Earnings Labs

Bed Bath & Beyond Inc. (BBBY)

Q2 2017 Earnings Call· Thu, Aug 3, 2017

$4.81

+1.37%

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Transcript

Operator

Operator

Good day, ladies and gentlemen, and welcome to the Second Quarter 2017 Overstock.com Earnings Conference Call. [Operator Instructions] As a reminder, today's conference call may be recorded. I'd now like to introduce your host for today's conference, Mr. Robert Hughes, Senior Vice President, Finance. Sir, please go ahead.

Robert W. Hughes

Analyst

Thank you. Good afternoon and welcome to our second quarter 2017 earnings conference call. Joining me today are: Dr. Patrick Byrne, Founder and CEO; Saum Noursalehi, President of our Retail business; Jonathan Johnson, President of our Medici business; and Seth Moore, Senior Vice President. Let me remind you that the following discussion and our responses to your questions reflect management's views as of today, August 3, 2017, and may include forward-looking statements, actual results may differ materially. Additional information about factors that could potentially impact our financial results is included in the press release filed this afternoon and in the Form 10-Q we filed today. Please review the safe harbor statement that you will see on Slide 2. During this call, we'll discuss certain non-GAAP financial measures. The slides accompanying this webcast and our filings with the SEC, each posted on our Investor Relations website, contain additional disclosures regarding these non-GAAP measures, including reconciliations of these measures to the most comparable GAAP measures. Patrick, with that, let me turn the call over to you.

Patrick Byrne

Analyst

Great. Thank you, Rob. I'm going to be walking through this slide deck. I'll be calling out these slides as I go to keep people -- we're trying a new system this time because we're showing more slides with some animation because the story gets fairly complicated. So I'm going to try to move quickly and let you know where I am. On safe harbor, everybody has that. The Slide 3. The results on -- well, the combined results of Retail and Medici are -- well, the first step is to say, let's disaggregate them. And if you disaggregate them, this is what you're looking for on a -- oh, I'm sorry -- I'm going to say, these are the numbers, Slide 4 is what we're looking at for Retail results. We did keep growth up, but truth is, the numbers are a bit -- it's not obvious necessarily what's going on, but what's going on is the -- actually, our gross profit is doing well. Our expense control is great. What's happened is it became significantly more expensive to drive revenue than we had anticipated. Why that is happening is, on Slide 5, there's really 4 things going on you should know about. One, as described in my shareholders' letter, the main event is Google and SEO. Just in the interest, I give shareholders the same information that I give the Board of Directors. And nothing's an excuse, nothing's -- I'm not saying it's not my fault. It's just we try to be clear. You are the owners. And we try to be clear with you about what's happening in the business you own. Google did something that was a quite disruptive to us in Q2. Not complaining, they're a great -- actually, we're a big customer of theirs.…

Sam Noursalehi

Analyst

Sure. Yes. I just want to say that we understand the issue. We've heavily resourced the team. And there's 20-plus initiatives queued up that are due to be completed over the next month and tackle the issue. So we're confident we understand it and we're going to respond quickly.

Patrick Byrne

Analyst

And we did 17 projects in July to address this. And we got 24 in the next month. And we think we've always been good students of this. The problem is, you really can't anticipate what they're going to do. And so you have to figure out how to respond. And Saum and his crew is the king of this. So I think we're in good shape there. On e-mail migration. I'm not going to name our old vendor, but we moved to a great new vendor called Responsys this quarter. We -- I think, Saum, didn't we mention that a quarter or 2 ago we were doing this move?

Sam Noursalehi

Analyst

Yes, I think we did.

Patrick Byrne

Analyst

Responsys is much more capable of handling the mass customization, mass personalization, of which we are now capable, in a way that our old e-mail system could not. In the act of migrating e-mail systems, one has to be careful about how quickly one dials it up because you're warming up new IP addresses that Google and MSN people, Yahoo! and so forth don't know. And so in the act of migration, you have to be somewhat ginger in how you dial up the new system, and that cost us. Anything else you want to mention on that, Saum?

Sam Noursalehi

Analyst

I would just say that this channel has been -- yes, since the migration turned around and it was an investment, as Patrick mentioned, for a better personalization and faster campaign creation, which is going to be good this quarter and long term.

Patrick Byrne

Analyst

Thank you. Marketing tech migration, what do you want to say about that, Saum?

