Stefano Domenicali
Analyst
Thanks, David, for the question. Well, first of all, when we talk about big sprint format, the idea was to offer something different in order to make sure that there was something new that we can offer to all the stakeholders in Formula 1. We had said that we wanted to do 3 tests. One has been done in Silverstone, the other one will be in Monza and the other one will be at the end of the season in Brazil.
At the end of this complete test, we're going to have a plan in order to see what will be the next step. What I can already say is that after the first sprint event in Silverstone, the response that we have, both from the drivers, from the teams, the media has been really positive. And also for the promoter because if you think that every day, we have something new to say. People come on the track on Friday where they're really tuned for the first qualifier on Friday. So the outcome of the first event has been dramatically positive, if I may say. And it's great because that grows attention, interest to TV and also partners because, thanks to that, we have brought in, for example, Crypto.com. And so we have already seen our financial interest being positive.
Therefore, there has been, if I may say, good, good sign, a very, very, very positive sign, and we want to restate what we said. We're going to have a full -- the briefing, if I may say, of that at the end of the season. We have a plan for the future, of course. We are developing that. We are fine-tuning some of the comments that we received. And what I can say is that, if we move, as we should, I do believe so, in that direction in the future, for sure, there will be not every race. We have ideas to create a special promo for certain standard of Grand Prix and certain special awards that we want to offer and add to the already incredible platform Formula 1.
So very, very positive comments after the first exercise and ready to prepare. At the end of the 3 events, a proposal that can bring home, what we can see, hopefully will be big step versus a different future of Formula 1 also in a sporting proposition.