James L. Balsillie
Management
I think there’s a tremendous set of stuff going on right now. We have over 1,000 lifestyle apps on the BES right now. It’s happening. We’re seeing just a tremendous amount. With the public MDS and all the web services that’s going to drive, the network’s are going to be a platform for application, so we’re seeing a tremendous amount of stuff, not only on the portal and ISP and the Google-type maps, the MSN, the Microsoft Live, the Yahoo! Go, the e-bay’s, the Amazon, but all kinds of more niche type things, the more entertainment and more information -- when you start adding in media players and storage capabilities and image capture type things, I think without a doubt these things are happening and they’re iterative, but they’re happening in a positive, iterative way that’s up into the right. We’re enormously excited. The other thing to keep in mind is that users, even if you’re corporate, you also have a non-corporate life -- I hope -- and so this idea of this kind of a life window for things beyond enterprise rings very, very true. With the root key type capability and the fact that with prepaid plans, people refresh their cards. Well, that’s a form of micropayments. It’s the same architecture to prepay a phone for $5 as it is to buy anything else. There’s no question it’s iterative and evolutionary, but it’s absolutely happening right now. It is well beyond e-mail -- gaming, ticket purchasing, merchandising, information, IM, personalization -- and it’s going to lead to stuff beyond that. It’s just as exciting as the enterprise base. It’s happening, and it’s growing very, very fast. In a couple of years, it’s gone from sort of nothing to a quarter of our user base, and it’s accelerating. There’s all kind of retail channel programs, and we definitely have products evolving to more suit that segment. Yes, I think that’s an area where a smart person would pay attention and possibly be somewhat optimistic.