Sam Noursalehi

Analyst

So we actually mentioned this one as well last quarter. This is moving a lot of our digital advertising in-house. And it was an investment we started about a quarter ago. And we were -- and as I said in the last quarter's earnings, this is going to start paying off the second half of the year. And we're already starting to realize that. But it was an investment and we're -- so this month, we're starting to seeing great results and we think that will continue to get stronger throughout the year.

Patrick Byrne

Analyst

Yes. So without giving -- there's a new -- there's a whole new wave coming into the Internet -- world of Internet marketing. We have lived through, I don't know, like 5 or 6 kind of generations of digital marketing. And there's a new generation based in machine learning that's hitting the marketplace. And I think that we're pretty -- well, I think we were quite early in getting -- in applying these and adopting these technologies and refining them. Don't want to say more than the systems we are now hooking up to machine learning are having very nice results. And we think that it's great that there's this new generation. Sometimes we're sort of leaders of the pack. A couple of the generational changes we missed and we've played Johnny-come-catch up, Johnny-come-lately. This time we are back sort of in the early stages and we're hiring unbelievable talent. We're just hiring unbelievable talent like we've never been able to access from great companies in Silicon Valley and Boston and Washington State, great talent. PhD-type folks are joining us who can really take this to the next level. And then lastly, what's going on is Wayfair. And look, when I tell you about Wayfair, I don't need letters saying, oh, stop telling us to short Wayfair. I'm not telling anyone to short Wayfair. Do what you want. I think that it is -- it's appropriate to tell the shareholders the same thing I tell the board, which is, it's kind of silly at this point. There's an elephant in the room. It's silly at this point not to talk about our competitive position vis-à-vis Wayfair given that they have just come in and so heavily dominated and I would say distorted the marketing landscape in an unsustainable way. Moving…

Jonathan Johnson

Analyst

I think this digital locate receipt is a fantastic opportunity. We rolled it at the end of Q2. We had minor revenue. We're going from 0 to something shows there's a business there. If people have hard-to-borrow stocks, they can now monetize them significantly. And if people want to short hard-to-borrow stocks, they now have a way that they can borrow them with surety that they will be able to settle the trade, which is what any short seller should want to do.

Patrick Byrne

Analyst

Right. Okay. So with that, we're on Slide 25. We'll go to questions. Jonathan, why don't you emcee the questions.

Jonathan Johnson

Analyst

Yes. We have a number of questions that have been e-mailed in. I've got a handful of slots of shareholders, and we appreciate they are asking questions. I think it's been addressed in the presentation, but I'll bring them up and Patrick you can let us know who should answer that. So one of the first questions is, relates to the retail business. The Q2 -- is the Q2 performance a reflection of your current brand or an outlier? And if it's an outlier, what will have to occur in Q3 to improve sales? Saum that's probably a question for you.

Sam Noursalehi

Analyst

Yes, sure. As discussed, there's really 2 channels that were our challenges for this quarter. I don't think this is a continuing change, this is an outlier. One of those has been turned around and the second, in the latter half of this quarter, I think, we will have got to in a good position.

Patrick Byrne

Analyst

Well we already -- we can say that our -- things have already come back a few points in the right direction, quarter-to-date. Things are reversing coming back. And I think in another few weeks that starts -- that come back becomes more pronounced. But we have arrested the decline and are moving things in the right direction now.

Jonathan Johnson

Analyst

Right. There's a similar question on sales trends and it has to do with search engine optimization. In Q2, were others like Wayfair and Houzz bidding off the curve? Or to drive on profitable sales gain and -- if so how did we deal with that?

Sam Noursalehi

Analyst

Yes, they're continuing to spend heavily, you've seen the amount of funding, for example, Houzz raised. So they're aggressively spending. We feel like the investments we're making with in-house marketing tech are how we stay competitive and do well against them.

Patrick Byrne

Analyst

Yes, Wayfair, we know Wayfair is running 7x to 10x as many commercials as we are. And we know that they're spending 4x, or whatever that number was, 3x or 4x as much. So we know that they are -- what they are doing. But we've seen other competitors come and do this and eventually they run out of cash. But we kind of -- I wouldn't say rope-a-dope but when they do this, at some point it becomes irrational just to go and compete against them and throw away $200 million a year with them. So we tend to rope-a-dope when we have a competitor come along and doing this. And so far, none has proven sustained -- sustainable. And I'm speaking of Wayfair there, Houzz is a great company. I'm speaking of Wayfair there. Go ahead, JJ.

