Chase Carey
Analyst · Pivotal Research Group
Thank you, Brian. We entered 2019 with great momentum, and were ready for our biggest season yet with 22 races. We were ready to race at Australia, but it was necessary to cancel the event at the last minute for reasons related to COVID-19. This global pandemic has had a significant impact on Formula One, and we're adjusting and responding in numerous ways that are in the best interests of our fans, employees, partners and constituents while focusing on the Formula One business for the long term. Let's walk through all the actions we've taken.
One of the first actions we took as a sport was to move the team's summer break up to March and April as we wanted to have ultimate flexibility to race during the normal summer break in August. On Tuesday, the 28th of March, the FIA's World Motor Sport Council approved a further extension of the shutdown period from 35 to 63 days to be taken during the months of March, April, May and/or June. During this break of the season, we were inspired to see several U.K.-based Formula One teams come together for Project Pitlane. This is part of a larger U.K. industry-wide focus to manufacture and deliver respiratory devices to support the national need. Formula One has the unique ability to rapidly respond to engineering and technological challenges and is focused on its core skills of rapid design, prototype, manufacture, test and skilled assembly. These efforts have proven fruitful, and the go-ahead has been given for 2 of Project Pitlane's initiatives, including ventilators that are being produced by several teams plus a breathing aid being manufactured by Mercedes. We're grateful for the team's efforts in supporting the national need.
In further actions, F1, the FIA and all 10 teams unanimously agreed to delay the introduction of the 2021 technical regulations until 2022 and to keep the majority of their existing 2020 cars into the 2021 season. This will reduce costs for all teams at this time when they would usually be investing in working on the cars for the 2021 season. We have further been working with the FIA and teams to strengthen the long-term future of Formula One with an array of new technical, sporting and financial regulations that will improve the competition and action on the track and make it a healthier business for all involved, particularly as we work through the issues created by COVID-19.
One of the key areas of focus has been the cost cap on team expenses. We've previously implemented a cap of $175 million for 2021 but now expect to move forward with a significantly lower cap. Just like our teams, Formula One has been evaluating our cost structure. We made some difficult decisions and furloughed over 50% of our workforce on April 1, with senior executives taking a voluntary cut in pay. We froze all hiring and pay review plans and also deferred a number of initiatives we planned to pursue this year. We recognize we may lose a bit of time in implementing some of these plans. However, we felt the current uncertainties warranted the actions.
As Brian mentioned, we're actively engaged with lenders of our revolving credit facility to address potential issues related to our quarterly leverage covenant. They've been very supportive as we work together to identify potential changes to the covenant to enable us to navigate through the possible scenarios, including the remote possibility of no racing in 2020, and we expect to agree to necessary changes in due course. We've been working tirelessly since Australia, and we're actively engaged with our promoters in putting together a potential 2020 race calendar. We have 2 primary challenges: Identifying locations where we can hold the race and determining how we transport all necessary parties and their equipment to that location for a race. We're in discussion with all of our promoters as well as some tracks that are not currently on our 2020 calendar to ensure we explore all options.
Our goal is to launch the season on the weekend of July 4th and 5th in Austria. It is likely that we race the weekend of July 11th and 12th in Austria as well. We're in the advanced stages of putting together a schedule of additional European races through early September, including races during the traditional August break. We will then plan to race in Eurasia -- in Asia and the Americas in September, October and November before finishing in the Gulf in Bahrain and Abu Dhabi in December. We hope to have a calendar with 15 to 18 races. We expect the early part of the calendar to be races without fans, but we hope to be able to allow fans to attend in the latter part of the year. We are working with the FIA, local authorities and other experts to determine the steps and procedures necessary to safely transport everyone to each race location and to enable those individuals to operate and be housed in a safe and secure manner. We feel increasingly positive about the number of locations that would be able and want to hold the race this year.
Our work in the travel and other logistical issues related to each country are a work in progress. The economics of races, particularly ones with fans, will clearly vary from existing agreements, and we're actively engaged on this front, too. We've been working closely with the FIA with the consent of all the teams to change the calendar without a formal vote amongst the teams, and this was formally approved by the World Motor Sport Council and Formula One. This will allow for a stream process as we reshuffle the calendar and appreciate the team's support.
