Sharen Turney
Analyst · Stacy Pak with Barclays Capital
Thank you, Stuart, and good morning, everyone. Victoria's Secret earned record operating profit in the first quarter. We are pleased with this result, and I will begin my comments this morning by discussing what we believe have been the key drivers of our success. I'll follow this with the review of first quarter financial results and will then briefly discuss how we are thinking about the second quarter. So let's begin with what we have been doing to deliver our results. We continue to stay very focused on our core categories, bras and panties, coupled with a culture that emphasizes getting faster and more agile every day. We remained purposeful in our balanced approach between managing the business with optimism and staying conservative on our inventory and expense plans, and we are carefully bringing all of our work together in a well-told brand story across channels. We are telling that story through innovative products, steady newness, the right fashion and excellent in-store and online execution. Our customer connection has been critical to our success. We work every day to stay close to her and deliver an emotional and positive experience with every interaction. An example of our connectivity and our brand strength is our Facebook presence. We are the top specialty retailer. In fact, in March, our Victoria's Secret and Pink pages were the 2 most liked pages of all retailers, something we're very proud of. Finally, at the very core of our success are the people who make it happen each and every day. We have a seasoned and dedicated leadership team across all of our key functions. Our leaders have been in place and working together now for a number of years, and I feel very good about our talent from design to merchandising, stores, operations, marketing and really across the business, both in the home office and in the field. Now turning to our financial performance. Our first quarter results are detailed on Page 9 of your presentation material. In the Victoria's Secret stores channel, first quarter comp and total sales were up 19% versus last year, with total sales increasing to $986.6 million. This result was driven by strength across the assortment with fewer in-store promotions and on inventory levels that were significantly below our sales growth. Our lingerie business demonstrate balanced growth with bras, panties and sleepwear all performing well. We had a successful Valentine's Day weekend and offered customers newness throughout the quarter. This included new styles and fashion in many areas of the business, including the Incredible, Gorgeous and Dream Angels bra collections, as well as our innovative Incredible panties and Miraculous swimwear. Pink delivered another very strong performance with growth across the assortment driven by both base business and strong customer response to Pink's ongoing newness. We introduced a number of new Pink bras in Q1, and we are pleased with the progress and opportunities we see in this category. Our beauty business also performed well in the first quarter. Customers loved our fragrance and other new product introductions, and we continue to improve the beauty business integration and coordination with the balance of the store. We began this last fall with the co-launch of beauty and lingerie products through the Bombshell bra and fragrance launches and continued this in the first quarter with the Incredible and Dream Angels launches. As with prior quarters, in-store execution has been a key contributor to our sales growth, and we again achieved record customer conversion for the quarter. First quarter merchandise margin dollars were up significantly on roughly flat margin rate. Additionally, first quarter growth and operating margins both improved significantly and, combined with our top line, drove our operating profit up nearly 50% versus last year. Now let's review Direct's performance. First quarter sales increased 5% to $369 million. The top line was driven by strength in bras, Pink, swim and dresses, but that strength was partially offset by softness in other parts of the apparel business. Sales growth was also negatively affected by a very intentional strategy to reduce the number of days we were on promotion and to carry far less clearance inventory into the season. The gross margin rate increased significantly, driven by the strategy to reduce promotional and clearance selling, as well as the strength of these assortments, enabling us to drive significantly more business at regular price. Additionally, total expense leveraged so operating income dollars increased nearly 25%, and the operating income rate was up significantly to last year. Looking ahead to the second quarter, we will continue to do more of what works. We will focus on providing customers fresh, innovative products with high emotional content. We will stay balanced in our approach, executing with discipline, simplicity and speed. And we will be thoughtful in our inventory and expense plan, investing in customer-impacting initiatives that drive sustained results. In closing, we are pleased with our performance but see opportunities for improvement. Above all else, we will stay close to our customer and work to drive sustained, profitable growth as our top priority. Thanks, and now I'll turn the discussion over to Diane.