Jonathan Johnson

Analyst

Next question has to do with artificial intelligence and machine learning, which are the buzz and there's kind of a series of questions, what are we doing with AI and machine learning to drive sales? Do we -- are we're going to have material CapEx costs to develop technologies? And do we ever think about investing in AI or machine learning companies, like we have in block-chain companies?

Patrick Byrne

Analyst

I'll start the answer. I'll start and then turn to you. We are making efforts in AI, which Saum will expand on. We have gotten fantastic talent, Ph.D. talent into this area. It's one of the things we have to build the system and then start plugging it in. And we have built it, and we are now plugging it in, or have been plugging it into live systems for a month or 2. Saum -- and the experience is good, Saum can expand on that. Before he does, on CapEx, no there's no significant CapEx associated with this. And -- because most of it we're doing in the cloud, there's really cool ways to do this in the cloud, customer data platforms, CDPs, it's kind of a field that didn't even exist 3 years ago. Now CDPs are prevalent and we've gone to working with them. Investing -- if the right company came along and we used its product and thought it was good, you could see us make an investment in an AI company but not searching for one. Go ahead, Saum, now why don't you expand on what it is we're actually doing with AI.

Sam Noursalehi

Analyst

Sure. Yes, I think we're ahead of the curve here. As we've already mentioned on marketing, we're using it heavily for in-house systems as well as personalization, both in marketing and on our site and e-mail. And literally, there's always a buzz, a tech buzz term that comes along every few years. I think AI is one that actually is game-changing and will change the whole industry. And I think we're investing it in literally every department you can think of, from customer service, supply chain to marketing. So it's...

Patrick Byrne

Analyst

And what's nice is, we're not really behind the curve. As some revolutions have -- as some evolutions have caught us off guard, and we played catch-up, we're not playing catch-up on this. We're -- we've been aggressively postured in this and are not far behind. I mean I think, actually by the end of the year, we like to think -- we've been telling ourselves, say 9 months ago, that we were probably had fallen to -- we're in the top 15 or 20 companies in the world in digital marketing but we had fallen off the leading edge. And the goal is, by the end of this year, to be back in the top 2 or 3 firms in terms of our expertise in digital marketing. And I think that, that is a fair claim and I think that we will be there. And in other words, we're making progress up that quickly. And we know as we -- even by talking to our only suppliers, we get a general sense of where the industry is and the understanding is, we're well ahead of, by far, the median in the industry.

Jonathan Johnson

Analyst

Right. International sales, anything to call out here? Can we expect any new countries to be added? Tell us a little bit about international?

Patrick Byrne

Analyst

International and global, in general, is now growing. I think year-to-date it's around 40% and it's accelerating. I think we are finally -- we have a great fellow, Ali El-Husseini, Vice President, running it. And it is -- he's really been focusing on getting the logistics right. We have a large -- we're within days, no reason I can't announce this, we're within days of being able to accept any currency or essentially any currency in the world. And we -- there are -- there is a country that we are attacking -- there's an area of the world that we are planning on attacking aggressively and have a very aggressive marketing campaign created to attack that location, and you'll see it launching within a matter of weeks.

Jonathan Johnson

Analyst

Al right, thanks. Mobile, what are we doing to improve mobile? And how is our mobile sales?

Patrick Byrne

Analyst

A lot to report here, Saum, why don't you take this?

Sam Noursalehi

Analyst

Mobile is doing really well. Conversions up significantly year-over-year and we're investing heavily here, it's just continuing to grow.

Patrick Byrne

Analyst

Yes. It's really -- it's amazing how the younger you'd go down the -- more and more people are comfortable not just shopping but purchasing mobile.

Jonathan Johnson

Analyst

Good. On the growth front, sales growth, are there any categories, in particular, where we've seen good growth compared to others?

Sam Noursalehi

Analyst

There are some, I'm not sure we want to call them out. But generally, in the home space we're seeing nice growth in some particular subcategories within that.

Patrick Byrne

Analyst

As our brand is consolidated around this message of, dream homes for all, that's having -- that's driving the effects Saum described.

