Steven H. Temares
Management
I could think that online the truth is that we compete against many more people, that there are people that look for credible retailers, but a lot of people are searching for items or they are looking for inspiration in the furniture and decor area, and whomever shows up could be redeemed credible. And so there is a lot more competition online than there was in the four walls. So I think that's the reality. And when you say that there are things that you could do to increase your market share, and we do some of that obviously that are rational for us, but there are things that you could do that a little less rational, you could spend a lot more on your advertising to buy sales. I mean we have competitors that do that and that's part of the way that they choose to do business. So ultimately, we believe that having the right assortment, having best in class Web-site in terms of search, content, assortment to services that are attached to it, that combined with the omni-channel experience is a winning formula. But that short-term decision whether you are looking every day, your ad to sales ratio on your advertising for your online is something that you could play with on a daily basis, and you can for short-term periods, you can buy sales but at the expense of the bottom line. And then you have to ask yourself, what's the stickiness of that customer, the lifetime value of the customer, you make a lot of assumptions and you test into it and you look back on to see if you were right or wrong. But the idea about the whole thing about market share is a tough one because when we look at us for example coming out of the fourth quarter, I guess there was a number of our competitors who are all great competitors, the William Sonomas, the Targets, the Macy's, the Kohl's, the Restorations, all these people had not great quarters. And so, are we gaining market share, they are losing market share or the people shop a little bit less in our category and so maybe the whole market share, the whole market was a little bit lower. We don't have finite numbers to know those answers, but clearly our digital space is growing at a rapid pace and we believe we are gaining market share. We think that we are experiencing in our stores is similar or perhaps slightly better than what we see happening in the general retail marketplace. So if those are correct conclusions, we would say that perhaps we are picking up market share, but we are not satisfied and it's very negligible one way or the other to really understand if that's the case. Does that answer the question, Brian? Okay.