple of months is that as reopening has happened, you’ve seen more pressure from a category standpoint, significantly more, I would argue volumetrically on beer and wine. People as they shift back to on-premise, there’s – you drink less of the on-premise occasion, you think it more of as an occasion rather than every day when we were all locked in our houses. With spirits, volumes have remained pretty resilient. So any thoughts you might offer things you’re seeing in your consumer research that are driving that different outside of just this long-term trend of a share gain for the industry?

Yes, I mean, you bring up what I think is one of the more – most important sort of things that’s happening these days that we’re trying to measure and I’m sure you are too and that’s really is the U.S. spirits market, is it adding stepped up growth rate? It certainly was, as you mentioned for sort of the 12 months, the first 12 months of the pandemic, but now we’re in the second, we’re closing out the second 12 months and the trends that we’re looking at are still very strong on a two – particularly I’m just staring in two-year stack, which I encourage everyone to do that as opposed to the one years because I think within Brown-Forman particularly on a one-year basis, you’re going to be looking – you kind of get apples and oranges mixed up because we did not fall nearly as far as our competitive set at the beginning of the pandemic. And so our comparisons are a little bit more difficult now. So that’s why we’re internally really focused on that – on the two-year stack. But if I look at NABCA data, I mean TDS is still up there in the sort of low double-digit range and it’s not slowing down. In fact, three months is better than 12. So, I mean, you’ve got some real strong trends in spirits. It seems like it’s retained its share gains that it made during the pandemic and just the question is how long can it hold it. I don’t expect double-digit growth necessarily to hold forever, but it’s a U.S. spirits market that used to be maybe a 4.5% or 5% growth market, is it 6% or 7% now. I think we’ll see as the next few months and quarters sort of go by. But right now, it feels pretty good.

Okay. All right, thanks. I’ll pass it on. I appreciate the comments.

Thank you.

Thank you. Our next question comes to the line of Sean King from UBS. Your line is now open.

Hey, great, thanks for the question. I guess, with respect to capital allocation, is there anything that you can do to invest in having adequate glass supplies for future periods of outsized growth? Or is this really a transitory issue that is more related to the quality of the glass?

It’s the latter. It really is a transitory issue and as we are investing, I would say in extending partnerships broader across, those that do produce glass, so that we have a broader base to navigate any continued disruption that might be out there in the future. But from a capital allocation perspective, I think that it would be outside of our core competency and our best path forward is to just ensure that we have a broader network by which to source all of our materials.

Great. Thank you very much. I’ll pass it on.

Thank you. Our next question comes to the line of Bryan Spillane from Bank of America. Your line is now open.

Thanks, operator. Good morning, everyone.

Good morning.

Hi, Bryan.

Hey, I just had two, maybe just two more, I don’t know, clarifications or follow-up. So just this whole conversation that we’ve had earlier around I guess underlying sales versus reported sales than whether we can catch up at all some of the inventory. So, I want to make sure I’m hearing it correctly because you’ve given the revenue guidance on underlying sales, but it sounded to me Leanne in your response to Steve Powers’ question, just seems like we’re not quite sure. And there is a possibility that your – you’ll effectively under ship consumption, right? That underlying sales will still be ahead of reported, again, forgetting about currency, just because we’re still not sure if we can rebuild all of the inventory between now and the end of the fiscal year. So just want to make sure that I heard that correctly?

You did. Yes, it could carry into the next fiscal year. But our ambition would be to get as much of that replenished before the end of the fiscal year, but we do believe it will take a bit longer period than that. You did hear that correctly.

Okay. And then related to that, just the, your advertising spend is going up versus what you – what was in the original guidance and I guess my question is just if we’re having issues keeping product and stock, does it make a lot of sense to increase advertising like – does it – is it stimulating demand while there’s product scarcity, I guess, like does the advertising increase at all exasperate the problem potentially?

Well, I mean you look advertising is just got such a longer-term outlook than stimulating current quarter sales and I just – I probably wouldn’t go there. I mean we’re thinking more – I mean the algorithm or the guidance I think we’ve given around advertising expenses being largely in line with underlying sales is something not just for next quarter, but for the upcoming years. And so what – we are not thinking really we’re going to cut back based on the suppliers, the supply chain challenge.

Okay.

Yes because we do believe that is temporary in nature. And then I would just add, we just celebrated our first year with the global Jack Daniel’s Tennessee Whiskey make it count campaign. We’re continuing to invest in expanding that across Gentleman Jack and the rest of the flavors. Again, we believe this is a long-term endeavor and we’re continuing to allocate – reallocate dollars to broad reach media to continue to reach to consumers, but the Lawson’s point, it’s going to – it’s building for the long term.

Okay. And then just the last one and this is maybe more of a follow-up to Lauren’s question earlier is we’re at a point where we’re beginning to move maybe consumers off of price points right that were perceived as quote unquote a value, right, because prices are moving. Over time, is there an opportunity to also maybe introduce different pack sizes in order to maybe go smaller at a higher price per unit to drive some more revenue mix – revenue management like we’ve seen in maybe some other categories? Just curious, with the landscape kind of changing, does it create some opportunities maybe to create some value with maybe introducing some different pack sizes?

I mean, yes, part of revenue growth management, as you mentioned, we do – look the small sizes are big and profitable part of the business for us. I don’t know if you’re referring to the potential for the 750 to turn into a 700 in the U.S. that would be an opportunity. So, something like that could happen and I know a lot of people are looking at that right now. Yes, I don’t think…

Yes. That was the type of thing I was thinking of, some of these – some will change like a 750 to 700 mL could have some pretty material margin – positive margin implications. I’m just curious if there’s real room to have that type of lever, if you will?

Yes, I mean, look I don’t know, I have not – I’m going to give you a little bit of a guess and the Jack Daniel’s franchise largely plays in pretty much all the sizes that you can legally sell in the United States. But the other brands have less of that. And so you could see a little bit more introducing, say on a Woodford, which is a much more expensive product, the smaller sizes of 375, for instance, those kind of things can be important or more important.

And one of the things, it also too like as Lawson said, it’s going to be about the brand and the brand specifically and where the consumer is. And if we have opportunity where the product sets in the store then it’s something that we would take a look at.

Okay. Great. Thanks guys.

Thank you. At this time, I’m showing no further questions. I would like to turn the call back over to Sue Perram for closing remarks.

Thank you and thank you Lawson and Leanne and thank you to everyone for joining us today for Brown-Forman’s second quarter and first half of fiscal 2022 earnings call. If you have any additional questions, please contact us. Brown-Forman has been making spirits right since 1870 and we’d like to wish you all a safe and wonderful holiday season. With that, this concludes our call.

This concludes today’s conference call. Thank you for participating. You may now disconnect.