Jonathan Johnson

Analyst

Good. Bitcoin, and it's been in the news, it's value's increased, there's a question if we see material change in the volume of retail sales of Bitcoin and have we changed -- has Overstock changed its strategy on how much of Bitcoin revenue we keep in Bitcoin?

Patrick Byrne

Analyst

We have seen a material change, in part because of everything in the news it spiked and then it settled back down to about $50,000 per week. And we have changed our strategy on accumulating Bitcoin. We've gone from keeping 10% of what's spent with Bitcoin to keeping 50%. In Bitcoin, we just got board approval for -- to keep 50% of what is spent in Bitcoin or in other cryptosecurities. I mean we can keep it either in Bitcoin or in some assortment of cryptosecurities. So you'll see a portfolio emerge there. We've had there -- had some good luck with some of our -- we've been storing some coins from counterparties for a couple of years and they've turned out -- they've grown up nicely. Anyway, we have some nice gains in the coin department.

Jonathan Johnson

Analyst

Talking about coins, someone's asked, how should we think about the differences between Bitcoin and Ethereum and do the Medici portfolio companies stand to benefit from both cryptocurrencies? I can address that if you want me to, Patrick.

Patrick Byrne

Analyst

Go for it.

Jonathan Johnson

Analyst

So Bitcoin and Ethereum have different benefits. Ethereum is a bit quicker to use. Bitcoin is more of a public blockchain. I know in our portfolio companies, we have companies that focus on one or the other and companies that focus on both. For example, another t0 platform, on which Overstock digital securities trade, uses both the Ethereum blockchain and the Bitcoin blockchain. The way to think about them differently is, Ethereum can do more transactions more quickly than Bitcoin can but we like them both.

Patrick Byrne

Analyst

And there's another solution that the purists like, which is a middleware -- a middle layer called MultiChain, that can -- it's grown out of the Bitcoin open source community and it's a layer that can handle the high volume and then you stamp on the back-end they stamp to say, Bitcoin. So there is a solution emerging from the Bitcoin world to this -- to the speed advantage of Ethereum or other blockchains.

Jonathan Johnson

Analyst

That's correct. In the recent, I think recent fork and Bitcoin and Bitcoin cash is part of that solution. There is a question tell us about the new investments that Medici has made? What do they do? And should we anticipate more investments in the near term?

Patrick Byrne

Analyst

Why don't you take that Jonathan?

Jonathan Johnson

Analyst

Okay. Well, we've made 2 investments since our last call, one is Symbiont. Symbiont is a great company based in New York. It's got an encrypted distributed ledger platform that allows multiple parties to reach consensus quickly. We like it's management, we like it's technology. It's currently receiving recurring revenue from a private equity trading platform that operates in Asia. It's got a deal with Delaware to put corporate records on the blockchain, both Medici and then later Overstock are going -- plan to take advantage of that. And it has a proof-of-concept that's working on for smart truck contracts and loan settlements. So Symbiont, we like it. We've made a modest investment for a modest percentage. Patrick, do you want to say anything else about Symbiont before I talk about Spira?

Patrick Byrne

Analyst

Just a great firm. I know the people well, Caitlin Long from Morgan Stanley, one of the real theorists and big minds in the blockchain space is over there. And a good firm, I'm very happy we're -- well, what I say is, there's really 4 significant firms in the -- well, its 4 firms I think of in the "blockchain meets capital market" space: t0, Symbiont, R3 and Digital Assets, like masters. I think that Symbiont and t0 have been making real honest-to-God progress at commercial products. You'll see that Symbiont has a deal with Delaware, where they can start doing blockchain corporate registration. So this is, I think these are the 2 firms that are getting things done in the world of "blockchain meets capital markets" and we have formed a -- it's nice that we're working together and we own a little stake in them.

Jonathan Johnson

Analyst

Right. And we see possibilities of other of the Medici portfolio companies, perhaps licensing the Symbiont technology. Again, we think there are a lot of good network synergies that come out of the Medici portfolio. The other investment we made is in a Utah company called Spira. It is a full spectrum payments company. We think it will be a critical piece in rounding out our portfolio of payments companies and will help solve some serious problems that the other portfolio companies have in complying with remittance laws, U.S. remittance laws. We really think Spira's platform has the potential to expand the reach of cryptocurrency, to Main Street merchants in the U.S. And again, it's another company we like a lot, and we have a little bit bigger stake in it. And as far as anticipating more investments in the near term, I think we're not looking aggressively for investments now. We like our portfolio, we may exercise an option we have to do another crunch with one of our portfolio companies. But it's not an obligation, it's an option. I mean when good investment opportunities present themselves, we'll look at them hard, we're not in a heavy search mode on investments right now.