With the postponement of the season, we are pleased that our teams quickly pivoted and launched a new Formula One Esports Virtual Grand Prix Series featuring a number of current Formula One drivers and celebrities. To date, Charles Leclerc, George Russell, Antonio Giovinazzi, Lando Norris, Alex Albon, Carlos Sainz Jr. and Nicholas Latifi have all been on the grid along with former F1 drivers such as Jenson Button, Johnnie Abraham and Nico Hülkenberg. They've been joined by England's Cricket World Cup winner, Ben Stokes; musician, Liam Payne; professional golfer, Ian Poulter; and 6-time Olympic Gold Medalist, Sir Chris Hoyt, to name a few. These races have run in place of every postponed Grand Prix.
The series utilizes the official Formula One 2019 PC video game developed by Codemasters, and the visuals are impressive. The races have provided great racing and entertainment value with lively commentary. Charles Leclerc won his debut race after receiving the game just 3 weeks earlier. Then he won the next race as well, and we're exceeded (sic) [ excited ] to see new rivalries emerge. The broadcast is available on the official Formula One YouTube, Twitch and Facebook channels as well as marquee TV broadcasters such as Sky Sports in the U.K. and ESPN in the U.S. And we've experienced strong engagement. Through the first 3 races, digital cumulative views reached 12.9 million. And total viewership, including TV estimates, reached 16.3 million. The Virtual Grand Prix even trended #1 on YouTube U.K. We will continue with these virtual GPs until we return to racing.
We were also pleased with the response to the second season of Drive to Survive, which debuted on Netflix at the end of February. The season provided unprecedented access to the teams and drivers. We saw the drama of the driver switch from Gasly to Albon mid-season at Red Bull, behind the scenes action of the wet race in Germany and learned more about Williams' challenging season. We are in advanced discussions for season 3, and the team is ready to capture footage in 2020.
In news that may have been overlooked due to COVID-19, we welcomed Aramco as a long-term global partner to Formula One. We announced this agreement on March 10, and Aramco is our sixth global partner alongside DHL, Emirates, Heineken, Pirelli and Rolex. We look forward to sharing our expertise to identify opportunities for the advancement of sustainable fuels, enhanced engine efficiencies and emerging mobility technology. This deal includes trackside branding at most races and title rights to 3 Grand Prixs in 2020, and exposure on our digital platforms. Further in this area, we welcome Ben Pincus as our new Director of Commercial Partnerships at the end of February. Ben joins us from Heineken where he managed their worldwide sponsorship team and partnership with Formula One.
On the distribution front, we announced a multiyear media rights deal extension in Canada with Bell Media's TSN and RDS, which goes through the end of the 2024 season. Our fan base continues to grow in Canada. The 2019 season audiences across TSN and RDS grew 19% year-over-year, and coverage across the 2 networks reached nearly 5.3 million Canadian viewers. We've been in regular contact with our commercial partners, broadcasters, sponsors and other partners. These partners have almost all been very supportive. Our conversations with them regarding the 2020 season are not as advanced as those of promoters as we need to determine our modified calendar to have more substantive conversations. A number of agreements have provisions related to the number of races, although that number of races is well below our originally planned 22. These are all valued long-term partners, and we expect to resolve any potential contractual issues in a fair and straightforward manner.
We had been in the final stages of completing the Concorde Agreement when the coronavirus crisis turned everything on its head. We decided to put the Concorde on the back burner for the short term and prioritize addressing issues related to 2020 first. As we move forward with the 2020 calendar and finalize regulatory changes with the teams, we will once again return to completing the Concorde Agreement in the immediate future.
Obviously, we are still dealing with a lot of uncertainty regarding the short term and the coronavirus. We're increasingly confident, although there are no guarantees that we will have a 2020 championship season. Fan support has been great, and there seems to be an incredible pent-up enthusiasm for racing to begin. At the same time, we're also looking beyond this year to a 2021 season. The long-term contractual nature of Formula One helped provide long-term stability at a time of uncertainty. We continue discussions for potential new races or race renewals for '21 that are going well. We also continue discussions with other new or existing commercial partners. We expect the impact of the coronavirus crisis on the broader world will extend into the future, but we feel we're well positioned to return to the growth curve we were on a few months ago and look forward to the better future for all of us. I recognize everyone would like revised projections for 2020. At this point, all we have are sensitivities with a range of potential results based on many variables. What is clear is that 2020 results will be significantly below original expectations, but we believe it is equally clear that we can manage through 2020 with or without racing and more importantly, that our business can quickly return to our prior expectations in 2021 and beyond.
Now I'll turn it back to Greg.