Chase Carey
Analyst · Evercore ISI
Thanks Mark. We are just passed the halfway point of our 2018 season as we head in number [technical difficulty] Hello? And we're back. Hopefully, we're back. I guess, I was saying we're heading into our summer break a little over halfway into the season with our last race, the Hungarian Grand Ground Prix being the 12th race in our 21-race season. It's been a successful season on the track, as Greg said, with competition at the top among both drivers and teams as well as a number of exciting and dramatic races. We're also encouraged by the momentum in fan engagement as we begin to turn around the declining trends in the sport during the past five to six years. 44% of our active fans are more interested in the 2018 season than they were in 2017 versus only 7% a year ago. 66% of fans believe F1 has improved versus two years ago, while just 15% says it's worse and 67% of fans say F1 is in good hands with Liberty while 10% disagree. Live attendance in aggregate is up 4% year-on-year at the 10 tracks where we raced last year. And attendance of the two tracks we did not have in 2017, which were France and Germany, was well in excess of expectations. In Germany, the promoter even had to build new grandstands to meet demands. As importantly, fan reaction to our enhancements, like fan zones, merchandising, track tours, hot laps, product and that club changes and more, has been great. We're also encouraged by our momentum in television viewing. Rate day viewership year-on-year is down 4%, however, that is largely due to our move from free-to-pay television in Italy. Excluding Italy, our television viewership is up 3% year-on-year and our Saturday viewership for qualifying is up even more. We're especially pleased with our performance in our two key growth markets, the U.S. and China, we're viewing figures are showing particularly strong uplifts. Fans have reacted positively to our enhancements in cameras, sounds, graphics, and other elements in our broadcast and we have more to come. 69% of our fans say F1 TV coverage has improved, while just 13% say it's worse. And our digital engagement continues to be an area of dynamic growth. Year-to-date, our interactions during race week are up 60% and our video views are up 110% and we're still in the early stages of upgrading and expanding our digital platforms in TV. We continue to move forward with an array of initiatives on the motor sports side of our business to improve competition, action, and unpredictability. We've introduced recent regulation changes for next season and we'll introduce a larger list of supporting regulation changes in the coming weeks to further improve the sport. Most importantly, we continue to move forward with the broader set of changes to cost structures, revenue distributions, regulations and governance, the so-called concrete agreement. We've made good progress with the teams and agreed on the goals and objectives and now need to work through the details to find the right compromises as we finalize these agreements in the coming months for the 2021 season. On the commercial side of our business, we will finalize our 2019 calendar, which we expect to look a lot like our 2018 calendar in the next few weeks as we successfully finish off renewal agreements. We're already turning our energies to about 2020 calendar and we're particularly excited about the number of opportunities to add new events to the 2020 calendar that we believe would really capture fans imaginations and be widely supported. In fact, we are actively discussing opportunities on four continents. A potential race in Miami is one of those. We initially targeted the Miami race for late 2019, which we knew was tight, particularly for a street race where we have to navigate many local issues. It's much more important to make the race great and to push it a year earlier, so we decided the prudent choice, with the focus on 2020. The support and enthusiasm in Miami is great and we look forward to a special event there. On the television side of our business, we're also successfully completing our renewals for next year's -- next year and a number of midsized, yet important territories at rates that meet or exceed our targets. These agreements include both free and pay platforms, and we're now also addressing digital opportunities with a number of our traditional broadcast partners. For example, opportunities for television partners to distribute our over-the-top package. It is still early days for our OTT product, which we launched on web platforms in May and intend to launch on mobile and other devices in the coming months. Our goal for the season is to improve the technology and content of the platform to enable the full commercial launch next season. We will continue to improve the OTT product over the next few seasons with expanded video, data, archival, and other content. While it's still early, we're encouraged by initial anecdotal fan reaction and excited about the future about this important part of our long-term strategy. The third major pillar in our commercial area is sponsorships and with our new place -- new team in place over a year, we're building great momentum here. Challenge one was to renew and expand relationships with existing sponsors, and we've done that successfully. Over the key to success is to bring in new sponsors in the many untapped categories for us and to create a wider, deeper relationship with them. Sponsors today are looking for more bespoke plans and want to achieve a real connection with our fans and sports not just a billboard. We're creating the capability to offer this tailored relationship with expanded capabilities, like fan festivals to the system for regional live capabilities and unique integrations with the sport. We're excited about the increase from potential sponsors based in new categories in the from the regions around the world. Potential sponsors are excited by our story and where we're taking the sport. A recent agreement with Amazon Web Services was an important deal in tech space to which we'll build further tech relationships. The AWS agreement is an example of our ability to establish a relationship with Amazon as both a marketing partner and as a partner bringing us world-class services in a critical digital space. AWS provides a significant revenues and first-class services for our growth. Overall, no group in F1 is busier than our sponsorship group and we believe they're on track to achieve our 2020 goals. There's a long list of other active initiatives to expand and grow the Formula One franchise from fantasy gaming to Twitter live shows, hospitality to our recently announced MIT business conferences. 2017 and 2018 have largely been investment years, where we're building the foundation for the future by improving the sport and the track and for that teams in the sport, reengaging fans on both live events and a traditional and digital platforms, building an organization that can tell our story and deliver the right opportunities to commercial partners across-the-board and to develop a geographic and brand extensions for Formula One. We believe we're on track to do so. Now, I'll turn the call back over to Greg. Thanks.