Patrick Byrne

Analyst

Yes, we'd expect unless something sweet came along, nothing before the end of the year. Unless something really sweet came.

Jonathan Johnson

Analyst

Another question, it seems like cryptocurrency is having a greater time scaling than anticipated. Do we agree? And if so, thoughts on why that might be? Patrick, do you want to comment on that or would you like me to give an answer?

Patrick Byrne

Analyst

Well, I'll take the first question. I assume they mean it's taking longer to have pick up than anticipated, could be on currency what's going on is 95% of Bitcoin people are just sitting on, they're hoarding, only 5% is trading. So that is -- that has surprised me, I thought that people would be spending more. Other than that, Jonathan, why don't you take it.

Jonathan Johnson

Analyst

I think, it's going to take some time. There's certainly a network effect. You need consumers comfortable with holding and then spending Bitcoin, and you need merchants comfortable with taking it. I do think that it may happen more quickly overseas, Japan has recognized Bitcoin as a currency. It hasn't happened as much -- it hasn't happened in the U.S. But we do think, with our investments in Bitt and Ripio and Spira, that we will be part of the acceleration process for acceptance of cryptocurrencies.

Patrick Byrne

Analyst

I'll add one comment on that. There's a -- on the subject of cryptocurrencies, all coins, not just Bitcoin, I think I should mention that there is a -- we're days away, I think, from a significant announcement in that regard, a highly significant announcement, I think it'll probably get global attention, actually. So it's a good question, deserved an honest answer, and the honest answer is we -- I think we're going to do something very significant in the days ahead you'll be reading about. I [ don't ] mean like next week.

Jonathan Johnson

Analyst

Yes, I think it is a big deal. Something that Medici development team was very excited. It was their idea and they're excited about participating. And we think it's going to be good for cryptocurrencies, in general, and we think it's going to be great for Overstock. Here's another question, Patrick, Staples is going private, the Nordstrom family is considering taking Nordstrom private. Is it time for Overstock to reconsider or consider going private?

Patrick Byrne

Analyst

I think that's a good question. No, no, I think that that's a great question. I think the answer is, yes. I think if I get to the end of this year and the market does not see the value that I see, I think that it is time to -- I think that if we get to the end of the year, you will see -- and there isn't some different understanding of us in the market, you would see something strategic takes place. There's lots of strategic opportunities for us. We are -- for a lot of the people who see them -- basically, in the last quarter, because Amazon is buying Costco. Suddenly, all of corporate America seems -- not all of corporate America but a lot of corporate America seems to be freaking out and seeing themselves disrupted by Amazon. And there are industries that you -- are obvious candidates, like brick-and-mortar, but there are other industries that were not at all be obvious to most people. Oh, I said Costco, I meant Whole Foods, sorry. Other corporations are freaking out because they see Amazon coming down the path of disrupting them, and they're not companies that, I think, the market place understands they're in that path. For those companies, what we have built can be a tremendous solution. And they're companies who, in my view, couldn't build this in 50 years, couldn't build the technology and the sophistication and stuff. So we're a wonderful answer to those companies. However, it may be an answer to their competitive threat. However -- anyway, the short answer is that either something strategic in that direction or going private, I'd be very interested in going private. And probably looking for the right partner, have some ideas. But I'd be very interested in going private at the -- at or before the end of this year, in the absence of some major understanding in the marketplace of what we're doing.

Jonathan Johnson

Analyst

Okay. Here's a question that's come in about t0 digital locate receipt, how should we think about revenue generation as it gains inventory? Give us some sense of the size, the market potential size for [ VORs ], Patrick?

Patrick Byrne

Analyst

Just very rough. I mean we don't have enough experience to say. But I think, you should probably -- I think if we get x in inventory of equities, and there are normal distribution of easy to borrow and hard to borrow. I mean we don't have enough experience to say, but I'm kind of -- for the moment, thinking 1%, 1% of x. If we have x in inventory, we should be generating 1% of the x's revenue to t0. And the size of the opportunity is nothing less than 75% of the revenue of 1 prime broker, 1 massive prime broker whose name everybody knows. 75% of their revenue is for stock in securities lending. We -- so that's the -- I mean it's unbelievable in size. This is the best use of blockchain I've ever seen, because it addresses exactly the issues that regulators have, that short sellers have, that prime brokers have. I don't want to be sued if this turns out to be wrong, I think the capacity is 1% of x, is basically -- if we theoretically got somebody putting in $1 billion, I think we should be generating $10 million through, essentially the bottom line of t0. There's so -- and I think there may be possibilities well beyond that.

