Thank you, Stuart. And good morning, everyone. Our fourth quarter results are detailed on Page 17 of your presentation materials.
Victoria's Secret segment earned record operating income in the fourth quarter as we continue to focus on our key priorities, growing in our core categories, investing in select key growth opportunities and emphasizing speed and agility. In the stores channel, fourth quarter comps were up 3% on top of a 12% increase last year, driven by growth in lingerie and Pink, while Beauty was about flat. Our holiday performance, although above last year, missed our expectations.
In the past several years, customer traffic has continued to shift into that Thanksgiving Day weekend and post-Christmas time period. Our November results were good, driven by a very strong Black Friday. Mall traffic throughout the December was very soft, and most mall retailers responded with very aggressive promotions. Conversely, we chose to protect our brand and did not pursue an aggressive promotional strategy. As a result, we likely did not get our fair share of mall traffic, which resulted in flat December comps on top of 11% comps last year.
The business was very strong in January, delivering an 8% comp on top of 17% last year, driven by strength in both semiannual sale and full-price selling. In the direct channel, fourth quarter sales decreased 1% on a 14-week to 14-week basis, as strength in bras, Pink and sport was offset by lower promotional selling during holiday and softer apparel sales. Our fourth quarter merchandise margin dollars increased across both channels with mixed merchandise margin rate performance. In the stores channel, the merchandise margin rate decreased versus last year, driven primarily by Beauty. In our direct channel, the merchandise margin rate increased significantly driven by increased full-price selling.
Turning to our full year results on Page 18. Victoria's Secret stores comp increased 7%, and Victoria's Secret direct comparable sales increased 1%. Total segment sales increased to $6.6 billion. The merchandise margin rate decreased versus last year in the stores channel, but increased in our direct channel. Operating income margin in dollars increased in both channels, with operating income dollars of 10% across the segment.
Looking ahead to first quarter. We will continue to focus on core categories of bras and panties. In addition, we're excited by our spring assortments. We will continue to focus on the balance between driving traffic in our stores and maintaining the integrity of our brand, while also working to balance margin dollar growth with rates. Our inventories are well positioned, allowing us to react as appropriate and to optimize our business. Additionally, consistent with Stuart's earlier comments regarding capital, we're investing in real estate and customer-facing initiatives to support current and future growth.
In closing, we are well positioned and are optimistic about our opportunities. We will continue to focus on executing with discipline, simplicity and speed.
Thanks. And now, I turn the discussion over to Nick.