Jonathan Johnson

Analyst

We've been going an hour, we've got another...

Patrick Byrne

Analyst

I can tell you, I just came from the offices with somebody with about $150 billion who're trying to talk into this. So we're having meetings with people with large amounts, and they're not the only one with vast amounts of equities that can be fed into this system. And the real virtue of this is going to be so much better for the pension funds of America, everybody knows about this pension crisis, imagine a tool that lets them scoop back from the prime brokerage system, a bunch of the wealth that they aren't seeing. It can be a tremendous boom for the -- for pension funds.

Jonathan Johnson

Analyst

Patrick, we've been going about an hour, we've got about a dozen questions. I'm just going to try and go through with some pace. Two or 3 years ago, you talked about Overstock offering a streaming video service. What's the status of that? And will it be introduced soon?

Patrick Byrne

Analyst

Yes. We ended up diverting all the resources -- that was the same time that sort of the Bitcoin explosion hit, and we've diverted huge amount of resources into Medici. That said, Saum is working on this project, Saum, what do you want to say about it?

Sam Noursalehi

Analyst

Yes. We've found a -- I don't know if we want to call out the party, they're a very...

Patrick Byrne

Analyst

Don't [ change ] the system.

Sam Noursalehi

Analyst

Okay. It's a very large partner to work with. And we're doing work on this, we can expect something in Q1.

Jonathan Johnson

Analyst

Overstock has been part of the NASDAQ pilot program, where the spread's on the bid and ask prices are a $0.05, rather than the $0.01. There's a question: What benefits that we concluded as being part of this pilot program?

Patrick Byrne

Analyst

Well, I'm familiar with 2. You want to go for it?

Jonathan Johnson

Analyst

If it's okay, I'd like to take the first cut at it. First, I'd say, NASDAQ chooses who is in these pilot programs. They selected us without asking us. We asked if we can be removed from it, we were not removed. So really we have no say, whether we're in or whether we're out. And because of that, we really haven't researched whether the benefits are detriments because either way there's nothing the company can do about it.

Patrick Byrne

Analyst

I would also point out that we were -- a handful of companies were selected for this and a handful of companies were selected when the SEC tried eliminating the -- test a pilot program to eliminate the uptick rule, and a tiny percentage of companies were selected for that. And in both cases, we were selected. They ran 2 lotteries and we won them both, which is to say we lost them both. So I've always thought that's a little odd. Whenever they have -- anyway, Jonathan, you -- get back to you.

Jonathan Johnson

Analyst

I would concur, and I think the -- being exempted from the uptick rule, right while we were fighting market manipulation was more than a little odd, if you ask me. Next question is, Patrick, can you identify what makes Overstock an undervalued long candidate with these, what our shareholder has termed "bargain basement stock price in the marketplace" today?

Patrick Byrne

Analyst

I don't really -- it's not my job to tell people what's undervalued, what isn't, do your own trading. I'm just describing to the owners, the business they own. I'm not going to sit making arguments that, oh, we're undervalued and you should buy it. Going the other way, I'll just tell you the facts, you decide what to do yourself. But, doesn't mean I can't. They're obvious. If one looks at to me, I've said for, like, 15 years. Internet companies should be looked at, primarily -- if you're not going to do them off earning, it should be of contribution margin, which we call nectar. Your -- because everybody has different business models and they run with [Audio Gap], all models are different. They grade the first line on everyone's income statement that is the same, that is apples to apples, because when you get to gross profit minus marketing expense. And I think that people should value internet companies, the highest you should go up the income statement is value is a multiple of that number. And the lowest you can go down is value is a multiple of earnings, but any measure that isn't of one of those 2 things is nonsense. So the contribution dollar multiple is, maybe a place, if I were to suggest people start looking at modeling, that's what I would do. Because that's really -- when as you're running the business what you need to focus on the contribution dollars than your corporate expenses.

Jonathan Johnson

Analyst

All right. Is Overstock continuing to shift to home and garden goods? Saum, maybe you could address that.

Sam Noursalehi

Analyst

Yes, we are and that's where our customers are gravitating, especially with our new focus there. But a lot of the margin improvement you see is actually operational improvements that are showing nice improvements.

Jonathan Johnson

Analyst

Okay. And has there been a change in our promotion strategy?

Sam Noursalehi

Analyst

I'd say, yes, more recently, I think, we're getting a lot better at the right offer to the right audience and it's another area we're leveraging technology to make the right offer to the consumer.

Patrick Byrne

Analyst

I would like to pile in on that a little bit, Jonathan. So the average order size has continued to increase this quarter. I think it's, what was it, $1 95, Rob?

Robert W. Hughes

Analyst

We don't disclose that, it did go up 4% this quarter, we did say that.

Patrick Byrne

Analyst

We didn't? Well, anyway, it's high -- I think it's an all-time high. And that does reflect mixed shift. But to Saum's point, Saum has led the company in reorganizing along very incentive-driven teams, and it's just amazing what these teams, in different parts of the supply chain are doing to drive cost down, to squeeze cost out. It's really been a wonderful evolution in the company that Saum has driven.

Jonathan Johnson

Analyst

Good. Good. Has Overstock made a decision about whether to divest or raise capital into Medici? And why does Overstock feel blockchain technology is worthwhile to its investors? Patrick, would you like me to address that.

Patrick Byrne

Analyst

I'm reading this -- well, yes, I was just -- okay, it's kind of vague to answer for -- or it's, how do you boil the ocean but, go ahead, Jonathan.

Jonathan Johnson

Analyst

First, I'll say we do think blockchain technology is revolutionary, what the Internet did for the free and nearly -- nearly free and nearly frictionless transfer of information, we think blockchain technology will do for free and nearly frictionless transfer of assets, and assets includes currency, it includes identity, it includes stocks, equity, it includes a large -- you can define assets broadly. We think its -- that blockchain technology will be -- will change the world as much or more than Internet. And being at the front of it and giving a good look at the companies that are changing the world, we think it's a great value to Overstock's shareholders. As far as divesting or raising capital into Medici. We will be looking over the next several months of raising capital. We're not looking at divesting any kind of spinoff, we want to do it in a way that's tax advantageous to our shareholders. And that, we have not held Medici long enough to do that in such a way, but we are looking at raising money, and hope to be able to raise money in the next several quarters. Here is a question that we've had asked, I think each of the last 2 calls. Is it possible for Overstock to convert its Series B preferred stock into common stock? It is very thinly traded and loyal shareholders who contributed to the historic offering would be grateful if we would convert it to common stock, is the question. Patrick, if I can answer that. That's not possible. We can redeem it for a period -- for 3 years from the offering. We cannot convert it into common stock. And at this point, we don't have an intention to redeem it.

Patrick Byrne

Analyst

Okay.

Jonathan Johnson

Analyst

Yes. And then there's other question. Similar question on what we answered on the value of -- shareholder value of the tech and blockchain investments. I think we've adequately addressed that. Those are the questions that have come in, Patrick. And I think we've addressed them all.

Patrick Byrne

Analyst

Great. A lot of a -- couple of dozen questions, a lot of material. Thank you very much. We've -- it's tough when and -- well, Saum, do you want to say anything in closing first?

Sam Noursalehi

Analyst

I would just say that we, the one challenge we have we discussed was the Google's change, and we have a solid plan on improving our site experience, mobile and page speed. And I feel confident the team will execute well against that and see strong results in the latter half of the year.

Patrick Byrne

Analyst

I agreed. I agreed. Okay. Thank you for your confidence in us. You've got -- in Saum, you've got a killer President, over the retail business and Jonathan over Medici. You've got people burning the midnight oil on your behalf. But we think we're building something super valuable. The market sometimes doesn't tend to see, not in our eyes. But we enjoy -- it's an honor to work for you. And we feel the rest of this year will play out, surprisingly, nicely from -- in my expectation. And like I say, if people still don't see why we've got a blockchain company mixed in with a dotcom company, maybe then that will be time to do something strategic. Thank you very much.

Sam Noursalehi

Analyst

Thank you.

Operator

Operator

Ladies and gentlemen, thank you for your participation in today's conference. This concludes the program and you may disconnect.